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Yoga Mat

Maybe

Products sell for $77.27 on average, inside the sweet spot. But the average product has 9,669 reviews to catch up to, so Yoga Mat is a Maybe.

Flapen Score
59
59 / 100
Top 7% of 103 Sporting Goods niches · +11 vs the category median of 48
Market size
$950K/yr492K searches / yr
90-day growth
+17.1%search demand this quarter
Competition
39%top-5 click share · 18 brands · 26 sellers

Flapen Score

Yoga Mat against its category

The dotted line is the Sporting Goods average. Past it, Yoga Mat is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yoga Mat market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Yoga Mat 492K times last year and spent an estimated $950K. The top 5 brands take 72% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 492K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $950K a year.

Searches, last 12 months
492K
Growth, 90 days vs prior 90
+17.1%
Conversion, latest week
2.5%
Market size, estimated
$950Ka year
Peak month
July1.4× the quietest month
Top search term
yoga mat254K searches a year

02 · Price

A sale here is worth $77.27.

Listings sell for $77.27 on average, from $23.43 to $271.12. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $77.27 that is $19K to $39K a year per listing.

Average price
$77.27inside the $15 to $100 sweet spot
Price range
$23.43–$271.12
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$19K–$39K
Returns
1.9%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #41 within Sporting Goods. It carries 9,669 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
11.1%
Average rank
#41in Sporting Goods
Average rating
4.40 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
9,669per listing
Listings tracked
46

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Yoga Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

$0$38K$76K$114K$152K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

26

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

39%

Top 20: 75%

Open market

22%

  • Herui Technology24%
  • Amazon Basics16%
  • SKY-TOUCH13%
  • PROIRON12%
  • HAPBEAR7%
  • HJB VISSO6%

Demand

Yoga Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Yoga Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yoga mat254K/yr
  • yoga mat non slip61K/yr
  • mat53K/yr
  • exercise mat27K/yr
  • gym mat24K/yr
  • workout mat11K/yr
  • pilates mat12K/yr
  • gym mat for home workout8K/yr
  • sport mat6K/yr
  • training mat6K/yr

Reviews and returns

What reviews say buyers love and hate about Yoga Mat

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “الجودة الشاملة”
26%of negative reviews mention “جودة الحزام/الوتر”
1.9%of orders come back
“Missing strap”
A buyer, on “جودة الحزام/الوتر”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Yoga Mat questions

Answered from the same tracked data.