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Alarmanlage Haus

Fail

Buyers convert on only 0.6% of searches, so Alarmanlage Haus is a Fail.

Flapen Score
46
46 / 100
Ranks 1,879 of 3,232 Baumarkt niches · −3 vs the category median of 49
Market size
€378K/yr658K searches / yr
90-day growth
-23.1%search demand this quarter
Competition
46%top-5 click share · 19 brands · 68 sellers

Flapen Score

Alarmanlage Haus against its category

The dotted line is the Baumarkt average. Past it, Alarmanlage Haus is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alarmanlage Haus market on Amazon at a glance

Shoppers on Amazon Germany searched for Alarmanlage Haus 658K times last year and spent an estimated €378K. The top 5 brands take 69% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 658K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €378K a year.

Searches, last 12 months
658K
Growth, 90 days vs prior 90
-23.1%
Conversion, latest week
0.6%
Market size, estimated
€378Ka year
Peak month
November2.0× the quietest month
Top search term
alarmanlage haus260K searches a year

02 · Price

A sale here is worth €97.44.

Listings sell for €97.44 on average, from €11.71 to €530.19. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €97.44 that is €10K to €24K a year per listing.

Average price
€97.44inside the $15 to $100 sweet spot
Price range
€11.71–€530.19
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
€10K–€24K
Returns
3.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #93 within Sicherheitstechnik. It carries 1,234 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
6.8%
Average rank
#93in Sicherheitstechnik
Average rating
4.17 starsAmazon Germany average 4.37 stars
Average reviews
1,234per listing
Listings tracked
34

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Alarmanlage Haus products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

68

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

46%

Top 20: 85%

Open market

25%

  • Brand 126%
  • Brand 215%
  • Brand 313%
  • Brand 410%
  • Brand 56%
  • Brand 66%

Demand

Alarmanlage Haus search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Alarmanlage Haus search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • alarmanlage haus260K/yr
  • alarmanlage145K/yr
  • alarmanlage wohnung86K/yr
  • alarm65K/yr
  • alarmanlage garage11K/yr
  • home security11K/yr
  • alarmanlage fürs haus11K/yr
  • home security systems9K/yr
  • sicherheitssystem für haus9K/yr
  • alarm system6K/yr

Reviews and returns

What reviews say buyers love and hate about Alarmanlage Haus

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Montage/Installation”
20%of negative reviews mention “Geräuschpegel”
3.8%of orders come back
“Sirene kann auf sehr laut eingestellt werden”
A buyer, on “Geräuschpegel”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Alarmanlage Haus questions

Answered from the same tracked data.