Yoga Mat
Yoga Mat clears our launch bar: a $950K/yr market growing +17.1% this quarter with returns at 1.9%.
Flapen Score
Top 7% of 103 Sporting Goods niches · +11 vs the category median of 48
Is Yoga Mat profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Yoga Mat is a $950K/yr Amazon United Arab Emirates market (492K searches/yr). The top 5 brands hold 72% of demand. Verdict: Launch it — 59/100.
Yoga Mat: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +17.1% over the last 90 days and 2.5% of searches end in a purchase.
$950K
revenue / yr
Who owns the niche?
The top 5 brands hold 72% of demand, so 28% of the market is open.
28%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 46 products
Top Yoga Mat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Herui Technology HERUI Yoga Mat Alignment Lines Anti-Slip Exercise Mat with Carrying Bag Fitness Mat for Pilates 72L x 24W x 0.24â Thickness for Woman Man Beginners
- Price
- $65.06
- Rating
- 4.4/5
- Reviews
- 1,124
- Age
- 5y ago
Herui Technology HERUI Yoga Mat Alignment Lines Anti-Slip Exercise Mat with Carrying Bag Fitness Mat for Pilates 72L x 24W x 0.24â Thickness for Woman Man Beginners
- Price
- $65.88
- Rating
- 4.4/5
- Reviews
- 1,124
- Age
- 5y ago
Amazon Basics Extra Thick Exercise Yoga Gym Floor Mat With Carrying Strap - 74 X 24 X .5 Inches Grey
- Price
- $34.81
- Rating
- 4.5/5
- Reviews
- 95,394
- Age
- 6y ago
SKY-TOUCH Yoga Mat Non Slip Yoga Mat with Strap Included 10mm Thick Exercise Mat Ideal for HiiT Pilates Yoga and Many Other Home Workouts (Black)
- Price
- $25.15
- Rating
- 4.4/5
- Reviews
- 2,154
- Age
- 3y ago
Amazon Basics Extra Thick Exercise Yoga Gym Floor Mat with Carrying Strap - 74 x 24 x .5 Inches Black
- Price
- $37.48
- Rating
- 4.5/5
- Reviews
- 95,394
- Age
- 6y ago
Trending
90-day click momentum
SKY LAND Non-Slip Yoga Mat 10mm | Extra Thick & Cushioned NBR Exercise Mat for Yoga Pilates HIIT & Home Workouts | Lightweight with Carrying Strap | 183x61cm | EM-9315-R (Red)
- Price
- $29.01
- Rating
- 4.2/5
- Reviews
- 2,075
- Age
- 7y ago
Lifelong LLYM92 Yoga mat for Women & Men EVA Material 4mm Grey Anti Slip for Gym Workout
- Price
- $26.37
- Rating
- 4.0/5
- Reviews
- 5,091
- Age
- 4y ago
TEGO Core Yoga Mat | 6mm Ultra-Cushioned TPE Mat with Posture Reference Lines | Antimicrobial Non-Slip Lightweight & Portable | Beginner-friendly Yoga Mat | 72/78 x 26 | Joint-Friendly Mat
- Price
- $78.48
- Rating
- 4.0/5
- Reviews
- 913
- Age
- 3y ago
Herui Technology HERUI Yoga Mat Alignment Lines Anti-Slip Exercise Mat with Carrying Bag Fitness Mat for Pilates 183CM*61CM*6MM Thickness for Woman Man Beginners (Light purple)
- Price
- $65.32
- Rating
- 4.4/5
- Reviews
- 1,124
- Age
- 3y ago
PROIRON Asana Alignment Yoga Mat-turquoise17306104mm
- Price
- $52.99
- Rating
- 4.3/5
- Reviews
- 482
- Age
- 2y ago
Newest
by launch date
NeoStyle Yoga Mat Fitness & Exercise Mat with Easy-Cinch Yoga Mat Carrier Strap Thick 183 * 60 * 1cm Workout Mats for Yoga Pilates and Floor Exercise (Purple)
- Price
- $36.57
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 1y ago
NeoStyle Yoga Mat Fitness & Exercise Mat with Easy-Cinch Yoga Mat Carrier Strap Thick 183 * 60 * 1cm Workout Mats for Yoga Pilates and Floor Exercise (Black)
- Price
- $35.11
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 1y ago
Allure Sphere Yoga Mat 10mm Thick Double Sided Non-Slip NBR Exercise Mat - Ideal Floor Mat For Gymnastic Pilates Fitness Workout Stretching - Training Equipment For Home Gym & Outdoor (Black)
- Price
- $65.80
- Rating
- 4.2/5
- Reviews
- 27
- Age
- 1y ago
HAPBEAR Large Yoga Mat - 183x91cmx6mm Non-Slip Durable Thick Wide Exercise Mat for Home Workouts Yoga Pilates Stretching Includes Bonus Resistance Bands & Carry Bag
- Price
- $139.48
- Rating
- 4.6/5
- Reviews
- 516
- Age
- 1y ago
PROIRON NBR Yoga Mat-cyan & gray183066010mm)
- Price
- $88.29
- Rating
- 4.6/5
- Reviews
- 6,507
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
Brands
18 rising
Sellers
26
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
39%
Top 20: 75%
Open market
22%
- Herui Technology24%
- Amazon Basics16%
- SKY-TOUCH13%
- PROIRON12%
- HAPBEAR7%
- HJB VISSO6%
Yoga Mat demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Yoga Mat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- yoga mat254K/yr
- yoga mat non slip61K/yr
- mat53K/yr
- exercise mat27K/yr
- gym mat24K/yr
- workout mat11K/yr
- pilates mat12K/yr
- gym mat for home workout8K/yr
- sport mat6K/yr
- training mat6K/yr
What reviews say buyers love and hate about Yoga Mat
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Good product quality”
“Worth the money”
“Excellent grip”
“Comfortable”
“Soft And Comfy”
What buyers complain about
79% of reviews“Missing strap”
“Bad quality”
“not thick enough”
“no grip with floor hence”
“at the begining I thought it is very massive”
Yoga Mat return rate & reasons
Why buyers send it back, as a share of all return requests.
1.9%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Yoga Mat questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
