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Picnic Mat

Maybe

Products sell for $43.92 on average, inside the sweet spot. But demand is soft, at -26.4% this quarter, so Picnic Mat is a Maybe.

Flapen Score
56
56 / 100
Top 48% of 42 Patio, Lawn & Garden niches · +2 vs the category median of 54
Market size
$218K/yr153K searches / yr
90-day growth
-26.4%search demand this quarter
Competition
60%top-5 click share · 17 brands · 67 sellers

Flapen Score

Picnic Mat against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Picnic Mat is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Picnic Mat market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Picnic Mat 153K times last year and spent an estimated $218K. The top 5 brands take 61% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $218K a year.

Searches, last 12 months
153K
Growth, 90 days vs prior 90
-26.4%
Conversion, latest week
3.2%
Market size, estimated
$218Ka year
Peak month
November5.4× the quietest month
Top search term
beach mat35K searches a year

02 · Price

A sale here is worth $43.92.

Listings sell for $43.92 on average, from $16.66 to $91.29. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $43.92 that is $4K to $11K a year per listing.

Average price
$43.92inside the $15 to $100 sweet spot
Price range
$16.66–$91.29
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$4K–$11K
Returns
1.5%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #22 within Patio, Lawn & Garden. It carries 363 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
12.6%
Average rank
#22in Patio, Lawn & Garden
Average rating
4.13 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
363per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Picnic Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

$0$22K$44K$65K$87K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

17 falling

Sellers

67

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

34%

  • SKY-TOUCH34%
  • Smilee9%
  • WIWIGO8%
  • CLINES6%
  • K Y KANGYUN5%
  • PYHLHY5%

Demand

Picnic Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 5.4×

Search terms

Top Picnic Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beach mat35K/yr
  • picnic mat62K/yr
  • picnic blanket23K/yr
  • camping mat22K/yr
  • beach mat sand free waterproof6K/yr
  • beach blanket6K/yr

Reviews and returns

What reviews say buyers love and hate about Picnic Mat

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “الحجم الكلي”
25%of negative reviews mention “وسادة”
1.5%of orders come back
“Its not cushioned and thin layer”
A buyer, on “وسادة”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Picnic Mat questions

Answered from the same tracked data.