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Amazon Smart Plug

Fail

The top 5 brands take 100% of clicks, so Amazon Smart Plug is a Fail.

Flapen Score
32
32 / 100
Ranks 3,066 of 3,232 Baumarkt niches · −17 vs the category median of 49
Market size
€80K/yr72K searches / yr
90-day growth
-26.5%search demand this quarter
Competition
92%top-5 click share · 4 brands · 45 sellers

Flapen Score

Amazon Smart Plug against its category

The dotted line is the Baumarkt average. Past it, Amazon Smart Plug is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Amazon Smart Plug market on Amazon at a glance

Shoppers on Amazon Germany searched for Amazon Smart Plug 72K times last year and spent an estimated €80K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -26.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €80K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
-26.5%
Conversion, latest week
5.9%
Market size, estimated
€80Ka year
Peak month
December6.0× the quietest month
Top search term
amazon steckdose alexa25K searches a year

02 · Price

A sale here is worth €18.48.

Listings sell for €18.48 on average, from €6.91 to €26.36. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 750 to 1,000 of them. At €18.48 that is €14K to €18K a year per listing.

Average price
€18.48inside the $15 to $100 sweet spot
Price range
€6.91–€26.36
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
750–1,000
Revenue per listing a year
€14K–€18K
Returns
2.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Steckdosen & Zubehör. It carries 25,479 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#14in Steckdosen & Zubehör
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
25,479per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Amazon Smart Plug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

45

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 173%
  • Brand 210%
  • Brand 310%
  • Brand 46%

Demand

Amazon Smart Plug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.0×

Search terms

Top Amazon Smart Plug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • amazon steckdose alexa25K/yr
  • amazon smart plug15K/yr
  • amazon steckdose13K/yr
  • amazon alexa steckdose6K/yr
  • alexa steckdose amazon6K/yr
  • amazon wlan steckdose4K/yr
  • steckdose amazon3K/yr

Reviews and returns

What reviews say buyers love and hate about Amazon Smart Plug

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Montage/Installation”
24%of negative reviews mention “Haltbarkeit”
2.1%of orders come back
“Geringe Haltbarkeit”
A buyer, on “Haltbarkeit”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Amazon Smart Plug questions

Answered from the same tracked data.