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Picnic Basket

Maybe

The top 5 brands take only 46% of clicks. But demand is soft, at -43.5% this quarter, so Picnic Basket is a Maybe.

Flapen Score
52
52 / 100
Ranks 24 of 42 Patio, Lawn & Garden niches · −2 vs the category median of 54
Market size
$152K/yr84K searches / yr
90-day growth
-43.5%search demand this quarter
Competition
37%top-5 click share · 30 brands · 91 sellers

Flapen Score

Picnic Basket against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Picnic Basket is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Picnic Basket market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Picnic Basket 84K times last year and spent an estimated $152K. The top 5 brands take 46% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -43.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $152K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-43.5%
Conversion, latest week
1.9%
Market size, estimated
$152Ka year
Peak month
December5.0× the quietest month
Top search term
picnic basket48K searches a year

02 · Price

A sale here is worth $96.94.

Listings sell for $96.94 on average, from $16.66 to $410.22. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $96.94 that is $0 to $10K a year per listing.

Average price
$96.94inside the $15 to $100 sweet spot
Price range
$16.66–$410.22
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
1.9%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #42 within Patio, Lawn & Garden. It carries 408 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
11.1%
Average rank
#42in Patio, Lawn & Garden
Average rating
4.32 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
408per listing
Listings tracked
40

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Picnic Basket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

$0$6K$12K$18K$24K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

91

Top-5 brand share

46%

Top 20: 88%

Top-5 click share

37%

Top 20: 78%

Open market

49%

  • SLEEPHEAD26%
  • Goodsworldwide6%
  • yh yahome5%
  • TwentyNext5%
  • Fitmos5%
  • Hap Tim5%

Demand

Picnic Basket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 5.0×

Search terms

Top Picnic Basket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • picnic basket48K/yr
  • picnic27K/yr
  • picnic set8K/yr

Reviews and returns

What reviews say buyers love and hate about Picnic Basket

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “الحجم الكلي”
28%of negative reviews mention “لون”
1.9%of orders come back
“The color is completely different and very misleading”
A buyer, on “لون”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Picnic Basket questions

Answered from the same tracked data.