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Fire Blanket

Maybe

Search demand grew +621.3% this quarter. But shoppers spend only $47K a year here, so Fire Blanket is a Maybe.

Filters Trending
Flapen Score
59
59 / 100
Top 7% of 103 Sporting Goods niches · +11 vs the category median of 48
Market size
$47K/yr28K searches / yr
90-day growth
+621.3%search demand this quarter
Competition
65%top-5 click share · 13 brands · 32 sellers

Flapen Score

Fire Blanket against its category

The dotted line is the Sporting Goods average. Past it, Fire Blanket is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fire Blanket market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Fire Blanket 28K times last year and spent an estimated $47K. The top 5 brands take 67% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +621.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
+621.3%
Conversion, latest week
3.9%
Market size, estimated
$47Ka year
Top search term
fire blanket18K searches a year

02 · Price

A sale here is worth $43.38.

Listings sell for $43.38 on average, from $26.54 to $61.96. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $43.38 that is $4K to $11K a year per listing.

Average price
$43.38inside the $15 to $100 sweet spot
Price range
$26.54–$61.96
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$4K–$11K
Returns
0.4%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #15 within Sporting Goods. It carries 286 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
88%
Out of stock, average day
9.6%
Average rank
#15in Sporting Goods
Average rating
4.63 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
286per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Fire Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

$0$5K$9K$14K$19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 rising

Sellers

32

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

27%

  • Aksipo29%
  • TERRIFI13%
  • TOUGS10%
  • YU WELL10%
  • REAL ACCESSORIES6%
  • Generic6%

Search terms

Top Fire Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fire blanket18K/yr
  • fire blanket car7K/yr
  • fire blanket for car3K/yr

Reviews and returns

What reviews say buyers love and hate about Fire Blanket

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “القيمة مقابل المال”
0.4%of orders come back
“Best Value”
A buyer, on “القيمة مقابل المال”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

5 topics

NegativePositive

FAQ

Common Fire Blanket questions

Answered from the same tracked data.