Alexa Steckdose
MaybeShoppers spend an estimated $1.5M a year here. But demand is soft, at -22.1% this quarter, so Alexa Steckdose is a Maybe.
- Flapen Score
- 53 / 100Top 30% of 3,232 Baumarkt niches · +4 vs the category median of 4953
- Market size
- €1.5M/yr1.7M searches / yr
- 90-day growth
- -22.1%search demand this quarter
- Competition
- 56%top-5 click share · 15 brands · 88 sellers
Flapen Score
Alexa Steckdose against its category
The dotted line is the Baumarkt average. Past it, Alexa Steckdose is stronger. Inside it, weaker.
Market
The Alexa Steckdose market on Amazon at a glance
Shoppers on Amazon Germany searched for Alexa Steckdose 1.7M times last year and spent an estimated €1.5M. The top 5 brands take 83% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 4.6% of those searches ended in a purchase.
Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.5M a year.
- Searches, last 12 months
- 1.7M
- Growth, 90 days vs prior 90
- -22.1%
- Conversion, latest week
- 4.6%
- Market size, estimated
- €1.5Ma year
- Peak month
- December4.4× the quietest month
- Top search term
- wlan steckdose410K searches a year
02 · Price
A sale here is worth €18.66.
Listings sell for €18.66 on average, from €6.91 to €33.24. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 5,000 to 6,000 of them. At €18.66 that is €93K to €112K a year per listing.
- Average price
- €18.66inside the $15 to $100 sweet spot
- Price range
- €6.91–€33.24
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- €93K–€112K
- Returns
- 2.3%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Steckdosen & Zubehör. It carries 10,054 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #38in Steckdosen & Zubehör
- Average rating
- 4.40 starsAmazon Germany average 4.37 stars
- Average reviews
- 10,054per listing
- Listings tracked
- 29
04 · Newcomers
6 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Alexa Steckdose products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
EIGHTREE Smart WLAN Steckdose 4er Pack Alexa Zubehör WiFi Steckdose mit Strommessung Sprachsteuerung & Timer Smart Home funktioniert mit Alexa Google Home TÜV Zertifiziert
- Price
- €25.36
- Rating
- 4.4/5
- Reviews
- 9,320
- Age
- 3y ago

TP-Link Tapo Smart WLAN Steckdose Tapo P110 mit Energieverbrauchskontrolle Smart Home Alexa Steckdose funktioniert mit Alexa Google Home Sprachsteuerung Fernzugriff Kein Hub notwendig Mini
- Price
- €7.80
- Rating
- 4.5/5
- Reviews
- 22,474
- Age
- 4y ago

Amazon Basics Smart WLAN-Steckdose Wi-Fi für EU-Steckdose für den Innenbereich nur kompatibel mit Alexa Weiß 1 Stück
- Price
- €7.54
- Rating
- 4.4/5
- Reviews
- 2,773
- Age
- 2y ago

EIGHTREE Smart WLAN Steckdose Smart Home WiFi Steckdose mit Stromverbrauch Messen Zeitplan Fernzugriff TÜV Zertifiziert 16A Funktioniert mit Alexa Google Home SmartThings 4er Pack
- Price
- €24.48
- Rating
- 4.4/5
- Reviews
- 7,875
- Age
- 3y ago

ANTELA WLAN Smart Steckdose mit Strommessung 16A Smart Home Steckdose kompatibel mit Alexa/Google Home Stromverbrauch Messen Sprachsteuerung APP Fernsteuerung 2 4GHz 4 PCs
- Price
- €24.60
- Rating
- 4.3/5
- Reviews
- 16,863
- Age
- 3y ago
Trending
estimated 90-day click momentum
Shelly Plug M Gen3 Weiß - WLAN & Matter Smarte Steckdose Leistungsmessung 13A 3000W Zeitschaltuhr Stecker Smart Home Stecker Alexa & Google Apple HomeKit Kein Hub Erforderlich (2 Stück)
- Price
- €16.86
- Rating
- 4.5/5
- Reviews
- 338
- Age
- 5mo ago

WiZ WLAN-Smart-Stecker Typ F 230V 50 Hz einfache Einrichtung Matter-zertifiziert intelligente Steuerung Sprachbefehle kompatibel mit Alexa Google Home und Apple Home ohne Leistungsmesser 1er-Pack
- Price
- €7.71
- Rating
- 4.4/5
- Reviews
- 1,382
- Age
- 7mo ago
![Bosch Smart Home Zwischenstecker kompakt [+M] smarte Steckdose mit Matter Stromverbrauch messen & Energiekosten senken App- & Sprachsteuerung Apple Home Google Home & Alexa kompatibel](https://m.media-amazon.com/images/I/31sO5cf1m4L.jpg)
Bosch Smart Home Zwischenstecker kompakt [+M] smarte Steckdose mit Matter Stromverbrauch messen & Energiekosten senken App- & Sprachsteuerung Apple Home Google Home & Alexa kompatibel
- Price
- €33.24
- Rating
- 4.6/5
- Reviews
- 99
- Age
- 1y ago

SONOFF S60TPF Smart Wlan Steckdose 16A 4000W Smart Stecker mit Strommessung Überlastschutz Sprachsteuerung Kompatibel mit Alexa/Google Home (2.4G WiFi)
- Price
- €9.18
- Rating
- 4.3/5
- Reviews
- 1,043
- Age
- 3y ago

Offgridtec Smart WiFi Steckdose App-gesteuert über Smart Life/Tuya Echtzeit-Energieüberwachung Timer & Szenen Kompatibel mit Alexa/Google Home Max. Last 16A/3680W (1 Stück)
- Price
- €10.61
- Rating
- 4.6/5
- Reviews
- 125
- Age
- 1y ago
Newest
by launch date
Shelly Plug M Gen3 Weiß - WLAN & Matter Smarte Steckdose Leistungsmessung 13A 3000W Zeitschaltuhr Stecker Smart Home Stecker Alexa & Google Apple HomeKit Kein Hub Erforderlich (2 Stück)
- Price
- €16.86
- Rating
- 4.5/5
- Reviews
- 338
- Age
- 5mo ago

WiZ WLAN-Smart-Stecker Typ F 230V 50 Hz einfache Einrichtung Matter-zertifiziert intelligente Steuerung Sprachbefehle kompatibel mit Alexa Google Home und Apple Home ohne Leistungsmesser 1er-Pack
- Price
- €7.71
- Rating
- 4.4/5
- Reviews
- 1,382
- Age
- 7mo ago

SONOFF S61s Smart Steckdosen 16A/3840W Fernsteuerung & Sprachsteuerung für ein sichereres und smarteres Leben | Energieüberwachung & Zeitschaltuhr | Matter-kompatibel mit Alexa Google und HomeKit
- Price
- €8.46
- Rating
- 4.4/5
- Reviews
- 494
- Age
- 9mo ago

Oblinple Wlan Steckdose 16A Alexa Steckdose Smart Home WiFi steckdosen Fernzugriff Sprachsteuerung Smart Steckdosen WLAN & Bluetooth Steuerung Smart Plug (4pcs Weiß Grau)
- Price
- €23.26
- Rating
- 4.5/5
- Reviews
- 674
- Age
- 11mo ago

Smart WLAN Steckdose Alexa Steckdose mit Strommessung 16A 4er Pack Smart Plugs 2 4GHz WiFi Steckdosen Fernsteuerung Sprachsteuerung Funktioniert mit Alexa Google Home
- Price
- €24.30
- Rating
- 4.3/5
- Reviews
- 546
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
88
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
56%
Top 20: 92%
Open market
14%
- Eightree29%
- Tapo26%
- ANTELA13%
- Amazon Basics12%
- SONOFF4%
- UPXNBOR3%
- Open — no brand owns it (9 brands, 14%)
Demand
Alexa Steckdose search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.4×
Search terms
Top Alexa Steckdose search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wlan steckdose410K/yr
- alexa steckdose392K/yr
- smart steckdose185K/yr
- smarte steckdose219K/yr
- smart plug70K/yr
- smart home steckdose56K/yr
- wifi steckdose45K/yr
- alexa steckdosen53K/yr
- zeitschaltuhr wlan30K/yr
- tuya smart steckdose24K/yr
Reviews and returns
What reviews say buyers love and hate about Alexa Steckdose
We read the reviews and the return reasons for every product selling here.
“Verbindungsprobleme”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Alexa Steckdose questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









