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Alexa Steckdose

Maybe

Shoppers spend an estimated $1.5M a year here. But demand is soft, at -22.1% this quarter, so Alexa Steckdose is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 3,232 Baumarkt niches · +4 vs the category median of 49
Market size
€1.5M/yr1.7M searches / yr
90-day growth
-22.1%search demand this quarter
Competition
56%top-5 click share · 15 brands · 88 sellers

Flapen Score

Alexa Steckdose against its category

The dotted line is the Baumarkt average. Past it, Alexa Steckdose is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alexa Steckdose market on Amazon at a glance

Shoppers on Amazon Germany searched for Alexa Steckdose 1.7M times last year and spent an estimated €1.5M. The top 5 brands take 83% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.5M a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-22.1%
Conversion, latest week
4.6%
Market size, estimated
€1.5Ma year
Peak month
December4.4× the quietest month
Top search term
wlan steckdose410K searches a year

02 · Price

A sale here is worth €18.66.

Listings sell for €18.66 on average, from €6.91 to €33.24. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 5,000 to 6,000 of them. At €18.66 that is €93K to €112K a year per listing.

Average price
€18.66inside the $15 to $100 sweet spot
Price range
€6.91–€33.24
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
100K–125K
Units per listing a year
5,000–6,000
Revenue per listing a year
€93K–€112K
Returns
2.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Steckdosen & Zubehör. It carries 10,054 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#38in Steckdosen & Zubehör
Average rating
4.40 starsAmazon Germany average 4.37 stars
Average reviews
10,054per listing
Listings tracked
29

04 · Newcomers

6 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
6Amazon's first-year sales bar
Average brand age
40 months

Products

Top Alexa Steckdose products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

88

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

56%

Top 20: 92%

Open market

14%

  • Brand 129%
  • Brand 226%
  • Brand 313%
  • Brand 412%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (9 brands, 14%)

Demand

Alexa Steckdose search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Alexa Steckdose search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wlan steckdose410K/yr
  • alexa steckdose392K/yr
  • smart steckdose185K/yr
  • smarte steckdose219K/yr
  • smart plug70K/yr
  • smart home steckdose56K/yr
  • wifi steckdose45K/yr
  • alexa steckdosen53K/yr
  • zeitschaltuhr wlan30K/yr
  • tuya smart steckdose24K/yr

Reviews and returns

What reviews say buyers love and hate about Alexa Steckdose

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Konnektivität – insgesamt”
21%of negative reviews mention “Konnektivität – insgesamt”
2.3%of orders come back
“Verbindungsprobleme”
A buyer, on “Konnektivität – insgesamt”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Alexa Steckdose questions

Answered from the same tracked data.