Skip to content

Swimming

Maybe

Search demand grew +202.6% this quarter. But the top 5 brands take 98% of clicks, so Swimming is a Maybe.

Flapen Score
60
60 / 100
Top 5% of 103 Sporting Goods niches · +12 vs the category median of 48
Market size
$636K/yr358K searches / yr
90-day growth
+202.6%search demand this quarter
Competition
52%top-5 click share · 7 brands · 65 sellers

Flapen Score

Swimming against its category

The dotted line is the Sporting Goods average. Past it, Swimming is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Swimming market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Swimming 358K times last year and spent an estimated $636K. The top 5 brands take 98% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 358K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +202.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $636K a year.

Searches, last 12 months
358K
Growth, 90 days vs prior 90
+202.6%
Conversion, latest week
2.8%
Market size, estimated
$636Ka year
Peak month
May3.5× the quietest month
Top search term
swimming goggles87K searches a year

02 · Price

A sale here is worth $64.21.

Listings sell for $64.21 on average, from $13.80 to $111.12. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $64.21 that is $16K to $32K a year per listing.

Average price
$64.21inside the $15 to $100 sweet spot
Price range
$13.80–$111.12
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$16K–$32K
Returns
2.2%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

66% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #70 within Sporting Goods. It carries 7,550 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
100%
Out of stock, average day
5.6%
Average rank
#70in Sporting Goods
Average rating
4.35 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
7,550per listing
Listings tracked
29

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Swimming products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

$0$25K$51K$76K$102K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

65

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

52%

Top 20: 91%

Open market

1%

  • Speedo66%
  • Emsina22%
  • Aegend6%
  • yuangaoshow3%
  • SKY-TOUCH1%
  • Winline1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Swimming search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.5×

Search terms

Top Swimming search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • swimming goggles87K/yr
  • speedo51K/yr
  • speedo goggles29K/yr
  • goggles40K/yr
  • swimming43K/yr
  • goggles for men15K/yr
  • نظارات سباحة8K/yr
  • swimming goggles for men32K/yr
  • نظارة سباحة8K/yr
  • goggles for women9K/yr

Reviews and returns

What reviews say buyers love and hate about Swimming

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “الجودة الشاملة”
25%of negative reviews mention “الجودة الشاملة”
2.2%of orders come back
“Bad quality”
A buyer, on “الجودة الشاملة”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Swimming questions

Answered from the same tracked data.