Swimming
MaybeSearch demand grew +202.6% this quarter. But the top 5 brands take 98% of clicks, so Swimming is a Maybe.
- Flapen Score
- 60 / 100Top 5% of 103 Sporting Goods niches · +12 vs the category median of 4860
- Market size
- $636K/yr358K searches / yr
- 90-day growth
- +202.6%search demand this quarter
- Competition
- 52%top-5 click share · 7 brands · 65 sellers
Flapen Score
Swimming against its category
The dotted line is the Sporting Goods average. Past it, Swimming is stronger. Inside it, weaker.
Market
The Swimming market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Swimming 358K times last year and spent an estimated $636K. The top 5 brands take 98% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
2.8% of searches ended in a purchase last week.
Shoppers searched for this 358K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +202.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $636K a year.
- Searches, last 12 months
- 358K
- Growth, 90 days vs prior 90
- +202.6%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $636Ka year
- Peak month
- May3.5× the quietest month
- Top search term
- swimming goggles87K searches a year
02 · Price
A sale here is worth $64.21.
Listings sell for $64.21 on average, from $13.80 to $111.12. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $64.21 that is $16K to $32K a year per listing.
- Average price
- $64.21inside the $15 to $100 sweet spot
- Price range
- $13.80–$111.12
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $16K–$32K
- Returns
- 2.2%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
66% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #70 within Sporting Goods. It carries 7,550 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 66%
- Prime listings
- 100%
- Out of stock, average day
- 5.6%
- Average rank
- #70in Sporting Goods
- Average rating
- 4.35 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 7,550per listing
- Listings tracked
- 29
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Swimming products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Emsina Swim Goggles Polarized Swimming Goggles Anti-Fog for Adult Men Women (Black Silver Lens)
- Price
- $84.78
- Rating
- 4.4/5
- Reviews
- 1,215
- Age
- 4y ago

Speedo Unisex Adult Biofuse 2.0 Swimming Goggles Mirror Black One Size
- Price
- $90.50
- Rating
- 4.4/5
- Reviews
- 15,444
- Age
- 3y ago

Speedo Unisex Adult Biofuse.2.0 Swimming Goggles Black One Size
- Price
- $82.78
- Rating
- 4.4/5
- Reviews
- 15,444
- Age
- 3y ago

Speedo Unisex-Adult Swim Goggles Sunny G
- Price
- $107.80
- Rating
- 4.3/5
- Reviews
- 446
- Age
- 2y ago

Speedo Unisex Adult Biofuse.2.0 Swimming Goggles Blue One Size
- Price
- $74.87
- Rating
- 4.4/5
- Reviews
- 15,444
- Age
- 3y ago
Trending
90-day click momentum
Pool Sock 1-4
- Price
- $13.80
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 2y ago

Speedo Unisex-Adult Swim Goggles Sunny G
- Price
- $107.80
- Rating
- 4.3/5
- Reviews
- 446
- Age
- 2y ago

SKY-TOUCH Water Shoes for Women Men Outdoor Beach Shoes Swimming Aqua Socks Quick-Dry Snorkeling Shoes Surfing Yoga Pool Exercise Water Shoes 36/37 EU
- Price
- $23.32
- Rating
- 4.4/5
- Reviews
- 691
- Age
- 3y ago

Emsina Swim Goggles Polarized Swimming Goggles Anti-Fog for Adult Men Women (Black Silver Lens)
- Price
- $84.78
- Rating
- 4.4/5
- Reviews
- 1,215
- Age
- 4y ago

Speedo Unisex Adult Biofuse.2.0 Swimming Goggles Black One Size
- Price
- $82.78
- Rating
- 4.4/5
- Reviews
- 15,444
- Age
- 3y ago
Newest
by launch date
Vanquisher 3.0 Mirrored Black / Smoke / Silver Mirror
- Price
- $89.93
- Rating
- 4.3/5
- Reviews
- 177
- Age
- 1y ago

Speedo Hydrosity 2.0
- Price
- $51.50
- Rating
- 4.4/5
- Reviews
- 1,126
- Age
- 2y ago

Speedo Unisex-Adult Swim Goggles Sunny G
- Price
- $107.80
- Rating
- 4.3/5
- Reviews
- 446
- Age
- 2y ago

Pool Sock 1-4
- Price
- $13.80
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 2y ago

Speedo Womens Biofuse 2.0 Tint-Lens Goggles - Blue & Pink
- Price
- $83.11
- Rating
- 4.6/5
- Reviews
- 908
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
65
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
52%
Top 20: 91%
Open market
1%
- Speedo66%
- Emsina22%
- Aegend6%
- yuangaoshow3%
- SKY-TOUCH1%
- Winline1%
- Open — no brand owns it (1 brand, 1%)
Demand
Swimming search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 3.5×
Search terms
Top Swimming search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- swimming goggles87K/yr
- speedo51K/yr
- speedo goggles29K/yr
- goggles40K/yr
- swimming43K/yr
- goggles for men15K/yr
- نظارات سباحة8K/yr
- swimming goggles for men32K/yr
- نظارة سباحة8K/yr
- goggles for women9K/yr
Reviews and returns
What reviews say buyers love and hate about Swimming
We read the reviews and the return reasons for every product selling here.
“Bad quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Swimming questions
Answered from the same tracked data.









