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Asphalt

Asphalt shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look

Top 20% of 3,232 Baumarkt niches · +7 vs the category median of 49

Market size 21Growth 51Conversion 55Competition 26Returns 98Price range 88Avg price 95Brand share 45Review moat 93Quality gap 81
This niche Category average · 3,232 niches

Is Asphalt profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Asphalt is a €84K/yr Amazon Germany market (61K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in May–Aug. Verdict: Worth a look — 56/100.

Asphalt: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +20.9% over the last 90 days and 4.6% of searches end in a purchase.

€84K

revenue / yr

Units sold / yr4K
Search volume / yr+20.9%61K
Conversion rate4.6%
Avg price€30.23

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers10 · 16
Top-5 product click share69%
Open market22%
Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement75%
New entrants (1y)3· 0 succeeded
Avg rating4.2★
Avg reviews142

Top Asphalt products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

€0€8K€17K€25K€33K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

16

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

14%

  • MEM27%
  • POSH16%
  • EASYPHALT14%
  • Budomex Bis11%
  • DTP-SOFT10%
  • GiDeli8%
  • Open — no brand owns it (4 brands, 14%)

Asphalt demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume61KCVR4.6%Products16Brands10Top 5 Brands78%OOS Rate0.0%Rating4.2★Reviews142Avg BSR#496
2K1KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Aug · busiest ÷ quietest = 2.9×

Top Asphalt search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • kaltasphalt18K/yr
  • asphalt16K/yr
  • asphalt reparatur9K/yr
  • kaltasphalt 25kg7K/yr
  • reparatur asphalt7K/yr
  • kaltasphalt reparaturasphalt3K/yr

What reviews say buyers love and hate about Asphalt

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Benutzerfreundlichkeit25%

Geht mega schnell und sehr einfach

Qualität insgesamt24%

Super Ware

Materialqualität17%

Super Material

Haltbarkeit10%

hält sehr gut

Preis-Leistungs-Verhältnis9%

Preis/Leistung ok

What buyers complain about

83% of reviews
Hartes Gefühl25%

Hart und defekt

Montage/Installation17%

Ohne richtiges Gerät am Anfang etwas schwierig zu verbauen

Funktionalität insgesamt17%

Taugt nichts härtet nicht aus und fährt sich auf

Heizung8%

trotz versuchtem verdichten löst er sich teilweise bei Hitze

Qualität insgesamt8%

Keinen gleichbleibende Qualität

Asphalt return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Auslaufsicher
43%
2Defekt Material/Teile
21%
3Gesamtgröße
11%
4Hartes Gefühl
7%
5Funktionalität insgesamt
5%

Common Asphalt questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Asphalt 56/100 on Amazon Germany — Worth a look. The niche generates €84K/yr across 16 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved +20.9% over the last 90 days.
Search demand for Asphalt on Amazon Germany peaks in May–Aug, where the busiest month runs 2.9× the quietest.