How competitive is the 195 65 R15 Ganzjahresreifen niche on Amazon Germany?

16 brands and 29 sellers compete in 195 65 R15 Ganzjahresreifen on Amazon Germany. The top 5 195 65 R15 Ganzjahresreifen products take 54% of clicks and its top 5 brands hold 71% of demand.

What do buyers complain about in 195 65 R15 Ganzjahresreifen?

195 65 R15 Ganzjahresreifen buyers on Amazon Germany complain most about Geräuschpegel, Qualität insgesamt, Gesamtgröße, the themes mined from the niche's reviews. Its return rate is 1.1%.

What does it cost to enter the 195 65 R15 Ganzjahresreifen niche?

195 65 R15 Ganzjahresreifen sells for €48.77 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €36.98–€74.36. The average incumbent carries 941 reviews — the moat a new listing must climb.

195 65 R15 Ganzjahresreifen

a small market ($22K/yr) — 195 65 R15 Ganzjahresreifen doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,020 of 1,428 Auto & Motorrad niches · −6 vs the category median of 51

This niche Category average · 1,428 niches

Is 195 65 R15 Ganzjahresreifen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, 195 65 R15 Ganzjahresreifen is a €22K/yr Amazon Germany market (69K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 45/100.

195 65 R15 Ganzjahresreifen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -2.7% over the last 90 days and 0.7% of searches end in a purchase.

€22K

revenue / yr

Units sold / yr3K

Search volume / yr-2.7%69K

Conversion rate0.7%

Avg price€48.77

Who owns the niche?

The top 5 brands hold 71% of demand, so 29% of the market is open.

29%

open market share

Brands · sellers16 · 29

Top-5 product click share54%

Open market29%

Avg brand age88 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 25 products

Top 195 65 R15 Ganzjahresreifen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Berlin Tires All Season 2 195/65 R15 91H - C/C/71dB Ganzjahresreifen (PKW)

Price: €38.64
Rating: 4.6/5
Reviews: 852
Age: 2y ago

Kumho 195/65 R15 91H Solus HA32 M+S PKW Ganzjahresreifen 195/65R15 91H - M+S/3PMSF

Price: €40.86
Rating: 4.6/5
Reviews: 268
Age: 5y ago

Nexen 16912NX Nblue 4Season 195/65R15 91H Allwetterreifen

Price: €44.42
Rating: 4.6/5
Reviews: 4,431
Age: 6y ago

Berlin Tires All Season1 195/65 R15 91V - D/B/72dB Ganzjahresreifen

Price: €47.37
Rating: 4.4/5
Reviews: 3,305
Age: 6y ago

Goodride 195/65 R15 95H XL Ganzjahresreifen Allwetter M+S 3PMSF Reifen Kompatibel mit VW Golf VII Schrägheck 5G1 BQ1 BE1 BE2 Golf IV Schrägheck 1J1 GOLF VI 5K1 Golf V Schrägheck 1K1

Price: €44.90
Rating: 4.4/5
Reviews: 18
Age: 6y ago

Newest

by launch date

195/65R15 91T WinterCraft WP52+

Price: €36.98
Rating: 3.8/5
Reviews: 8
Age: 9mo ago

CONTINENTAL - AllSeasonContact 2-195/65 R 15-95H/B/B/70dB - Ganzjahresreifen

Price: €74.36
Rating: 4.7/5
Reviews: 4
Age: 2y ago

Berlin Tires All Season 2 195/65 R15 91H - C/C/71dB Ganzjahresreifen (PKW)

Price: €38.64
Rating: 4.6/5
Reviews: 852
Age: 2y ago

195/65HR15 NOKIAN TL SEASONPROOF 1 (NEU) 91H

Price: €45.51
Rating: 4.4/5
Reviews: 235
Age: 2y ago

195/65HR15 KUMHO TL HA32 ALL SEASON (NEU) 91H

Price: €39.35
Rating: 3.9/5
Reviews: 7
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

54%

Top 20: 93%

Open market

25%

BERLIN TIRES25%
Kumho17%
Nexen16%
Goodride6%
HANKOOK6%
WESTLAKE4%

195 65 R15 Ganzjahresreifen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume69KCVR0.7%Products25Brands16Top 5 Brands71%OOS Rate2.9%Rating4.5★Reviews941Avg BSR#411

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.8×

Top 195 65 R15 Ganzjahresreifen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

195 65 r15 ganzjahresreifen28K/yr +0.6%1.5% conv.
allwetterreifen 195 65 r1526K/yr -16.1%0.8% conv.
reifen 195 65 r15 ganzjahresreifen9K/yr +3.4%1.3% conv.
ganzjahresreifen 195 65 r157K/yr +33.2%0.9% conv.

What reviews say buyers love and hate about 195 65 R15 Ganzjahresreifen

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews

Qualität insgesamt52%

“gute Qualität, Alles Super!”

Preis-Leistungs-Verhältnis25%

“Preis/Leistung passt auch als "Ganzjahresreifen".”

Reibung9%

“Gute Reifen”

Haltbarkeit6%

“Zuverlässigkeit”

Gesamtgröße6%

“Passen gut”

What buyers complain about

83% of reviews

Geräuschpegel33%

“Ordentlicher Ganzjahresreifen, etwas lauter”

Qualität insgesamt25%

“Qualitativ nachgelassen”

Gesamtgröße13%

“Außerdem passt die Größe nicht für mein Auto”

Radqualität13%

“Zweite Rad felt komplett”

195 65 R15 Ganzjahresreifen return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

74%

2Radqualität

3Kompatibilität – insgesamt

4Montage

5Defekt Material/Teile

Common 195 65 R15 Ganzjahresreifen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 195 65 R15 Ganzjahresreifen 45/100 on Amazon Germany — Skip it. The niche generates €22K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -2.7% over the last 90 days.