Is Autopflege profitable to sell on Amazon Germany?

Flapen scores Autopflege 69 out of 100 on Amazon Germany, a Pass. Shoppers spend €2.7M a year across 15 tracked products. 0 of the 1 products launched in the last year cleared the first-year sales bar. Search demand grew +65.8% in the last 90 days.

How competitive is the Autopflege niche on Amazon Germany?

10 brands and 54 sellers compete in Autopflege on Amazon Germany. The top 5 Autopflege products take 65% of clicks, and the top 5 brands take 86%.

What do buyers complain about in Autopflege?

Autopflege buyers on Amazon Germany complain most about Einfache Reinigung, Funktionalität insgesamt, and beworben Vs Tatsächliches Produkt. An estimated 0.2% of orders come back.

When does demand for Autopflege peak?

Search demand for Autopflege on Amazon Germany peaks in Mar–Apr, and the busiest month runs 5.1× the quietest.

What does it cost to enter the Autopflege niche?

Autopflege sells for €23.65 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €6.55 to €58.02. The average product has 733 reviews, the count a new listing must catch up to.

Autopflege

Pass

Autopflege scores 69 out of 100, a Pass. Shoppers spend an estimated $2.7M a year here, search demand grew +65.8% this quarter, and an estimated 0.2% of orders come back.

Flapen Score: 69
69 / 100Top 2% of 1,428 Auto & Motorrad niches · +18 vs the category median of 51
Market size: €2.7M/yr1.1M searches / yr
90-day growth: +65.8%search demand this quarter
Competition: 65%top-5 click share · 10 brands · 54 sellers

Flapen Score

Autopflege against its category

The dotted line is the Auto & Motorrad average. Past it, Autopflege is stronger. Inside it, weaker.

69Pass

This niche Category average

See the method

Market

The Autopflege market on Amazon at a glance

Shoppers on Amazon Germany searched for Autopflege 1.1M times last year and spent an estimated €2.7M. The top 5 brands take 86% of clicks. Demand peaks in Mar–Apr. Flapen scores it 69 out of 100, a Pass.

01 · Demand

An estimated 10.2% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved +65.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2.7M a year.

Searches, last 12 months: 1.1M
Growth, 90 days vs prior 90: +65.8%
Conversion, latest week: 10.2%
Market size, estimated: €2.7Ma year
Peak month: March5.1× the quietest month
Top search term: felgenreiniger666K searches a year

02 · Price

A sale here is worth €23.65.

Listings sell for €23.65 on average, from €6.55 to €58.02. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 4,000 to 5,000 of them. At €23.65 that is €95K to €118K a year per listing.

Average price: €23.65inside the $15 to $100 sweet spot
Price range: €6.55–€58.02
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 100K–125K
Units per listing a year: 4,000–5,000
Revenue per listing a year: €95K–€118K
Returns: 0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 47% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #33 within Reinigung & Pflege. It carries 733 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings: 87%
Prime listings: 47%
Out of stock, average day: 0.0%
Average rank: #33in Reinigung & Pflege
Average rating: 4.50 starsAmazon Germany average 4.37 stars
Average reviews: 733per listing
Listings tracked: 15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months: 1
Successful launches: 0Amazon's first-year sales bar
Average brand age: 50 months

Products

Top Autopflege products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

Brand 130%
Brand 229%
Brand 311%
Brand 411%
Brand 56%
Brand 65%
Open — no brand owns it (4 brands, 9%)

Demand

Autopflege search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Mar, Apr · busiest ÷ quietest = 5.1×

Search terms

Top Autopflege search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

felgenreiniger666K/yr +65.9%0.5% conv.
sonax felgenreiniger110K/yr +77.1%1.1% conv.
felgenreiniger alufelgen89K/yr +62.2%0.8% conv.
felgenbeast58K/yr +102.8%0.9% conv.
sonax felgenbeast47K/yr +95.5%1.1% conv.
felgenreiniger sonax16K/yr +74.3%0.8% conv.
felgen beast15K/yr +77.0%0.8% conv.
alufelgen reiniger14K/yr +52.3%0.9% conv.
felgen reiniger11K/yr +43.5%0.4% conv.
auto felgenreiniger10K/yr +13.1%0.3% conv.

Reviews and returns

What reviews say buyers love and hate about Autopflege

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Einfache Reinigung”

25%of negative reviews mention “Einfache Reinigung”

0.2%of orders come back

“Jedoch sprühfunktion Reiniger schlecht”

A buyer, on “Einfache Reinigung”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Autopflege questions

Answered from the same tracked data.

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