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Angelmesser

Maybe

An estimated 0.8% of orders come back. But the products selling today already average 4.6★, so Angelmesser is a Maybe.

Flapen Score
54
54 / 100
Top 26% of 3,232 Baumarkt niches · +5 vs the category median of 49
Market size
€275K/yr513K searches / yr
90-day growth
+5.7%search demand this quarter
Competition
34%top-5 click share · 16 brands · 184 sellers

Flapen Score

Angelmesser against its category

The dotted line is the Baumarkt average. Past it, Angelmesser is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Angelmesser market on Amazon at a glance

Shoppers on Amazon Germany searched for Angelmesser 513K times last year and spent an estimated €275K. The top 5 brands take 86% of clicks. Demand peaks in Oct. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 513K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €275K a year.

Searches, last 12 months
513K
Growth, 90 days vs prior 90
+5.7%
Conversion, latest week
2.3%
Market size, estimated
€275Ka year
Peak month
October1.5× the quietest month
Top search term
morakniv81K searches a year

02 · Price

A sale here is worth €23.77.

Listings sell for €23.77 on average, from €6.85 to €83.60. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At €23.77 that is €2K to €6K a year per listing.

Average price
€23.77inside the $15 to $100 sweet spot
Price range
€6.85–€83.60
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
€2K–€6K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #62 within Messer, Teile & Zubehör. It carries 974 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
91%
Out of stock, average day
3.7%
Average rank
#62in Messer, Teile & Zubehör
Average rating
4.64 starsAmazon Germany average 4.37 stars
Average reviews
974per listing
Listings tracked
56

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Angelmesser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

16 rising

Sellers

184

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

34%

Top 20: 72%

Open market

12%

  • Brand 154%
  • Brand 220%
  • Brand 36%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (10 brands, 12%)

Demand

Angelmesser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.5×

Search terms

Top Angelmesser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • morakniv81K/yr
  • angelmesser76K/yr
  • fiskars messer91K/yr
  • morakniv messer81K/yr
  • mora messer35K/yr
  • angel messer22K/yr
  • mora17K/yr
  • anglermesser14K/yr
  • morakniv companion9K/yr
  • morakniv garberg12K/yr

Reviews and returns

What reviews say buyers love and hate about Angelmesser

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Preis-Leistungs-Verhältnis”
22%of negative reviews mention “Qualität insgesamt”
0.8%of orders come back
“Nicht nur ärgerlich wegen der schlechten Qualität”
A buyer, on “Qualität insgesamt”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Angelmesser questions

Answered from the same tracked data.