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Alexa Lichtschalter

Fail

Demand is soft, at -35.5% this quarter, so Alexa Lichtschalter is a Fail.

Flapen Score
42
42 / 100
Ranks 2,349 of 3,232 Baumarkt niches · −7 vs the category median of 49
Market size
€71K/yr417K searches / yr
90-day growth
-35.5%search demand this quarter
Competition
48%top-5 click share · 20 brands · 86 sellers

Flapen Score

Alexa Lichtschalter against its category

The dotted line is the Baumarkt average. Past it, Alexa Lichtschalter is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alexa Lichtschalter market on Amazon at a glance

Shoppers on Amazon Germany searched for Alexa Lichtschalter 417K times last year and spent an estimated €71K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 417K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -35.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €71K a year.

Searches, last 12 months
417K
Growth, 90 days vs prior 90
-35.5%
Conversion, latest week
1.2%
Market size, estimated
€71Ka year
Peak month
November2.3× the quietest month
Top search term
smart lichtschalter54K searches a year

02 · Price

A sale here is worth €13.79.

Listings sell for €13.79 on average, from €6.40 to €46.90. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €13.79 that is €1K to €3K a year per listing.

Average price
€13.79under the $15 to $100 sweet spot
Price range
€6.40–€46.90
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
4.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #95 within Schalter & Dimmer. It carries 1,480 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#95in Schalter & Dimmer
Average rating
4.29 starsAmazon Germany average 4.37 stars
Average reviews
1,480per listing
Listings tracked
34

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Alexa Lichtschalter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 rising

Sellers

86

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

48%

Top 20: 86%

Open market

28%

  • Brand 132%
  • Brand 212%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 65%

Demand

Alexa Lichtschalter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Alexa Lichtschalter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smart lichtschalter54K/yr
  • alexa lichtschalter63K/yr
  • wlan schalter35K/yr
  • smart switch32K/yr
  • smart home lichtschalter28K/yr
  • smart schalter24K/yr
  • smarter lichtschalter27K/yr
  • wlan lichtschalter20K/yr
  • lichtschalter smart15K/yr
  • lichtschalter alexa23K/yr

Reviews and returns

What reviews say buyers love and hate about Alexa Lichtschalter

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Qualität insgesamt”
15%of negative reviews mention “Konnektivität – insgesamt”
4.1%of orders come back
“Die Verbindung per Bluetooth war unzuverlässig”
A buyer, on “Konnektivität – insgesamt”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Alexa Lichtschalter questions

Answered from the same tracked data.