Wrapping Paper
PassWrapping Paper scores 69 out of 100, a Pass. Shoppers spend $551K a year here, search demand grew +11.7% this quarter, and returns run at 1.4% of orders.
- Flapen Score
- 69 / 100Top 2% of 53 Office Products niches · +20 vs the category median of 4969
- Market size
- $551K/yr426K searches / yr
- 90-day growth
- +11.7%search demand this quarter
- Competition
- 37%top-5 click share · 24 brands · 87 sellers
Flapen Score
Wrapping Paper against its category
The dotted line is the Office Products average. Past it, Wrapping Paper is stronger. Inside it, weaker.
Market
The Wrapping Paper market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Wrapping Paper 426K times last year and spent an estimated $551K. The top 5 brands take 43% of clicks. Demand peaks in Dec. Flapen scores it 69 out of 100, a Pass.
01 · Demand
5.3% of searches ended in a purchase last week.
Shoppers searched for this 426K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $551K a year.
- Searches, last 12 months
- 426K
- Growth, 90 days vs prior 90
- +11.7%
- Conversion, latest week
- 5.3%
- Market size, estimated
- $551Ka year
- Peak month
- December4.7× the quietest month
- Top search term
- wrapping paper102K searches a year
02 · Price
A sale here is worth $24.32.
Listings sell for $24.32 on average, from $7.01 to $50.55. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $24.32 that is $6K to $12K a year per listing.
- Average price
- $24.32inside the $15 to $100 sweet spot
- Price range
- $7.01–$50.55
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $6K–$12K
- Returns
- 1.4%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 28.9% of listings are out of stock. The average listing ranks #79 within Office Products. It carries 72 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 28.9%
- Average rank
- #79in Office Products
- Average rating
- 4.50 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 72per listing
- Listings tracked
- 46
04 · Newcomers
Amazon counts 2 of last year's 11 launches as successful.
11 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Wrapping Paper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
JOIMAR Gift Wrapping Paper sheets Set Included 7 Pack Gift Kraft Wrap Paper with Hemp String Sticker and Tape for Birthday Party Graduation Eid Boys Girls kids baby Men Women 50 cm X 70 cm Per Sheet
- Price
- $16.06
- Rating
- 4.4/5
- Reviews
- 134
- Age
- 3y ago
Gift Wrapping Paper sheets Set Included 6 Pack Gift Kraft Wrap Paper with hemp string Sticker and Tape for Birthday Party Graduation Eid Boys Girls kids baby Men Women 50 cm X 70 cm Per Sheet
- Price
- $16.54
- Rating
- 4.2/5
- Reviews
- 85
- Age
- 3y ago
Wrapping Paper Rolls 5 Rolls 43cm x 3M Gift Wrapping Paper Birthday Wrapping Paper Roll Striped Dot Gold Wrapping Paper Suitable for Birthday Eid Party Wedding Baby Shower Festive Decorations.
- Price
- $23.57
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 3y ago
Red Dot Gift 1 Roll Kraft Wrapping Paper Roll (38cm x 10 m) Biodegradable Recycled Material Natural Wrapping Paper (Kraft 38cm x 10 m)
- Price
- $11.71
- Rating
- 4.7/5
- Reviews
- 24
- Age
- 1y ago
SKY-TOUCH Kraft Paper Roll (44cm x 30m) 80gsm Wrapping Paper Roll Craft Paper Gift Wrapping Bulletin Board Arts & Crafts Bouquet Flower Table Covering Poster Packing Paper (1 Roll)
- Price
- $17.27
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 1y ago
Trending
90-day click momentum
Culinavog 6 Pieces Kraft Gift Wrap 2 Rolls of Ribbon Gift Wrapping Paper with Double-Sided Adhesive Tape and Decorative Stickers for Gifts of Birthday (50 x 70cm)
- Price
- $18.89
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 1y ago
zilSquare Birthday Wrapping Paper Rolls 3 rolls 43CM x 3M Per Roll Gift Wrapping Paper Colorful Birthday Design for Party Holiday Baby Shower Thick Gift Wrap Paper ورق تغليف هدايا
- Price
- $24.79
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 7mo ago
Silver Birthday Wrapping Paper Roll 43cm x 3m Brown Kraft Gift Wrap Set with Stickers and Paper Rope Happy Birthday Wrapping Paper for Boys Girls Men and Women Party Gifts
- Price
- $38.18
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 10mo ago
NIXUIO - 6 Pack Gift Wrapping Paper Set with Stickers Tape and Hemp String 50x70 cm Kraft and Brown Wrapping Sheets for Birthday Wedding (GR-Set(G/6)
- Price
- $21.12
- Rating
- 4.8/5
- Reviews
- 26
- Age
- 1y ago
Elegant Gift Wrapping Paper Roll |Gifts Wrap | 50x27cm Pack Of 4 (Blue)
- Price
- $7.03
- Rating
- 3.4/5
- Reviews
- 7
- Age
- 6mo ago
Newest
by launch dateElegant Gift Wrapping Paper Roll |Gifts Wrap | 50x27cm Pack Of 4 (Blue)
- Price
- $7.03
- Rating
- 3.4/5
- Reviews
- 7
- Age
- 6mo ago
zilSquare Birthday Wrapping Paper Rolls 3 rolls 43CM x 3M Per Roll Gift Wrapping Paper Colorful Birthday Design for Party Holiday Baby Shower Thick Gift Wrap Paper ورق تغليف هدايا
- Price
- $24.79
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 7mo ago
NIXUIO - 6 Pack Gift Wrapping Paper Set with Stickers Tape and Hemp String 50x70 cm Kraft and Brown Wrapping Sheets for Birthday Wedding Christmas (GR-Set(M/6)
- Price
- $29.31
- Rating
- 4.3/5
- Reviews
- 17
- Age
- 8mo ago
Silver Birthday Wrapping Paper Roll 43cm x 3m Brown Kraft Gift Wrap Set with Stickers and Paper Rope Happy Birthday Wrapping Paper for Boys Girls Men and Women Party Gifts
- Price
- $38.18
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 10mo ago
SKY-TOUCH Kraft Paper Roll (44cm x 30m) 80gsm Wrapping Paper Roll Craft Paper Gift Wrapping Bulletin Board Arts & Crafts Bouquet Flower Table Covering Poster Packing Paper (1 Roll)
- Price
- $17.27
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
24 rising
Sellers
87
Top-5 brand share
43%
Top 20: 84%
Top-5 click share
37%
Top 20: 76%
Open market
44%
- JOIMAR13%
- --13%
- Premify10%
- KASTWAVE8%
- NIXUIO7%
- Red Dot Gift6%
Demand
Wrapping Paper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 4.7×
Search terms
Top Wrapping Paper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wrapping paper102K/yr
- gift wrapping paper91K/yr
- gift wrap46K/yr
- wrapping paper birthday11K/yr
- gift wrapping paper roll19K/yr
- gift paper13K/yr
- تغليف هدايا9K/yr
- wrapping paper roll17K/yr
- ورق تغليف هدايا8K/yr
- birthday wrapping paper9K/yr
Reviews and returns
What reviews say buyers love and hate about Wrapping Paper
We read the reviews and the return reasons for every product selling here.
“Size small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wrapping Paper questions
Answered from the same tracked data.