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Angelmesser

Angelmesser shows low returns (0.8%), but strong incumbent ratings (4.6★) keeps it on the watch list.

Flapen Score

54
Worth a look

Top 26% of 3,232 Baumarkt niches · +5 vs the category median of 49

Market size 50Growth 32Conversion 28Competition 81Returns 96Price range 87Avg price 95Brand share 31Review moat 63Quality gap 23
This niche Category average · 3,232 niches

Is Angelmesser profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Angelmesser is a €275K/yr Amazon Germany market (513K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Oct. Verdict: Worth a look — 54/100.

Angelmesser: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +5.7% over the last 90 days and 2.3% of searches end in a purchase.

€275K

revenue / yr

Units sold / yr13K
Search volume / yr+5.7%513K
Conversion rate2.3%
Avg price€23.77

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers16 · 184
Top-5 product click share34%
Open market14%
Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 56 products

Sponsored placement64%
New entrants (1y)4· 1 succeeded
Avg rating4.6★
Avg reviews974

Top Angelmesser products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

€0€8K€17K€25K€33K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

184

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

34%

Top 20: 72%

Open market

12%

  • Morakniv54%
  • Fiskars20%
  • Swiss+Tech6%
  • Zite3%
  • DRAGON RIOT3%
  • pullther2%
  • Open — no brand owns it (10 brands, 12%)

Angelmesser demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume513KCVR2.3%Products56Brands16Top 5 Brands86%OOS Rate3.7%Rating4.6★Reviews974Avg BSR#62
9K7KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.5×

Top Angelmesser search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • morakniv81K/yr
  • angelmesser76K/yr
  • fiskars messer91K/yr
  • morakniv messer81K/yr
  • mora messer35K/yr
  • angel messer22K/yr
  • mora17K/yr
  • anglermesser14K/yr
  • morakniv companion9K/yr
  • morakniv garberg12K/yr

What reviews say buyers love and hate about Angelmesser

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Preis-Leistungs-Verhältnis22%

Bestes Preis- Leistungsverhältnis

Qualität insgesamt21%

Excellenter Allrounder

Griff12%

Liegt super in der Hand

Schärfe6%

Sehr gutes Messer

beworben Vs Tatsächliches Produkt5%

Erwartungen erfüllt

What buyers complain about

63% of reviews
Qualität insgesamt22%

Nicht nur ärgerlich wegen der schlechten Qualität

Preis-Leistungs-Verhältnis9%

Ist sein Geld absolut nicht wert

Griff8%

Keine gut Handhabung, da einem, gefühlt, vor allem das große Messer ständig aus der Hand fällt

Schärfe5%

Schnell stumpf

Rost/Korrodieren4%

da setzen sie zu schnell Rost an

Angelmesser return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
27%
2Funktionalität insgesamt
13%
3Mechanismus probleme
11%
4Defekt Material/Teile
8%
5beworben Vs Tatsächliches Produkt
5%

Common Angelmesser questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Angelmesser 54/100 on Amazon Germany — Worth a look. The niche generates €275K/yr across 56 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved +5.7% over the last 90 days.
Search demand for Angelmesser on Amazon Germany peaks in Oct, where the busiest month runs 1.5× the quietest.