Skip to content
42

alexa lichtschalter

Skip it

Soft demand (-35.5% this quarter) — this niche doesn't clear our bar today.

Market size 18Growth 7Conversion 15Competition 62Returns 37Price range 78Avg price 65Brand share 63Review moat 51Quality gap 76

Price range

Great€6.40–€46.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good€13.79

avg listing price — sweet spot $15–$100

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,479.94

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.1%

return rate — above 5% kills the launch gate

Market size

Bad€71K

€71K/yr · 417K searches

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-35.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, alexa lichtschalter is a €71K/yr Amazon Germany market (417K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

alexa lichtschalter market data

Units sold / yr
6K–8K
avg 100–250/product
Revenue / yr
€83K–€110K
units × avg price
Conversion rate
1.2%
Avg BSR
#95
Page quality
0%
Prime
100%
Sponsored
88%
Out of stock
0.5%
Avg brand age
37 months
Avg seller age
187 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 rising

Sellers

86

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

48%

Top 20: 86%

Open market

28%

  • BSEED32%
  • HNCY12%
  • Amazon Basics9%
  • GERUI8%
  • WDKXCN7%
  • SONOFF5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -35.5% search growth over the last 90 days.
15K10KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.3×

Top alexa lichtschalter search terms

  • smart lichtschalter54K/yr
  • alexa lichtschalter63K/yr
  • wlan schalter35K/yr
  • smart switch32K/yr
  • smart home lichtschalter28K/yr
  • smart schalter24K/yr
  • smarter lichtschalter27K/yr
  • wlan lichtschalter20K/yr
  • lichtschalter smart15K/yr
  • lichtschalter alexa23K/yr
All search terms

Top alexa lichtschalter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€3K8%€6K12%€8K16%€11K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about alexa lichtschalter

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt18%

“Super Produkt”

Konnektivität – insgesamt11%

“Smart Life WIFI”

Montage/Installation9%

“Ganz einfach zu installieren”

beworben Vs Tatsächliches Produkt9%

“Entspricht den Erwartungen”

Preis-Leistungs-Verhältnis7%

“Super Schalter, super Preis”

Touch-/Tastensteuerung6%

“Smart Lichtschalter”

Effizienz5%

“Funktioniert super”

Benutzerfreundlichkeit5%

“Dank Matter unkompliziert einzubinden”

Kompatibilität – insgesamt4%

“Funktioniert auch mit meiner ELESION app”

Gesamtgröße3%

“Passt”

What buyers complain about

Konnektivität – insgesamt15%

“Die Verbindung per Bluetooth war unzuverlässig”

Haltbarkeit14%

“Nach 1/2 Jahr defekt”

Funktionalität insgesamt9%

“Unbrauchbar durch Unzuverlässigkeit”

Touch-/Tastensteuerung8%

“bei Touch-Bedienungen kann es wohl Probleme geben.”

Gesamtgröße7%

“Passt nicht in genormte Dosen”

Montage/Installation7%

“funktioniert, Installation mühsam”

Kompatibilität – insgesamt5%

“Kombinationsmöglichkeiten fehlen”

beworben Vs Tatsächliches Produkt3%

“Die Beschreibung unvollständig”

Qualität insgesamt2%

“Müll”

Produktzustand2%

“Der Taster ist offensichtlich ein Rückläufer, der zum Neupreis verkauft wurde, schade”

Top return reasons

Gesamtgröße23%
Kompatibilität – insgesamt21%
Funktionalität insgesamt20%
Konnektivität – insgesamt13%
Defekt Material/Teile6%
Touch-/Tastensteuerung3%
Montage/Installation2%
beworben Vs Tatsächliches Produkt2%
Qualität insgesamt1%
Montage1%

Common questions

Is alexa lichtschalter profitable to sell on Amazon Germany?
The niche generates €71K/yr across 34 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -35.5%. Flapen's verdict: Skip it (42/100).
How competitive is the alexa lichtschalter niche?
20 brands and 86 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in alexa lichtschalter?
Top complaints mined from reviews: Konnektivität – insgesamt, Haltbarkeit, Funktionalität insgesamt. The return rate is 4.1%.
When does demand for alexa lichtschalter peak?
Demand peaks in Jan–Nov–Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the alexa lichtschalter niche?
Listings span €6.40–€46.90; the average listing price is €13.79 (sweet spot $15–$100). The average incumbent carries 1,480 reviews — the moat a new listing must climb.