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Football

Maybe

The average product has only 366 reviews. But buyers convert on only 1.4% of searches, so Football is a Maybe.

Flapen Score
56
56 / 100
Top 16% of 103 Sporting Goods niches · +8 vs the category median of 48
Market size
$430K/yr337K searches / yr
90-day growth
+4.9%search demand this quarter
Competition
41%top-5 click share · 16 brands · 32 sellers

Flapen Score

Football against its category

The dotted line is the Sporting Goods average. Past it, Football is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Football market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Football 337K times last year and spent an estimated $430K. The top 5 brands take 69% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 337K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $430K a year.

Searches, last 12 months
337K
Growth, 90 days vs prior 90
+4.9%
Conversion, latest week
1.4%
Market size, estimated
$430Ka year
Peak month
December1.9× the quietest month
Top search term
football226K searches a year

02 · Price

A sale here is worth $89.20.

Listings sell for $89.20 on average, from $12.94 to $375.00. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $89.20 that is $9K to $22K a year per listing.

Average price
$89.20inside the $15 to $100 sweet spot
Price range
$12.94–$375.00
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$9K–$22K
Returns
1.8%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 32.9% of listings are out of stock. The average listing ranks #103 within Sporting Goods. It carries 366 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
98%
Out of stock, average day
32.9%
Average rank
#103in Sporting Goods
Average rating
4.31 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
366per listing
Listings tracked
44

04 · Newcomers

Amazon counts 3 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
3Amazon's first-year sales bar
Average brand age
42 months

Products

Top Football products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

$0$13K$26K$39K$52K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted

Brands

16 rising

Sellers

32

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

41%

Top 20: 81%

Open market

25%

  • adidas20%
  • Senston14%
  • Generic13%
  • AXOL12%
  • Mondo10%
  • OVERS6%

Demand

Football search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KBlack Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Football search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • football226K/yr
  • football ball31K/yr
  • كرة قدم18K/yr
  • soccer ball20K/yr
  • football size 59K/yr
  • adidas football9K/yr
  • foot ball7K/yr
  • كورة قدم6K/yr
  • كره قدم6K/yr
  • footballs4K/yr

Reviews and returns

What reviews say buyers love and hate about Football

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “الجودة الشاملة”
45%of negative reviews mention “الحجم الكلي”
1.8%of orders come back
“Too big”
A buyer, on “الحجم الكلي”45% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Football questions

Answered from the same tracked data.