Wrapping Paper
Wrapping Paper shows a thin review moat (72 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 2% of 53 Office Products niches · +20 vs the category median of 49
Is Wrapping Paper profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Wrapping Paper is a $551K/yr Amazon United Arab Emirates market (426K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Dec. Verdict: Worth a look — 69/100.
Wrapping Paper: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +11.7% over the last 90 days and 5.3% of searches end in a purchase.
$551K
revenue / yr
Who owns the niche?
The top 5 brands hold 43% of demand, so 57% of the market is open.
57%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 46 products
Top Wrapping Paper products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
JOIMAR Gift Wrapping Paper sheets Set Included 7 Pack Gift Kraft Wrap Paper with Hemp String Sticker and Tape for Birthday Party Graduation Eid Boys Girls kids baby Men Women 50 cm X 70 cm Per Sheet
- Price
- $16.06
- Rating
- 4.4/5
- Reviews
- 134
- Age
- 3y ago
Gift Wrapping Paper sheets Set Included 6 Pack Gift Kraft Wrap Paper with hemp string Sticker and Tape for Birthday Party Graduation Eid Boys Girls kids baby Men Women 50 cm X 70 cm Per Sheet
- Price
- $16.54
- Rating
- 4.2/5
- Reviews
- 85
- Age
- 3y ago
Wrapping Paper Rolls 5 Rolls 43cm x 3M Gift Wrapping Paper Birthday Wrapping Paper Roll Striped Dot Gold Wrapping Paper Suitable for Birthday Eid Party Wedding Baby Shower Festive Decorations.
- Price
- $23.57
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 3y ago
Red Dot Gift 1 Roll Kraft Wrapping Paper Roll (38cm x 10 m) Biodegradable Recycled Material Natural Wrapping Paper (Kraft 38cm x 10 m)
- Price
- $11.71
- Rating
- 4.7/5
- Reviews
- 24
- Age
- 1y ago
SKY-TOUCH Kraft Paper Roll (44cm x 30m) 80gsm Wrapping Paper Roll Craft Paper Gift Wrapping Bulletin Board Arts & Crafts Bouquet Flower Table Covering Poster Packing Paper (1 Roll)
- Price
- $17.27
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 1y ago
Trending
90-day click momentum
Culinavog 6 Pieces Kraft Gift Wrap 2 Rolls of Ribbon Gift Wrapping Paper with Double-Sided Adhesive Tape and Decorative Stickers for Gifts of Birthday (50 x 70cm)
- Price
- $18.89
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 1y ago
zilSquare Birthday Wrapping Paper Rolls 3 rolls 43CM x 3M Per Roll Gift Wrapping Paper Colorful Birthday Design for Party Holiday Baby Shower Thick Gift Wrap Paper ورق تغليف هدايا
- Price
- $24.79
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 7mo ago
Silver Birthday Wrapping Paper Roll 43cm x 3m Brown Kraft Gift Wrap Set with Stickers and Paper Rope Happy Birthday Wrapping Paper for Boys Girls Men and Women Party Gifts
- Price
- $38.18
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 10mo ago
NIXUIO - 6 Pack Gift Wrapping Paper Set with Stickers Tape and Hemp String 50x70 cm Kraft and Brown Wrapping Sheets for Birthday Wedding (GR-Set(G/6)
- Price
- $21.12
- Rating
- 4.8/5
- Reviews
- 26
- Age
- 1y ago
Elegant Gift Wrapping Paper Roll |Gifts Wrap | 50x27cm Pack Of 4 (Blue)
- Price
- $7.03
- Rating
- 3.4/5
- Reviews
- 7
- Age
- 6mo ago
Newest
by launch dateElegant Gift Wrapping Paper Roll |Gifts Wrap | 50x27cm Pack Of 4 (Blue)
- Price
- $7.03
- Rating
- 3.4/5
- Reviews
- 7
- Age
- 6mo ago
zilSquare Birthday Wrapping Paper Rolls 3 rolls 43CM x 3M Per Roll Gift Wrapping Paper Colorful Birthday Design for Party Holiday Baby Shower Thick Gift Wrap Paper ورق تغليف هدايا
- Price
- $24.79
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 7mo ago
NIXUIO - 6 Pack Gift Wrapping Paper Set with Stickers Tape and Hemp String 50x70 cm Kraft and Brown Wrapping Sheets for Birthday Wedding Christmas (GR-Set(M/6)
- Price
- $29.31
- Rating
- 4.3/5
- Reviews
- 17
- Age
- 8mo ago
Silver Birthday Wrapping Paper Roll 43cm x 3m Brown Kraft Gift Wrap Set with Stickers and Paper Rope Happy Birthday Wrapping Paper for Boys Girls Men and Women Party Gifts
- Price
- $38.18
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 10mo ago
SKY-TOUCH Kraft Paper Roll (44cm x 30m) 80gsm Wrapping Paper Roll Craft Paper Gift Wrapping Bulletin Board Arts & Crafts Bouquet Flower Table Covering Poster Packing Paper (1 Roll)
- Price
- $17.27
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
Brands
24 rising
Sellers
87
Top-5 brand share
43%
Top 20: 84%
Top-5 click share
37%
Top 20: 76%
Open market
44%
- JOIMAR13%
- --13%
- Premify10%
- KASTWAVE8%
- NIXUIO7%
- Red Dot Gift6%
Wrapping Paper demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 4.7×
Top Wrapping Paper search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- wrapping paper102K/yr
- gift wrapping paper91K/yr
- gift wrap46K/yr
- wrapping paper birthday11K/yr
- gift wrapping paper roll19K/yr
- gift paper13K/yr
- تغليف هدايا9K/yr
- wrapping paper roll17K/yr
- ورق تغليف هدايا8K/yr
- birthday wrapping paper9K/yr
What reviews say buyers love and hate about Wrapping Paper
What buyers mention most, as a share of all reviews.
What buyers love
97% of reviews“Good quality”
“As pictured”
“Nice quality, lovely colours”
“it even comes with adhesive which is very convenient”
“Sturdy gift wrap”
What buyers complain about
87% of reviews“Size small”
“Its 5 sheets not rolls”
“the creases did not go away”
“low quality”
“Pretty thick and not in a good way”
Wrapping Paper return rate & reasons
Why buyers send it back, as a share of all return requests.
1.4%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Wrapping Paper questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
