Yoga Mat
MaybeProducts sell for $77.27 on average, inside the sweet spot. But the average product has 9,669 reviews to catch up to, so Yoga Mat is a Maybe.
- Flapen Score
- 59 / 100Top 7% of 103 Sporting Goods niches · +11 vs the category median of 4859
- Market size
- $950K/yr492K searches / yr
- 90-day growth
- +17.1%search demand this quarter
- Competition
- 39%top-5 click share · 18 brands · 26 sellers
Flapen Score
Yoga Mat against its category
The dotted line is the Sporting Goods average. Past it, Yoga Mat is stronger. Inside it, weaker.
Market
The Yoga Mat market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Yoga Mat 492K times last year and spent an estimated $950K. The top 5 brands take 72% of clicks. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
2.5% of searches ended in a purchase last week.
Shoppers searched for this 492K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $950K a year.
- Searches, last 12 months
- 492K
- Growth, 90 days vs prior 90
- +17.1%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $950Ka year
- Peak month
- July1.4× the quietest month
- Top search term
- yoga mat254K searches a year
02 · Price
A sale here is worth $77.27.
Listings sell for $77.27 on average, from $23.43 to $271.12. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $77.27 that is $19K to $39K a year per listing.
- Average price
- $77.27inside the $15 to $100 sweet spot
- Price range
- $23.43–$271.12
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $19K–$39K
- Returns
- 1.9%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #41 within Sporting Goods. It carries 9,669 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 11.1%
- Average rank
- #41in Sporting Goods
- Average rating
- 4.40 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 9,669per listing
- Listings tracked
- 46
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Yoga Mat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Herui Technology HERUI Yoga Mat Alignment Lines Anti-Slip Exercise Mat with Carrying Bag Fitness Mat for Pilates 72L x 24W x 0.24â Thickness for Woman Man Beginners
- Price
- $65.06
- Rating
- 4.4/5
- Reviews
- 1,124
- Age
- 5y ago

Herui Technology HERUI Yoga Mat Alignment Lines Anti-Slip Exercise Mat with Carrying Bag Fitness Mat for Pilates 72L x 24W x 0.24â Thickness for Woman Man Beginners
- Price
- $65.88
- Rating
- 4.4/5
- Reviews
- 1,124
- Age
- 5y ago

Amazon Basics Extra Thick Exercise Yoga Gym Floor Mat With Carrying Strap - 74 X 24 X .5 Inches Grey
- Price
- $34.81
- Rating
- 4.5/5
- Reviews
- 95,394
- Age
- 6y ago

SKY-TOUCH Yoga Mat Non Slip Yoga Mat with Strap Included 10mm Thick Exercise Mat Ideal for HiiT Pilates Yoga and Many Other Home Workouts (Black)
- Price
- $25.15
- Rating
- 4.4/5
- Reviews
- 2,154
- Age
- 3y ago

Amazon Basics Extra Thick Exercise Yoga Gym Floor Mat with Carrying Strap - 74 x 24 x .5 Inches Black
- Price
- $37.48
- Rating
- 4.5/5
- Reviews
- 95,394
- Age
- 6y ago
Trending
90-day click momentum
SKY LAND Non-Slip Yoga Mat 10mm | Extra Thick & Cushioned NBR Exercise Mat for Yoga Pilates HIIT & Home Workouts | Lightweight with Carrying Strap | 183x61cm | EM-9315-R (Red)
- Price
- $29.01
- Rating
- 4.2/5
- Reviews
- 2,075
- Age
- 7y ago

Lifelong LLYM92 Yoga mat for Women & Men EVA Material 4mm Grey Anti Slip for Gym Workout
- Price
- $26.37
- Rating
- 4.0/5
- Reviews
- 5,091
- Age
- 4y ago

TEGO Core Yoga Mat | 6mm Ultra-Cushioned TPE Mat with Posture Reference Lines | Antimicrobial Non-Slip Lightweight & Portable | Beginner-friendly Yoga Mat | 72/78 x 26 | Joint-Friendly Mat
- Price
- $78.48
- Rating
- 4.0/5
- Reviews
- 913
- Age
- 3y ago

Herui Technology HERUI Yoga Mat Alignment Lines Anti-Slip Exercise Mat with Carrying Bag Fitness Mat for Pilates 183CM*61CM*6MM Thickness for Woman Man Beginners (Light purple)
- Price
- $65.32
- Rating
- 4.4/5
- Reviews
- 1,124
- Age
- 3y ago

PROIRON Asana Alignment Yoga Mat-turquoise17306104mm
- Price
- $52.99
- Rating
- 4.3/5
- Reviews
- 482
- Age
- 2y ago
Newest
by launch date
NeoStyle Yoga Mat Fitness & Exercise Mat with Easy-Cinch Yoga Mat Carrier Strap Thick 183 * 60 * 1cm Workout Mats for Yoga Pilates and Floor Exercise (Purple)
- Price
- $36.57
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 1y ago

NeoStyle Yoga Mat Fitness & Exercise Mat with Easy-Cinch Yoga Mat Carrier Strap Thick 183 * 60 * 1cm Workout Mats for Yoga Pilates and Floor Exercise (Black)
- Price
- $35.11
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 1y ago

Allure Sphere Yoga Mat 10mm Thick Double Sided Non-Slip NBR Exercise Mat - Ideal Floor Mat For Gymnastic Pilates Fitness Workout Stretching - Training Equipment For Home Gym & Outdoor (Black)
- Price
- $65.80
- Rating
- 4.2/5
- Reviews
- 27
- Age
- 1y ago

HAPBEAR Large Yoga Mat - 183x91cmx6mm Non-Slip Durable Thick Wide Exercise Mat for Home Workouts Yoga Pilates Stretching Includes Bonus Resistance Bands & Carry Bag
- Price
- $139.48
- Rating
- 4.6/5
- Reviews
- 516
- Age
- 1y ago

PROIRON NBR Yoga Mat-cyan & gray183066010mm)
- Price
- $88.29
- Rating
- 4.6/5
- Reviews
- 6,507
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
18 rising
Sellers
26
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
39%
Top 20: 75%
Open market
22%
- Herui Technology24%
- Amazon Basics16%
- SKY-TOUCH13%
- PROIRON12%
- HAPBEAR7%
- HJB VISSO6%
Demand
Yoga Mat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Yoga Mat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- yoga mat254K/yr
- yoga mat non slip61K/yr
- mat53K/yr
- exercise mat27K/yr
- gym mat24K/yr
- workout mat11K/yr
- pilates mat12K/yr
- gym mat for home workout8K/yr
- sport mat6K/yr
- training mat6K/yr
Reviews and returns
What reviews say buyers love and hate about Yoga Mat
We read the reviews and the return reasons for every product selling here.
“Missing strap”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Yoga Mat questions
Answered from the same tracked data.









