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Anzündholz

Maybe

An estimated 0.3% of orders come back. But demand is soft, at -76.5% this quarter, so Anzündholz is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 3,232 Baumarkt niches · +4 vs the category median of 49
Market size
€183K/yr227K searches / yr
90-day growth
-76.5%search demand this quarter
Competition
54%top-5 click share · 17 brands · 21 sellers

Flapen Score

Anzündholz against its category

The dotted line is the Baumarkt average. Past it, Anzündholz is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anzündholz market on Amazon at a glance

Shoppers on Amazon Germany searched for Anzündholz 227K times last year and spent an estimated €183K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 227K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -76.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €183K a year.

Searches, last 12 months
227K
Growth, 90 days vs prior 90
-76.5%
Conversion, latest week
3.7%
Market size, estimated
€183Ka year
Peak month
November10.1× the quietest month
Top search term
anzündholz127K searches a year

02 · Price

A sale here is worth €21.77.

Listings sell for €21.77 on average, from €8.49 to €39.77. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €21.77 that is €5K to €11K a year per listing.

Average price
€21.77inside the $15 to $100 sweet spot
Price range
€8.49–€39.77
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
€5K–€11K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 12% ship with Prime. On an average day, 21.6% of listings are out of stock. The average listing ranks #59 within Kamine, Öfen & Zubehör. It carries 263 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
12%
Out of stock, average day
21.6%
Average rank
#59in Kamine, Öfen & Zubehör
Average rating
4.40 starsAmazon Germany average 4.37 stars
Average reviews
263per listing
Listings tracked
25

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Anzündholz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

21

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

27%

  • Brand 129%
  • Brand 213%
  • Brand 310%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Anzündholz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 10.1×

Search terms

Top Anzündholz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • anzündholz127K/yr
  • anfeuerholz30K/yr
  • anmachholz kamin15K/yr
  • anmachholz23K/yr
  • anzündholz anfeuerholz16K/yr
  • anfeuerholz anzündholz10K/yr
  • anzündholz kamin4K/yr
  • anzündholz 30kg4K/yr

Reviews and returns

What reviews say buyers love and hate about Anzündholz

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Holzqualität”
20%of negative reviews mention “Holzqualität”
0.3%of orders come back
“Ungeeignetes Holz”
A buyer, on “Holzqualität”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Anzündholz questions

Answered from the same tracked data.