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Alexa Lichtschalter

soft demand (-35.5% this quarter) — Alexa Lichtschalter doesn't clear our bar today.

Flapen Score

42
Skip it

Ranks 2,349 of 3,232 Baumarkt niches · −7 vs the category median of 49

Market size 18Growth 7Conversion 15Competition 62Returns 37Price range 78Avg price 65Brand share 63Review moat 51Quality gap 76
This niche Category average · 3,232 niches

Is Alexa Lichtschalter profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Alexa Lichtschalter is a €71K/yr Amazon Germany market (417K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 42/100.

Alexa Lichtschalter: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -35.5% over the last 90 days and 1.2% of searches end in a purchase.

€71K

revenue / yr

Units sold / yr8K
Search volume / yr-35.5%417K
Conversion rate1.2%
Avg price€13.79

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers20 · 86
Top-5 product click share48%
Open market33%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 34 products

Sponsored placement88%
New entrants (1y)3· 0 succeeded
Avg rating4.3★
Avg reviews1,480

Top Alexa Lichtschalter products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

€0€3K€6K€8K€11K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

86

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

48%

Top 20: 86%

Open market

28%

  • BSEED32%
  • HNCY12%
  • Amazon Basics9%
  • GERUI8%
  • WDKXCN7%
  • SONOFF5%

Alexa Lichtschalter demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume417KCVR1.2%Products34Brands20Top 5 Brands67%OOS Rate0.5%Rating4.3★Reviews1,480Avg BSR#95
15K10KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.3×

Top Alexa Lichtschalter search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • smart lichtschalter54K/yr
  • alexa lichtschalter63K/yr
  • wlan schalter35K/yr
  • smart switch32K/yr
  • smart home lichtschalter28K/yr
  • smart schalter24K/yr
  • smarter lichtschalter27K/yr
  • wlan lichtschalter20K/yr
  • lichtschalter smart15K/yr
  • lichtschalter alexa23K/yr

What reviews say buyers love and hate about Alexa Lichtschalter

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Qualität insgesamt18%

Super Produkt

Konnektivität – insgesamt11%

Smart Life WIFI

Montage/Installation9%

Ganz einfach zu installieren

beworben Vs Tatsächliches Produkt9%

Entspricht den Erwartungen

Preis-Leistungs-Verhältnis7%

Super Schalter, super Preis

What buyers complain about

73% of reviews
Konnektivität – insgesamt15%

Die Verbindung per Bluetooth war unzuverlässig

Haltbarkeit14%

Nach 1/2 Jahr defekt

Funktionalität insgesamt9%

Unbrauchbar durch Unzuverlässigkeit

Touch-/Tastensteuerung8%

bei Touch-Bedienungen kann es wohl Probleme geben.

Gesamtgröße7%

Passt nicht in genormte Dosen

Alexa Lichtschalter return rate & reasons

Why buyers send it back, as a share of all return requests.

4.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
23%
2Kompatibilität – insgesamt
21%
3Funktionalität insgesamt
20%
4Konnektivität – insgesamt
13%
5Defekt Material/Teile
6%

Common Alexa Lichtschalter questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Alexa Lichtschalter 42/100 on Amazon Germany — Skip it. The niche generates €71K/yr across 34 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -35.5% over the last 90 days.
Search demand for Alexa Lichtschalter on Amazon Germany peaks in Jan–Nov–Dec, where the busiest month runs 2.3× the quietest.