swing chair
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Review moat
Great183.81avg incumbent reviews — the moat a new listing must climb
Competition
Great35%top-5 click share — an open shelf
Brand share
Great55%top-5 brand share — no brand owns this niche
Market size
Okay$220K$220K/yr · 136K searches
Avg price
Okay$300.12avg listing price — sweet spot $15–$100
Growth
Bad-12.9%90-day search growth — must beat 0% to launch
Returns
Bad7.2%return rate — above 5% kills the launch gate
Price range
Bad$31.42–$848.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Arab Emirates niche tracking, swing chair is a $220K/yr Amazon United Arab Emirates market (136K searches/yr). The top 5 brands hold 55% of demand. Verdict: Skip it — 48/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
swing chair market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $150K–$225K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #36
- Page quality
- 0%
- Prime
- 70%
- Sponsored
- 53%
- Out of stock
- 39.1%
- Avg brand age
- 39 months
- Avg seller age
- 12 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
31 falling
Sellers
52
Top-5 brand share
55%
Top 20: 94%
Top-5 click share
35%
Top 20: 75%
Open market
40%
- ABX HOME21%
- Generic11%
- Zenzres10%
- FHKBQ8%
- Fohome5%
- DEEP SLEEP EVERY NIGHT5%
Demand
Weekly Amazon search volume, last 39 weeks — -12.9% search growth over the last 90 days.Top swing chair search terms
- swing41K/yr
- swing chair41K/yr
- swing chair for adults13K/yr
- hanging chair13K/yr
- egg chair8K/yr
- outdoor swing11K/yr
- indoor swing5K/yr
- مرجيحة4K/yr
Top swing chair products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ABX HOME Hanging Egg Indoor Outdoor Patio Wicker Rattan Swing Chair with UV Resistant Random Washable Cushions & Iron Frame for Garden Living Room & Backyard (Brown)
ABX HOME$383.953.0★2 rev

Zenzres Hammock Chair Hanging Swing with Macrame and Cushion Max 330 Lbs Beige Hanging Cotton Rope Chair for Indoor Outdoor Bedroom Patio Yard Deck Garden and Porch
Zenzres$122.233.9★38 rev

Fohome Hanging Chair for Bedroom Max 150Kgs Beige Hanging Chair with 2 Cushions Hanging Chair with Pocket and Macrame Swing Rope Chair for Bedroom for Indoor Outdoor (Beige)
Fohome$99.174.3★10 rev

Kolyn Hanging Egg Indoor Outdoor Patio Wicker Rattan Swing Chair with UV Resistant Random Washable Cushions & Iron Frame for Garden Living Room & Backyard
Generic$358.795.0★1 rev

ABX HOME Hanging Egg Indoor Outdoor Patio Wicker Rattan Swing Chair with UV Resistant Random Washable Cushions & Iron Frame for Garden Living Room & Backyard (White)
ABX HOME$374.473.0★2 rev
Newest
by launch date
Outdoor Hanging Egg Chair with Stand Luxury Brown Swing Chair with Cushion Balcony & Garden Patio Chair for Indoor Outdoor Use Heavy Duty Steel Frame
Generic$496.520 rev

Kolyn Hanging Egg Indoor Outdoor Patio Wicker Rattan Swing Chair with UV Resistant Random Washable Cushions & Iron Frame for Garden Living Room & Backyard
Generic$358.791 rev

Home Mart Hanging Egg Chair with Stand Outdoor Patio Swing Chair White Rattan Basket Brown Frame Light Brown Cushions for Balcony Garden Terrace
The Home Mart$445.513 rev

Outdoor Hanging Egg Chair with Stand Luxury Brown Swing Chair with Cushion Balcony & Garden Patio Chair for Indoor Outdoor Use Heavy Duty Steel Frame
Generic$446.411 rev

Outdoor Hanging Egg Chair with Stand Luxury White Swing Chair with Cushion Balcony & Garden Patio Chair for Indoor Outdoor Use Heavy Duty Steel Frame
Generic$447.490 rev
Trending
90-day click momentum
Outdoor Hanging Egg Chair with Stand Luxury White Swing Chair with Cushion Balcony & Garden Patio Chair for Indoor Outdoor Use Heavy Duty Steel Frame
Generic$447.490.0★

ABX HOME Hanging Egg Indoor Outdoor Patio Wicker Rattan Swing Chair with UV Resistant Random Washable Cushions & Iron Frame for Garden Living Room & Backyard (White)
ABX HOME$374.473.0★

Home Mart Hanging Egg Chair with Stand Outdoor Patio Swing Chair White Rattan Basket Brown Frame Light Brown Cushions for Balcony Garden Terrace
The Home Mart$445.512.9★

Outdoor Hanging Egg Chair with Stand Luxury Brown Swing Chair with Cushion Balcony & Garden Patio Chair for Indoor Outdoor Use Heavy Duty Steel Frame
Generic$446.415.0★

ABX HOME Hanging Swing Chair Egg Indoor Outdoor Patio Wicker Rattan Swing Chair with UV Resistant Random Washable Cushions & Iron Frame for Garden Living Room & Backyard (Brown)
ABX HOME$465.010.0★
What buyers say about swing chair
What buyers praise and complain about, mined from review topics.What buyers love
“Great product and excellent quality”
“strong and durable”
“Wonderful indoor swings for kids room”
“strong and durable”
“its perfectly comfortable even without the pillows”
What buyers complain about
“well regardless even the 50cm wouldve been too short for a comfortable sitting”
“not at all like the picture”
“Horrible quality”
“its already falling apart”
“cushions delivered are of very poor quality”
“Thin material”
“Not properly fixed”
Top return reasons
Common questions
- Is swing chair profitable to sell on Amazon United Arab Emirates?
- The niche generates $220K/yr across 53 tracked products. 1 of 18 products launched in the last 360 days are still selling. 90-day search growth is -12.9%. Flapen's verdict: Skip it (48/100).
- How competitive is the swing chair niche?
- 31 brands and 52 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in swing chair?
- Top complaints mined from reviews: الحجم الكلي, المنتج المعلن عنه مقابل المنتج الفعلي, الجودة الشاملة. The return rate is 7.2% — above our launch gate.
- What does it cost to enter the swing chair niche?
- Listings span $31.42–$848.52; the average listing price is $300.12 (sweet spot $15–$100). The average incumbent carries 184 reviews — the moat a new listing must climb.