Birthday Card
MaybeThe average product has only 33 reviews. But shoppers spend only $122K a year here, so Birthday Card is a Maybe.
- Flapen Score
- 60 / 100Top 8% of 53 Office Products niches · +11 vs the category median of 4960
- Market size
- $122K/yr106K searches / yr
- 90-day growth
- +25.8%search demand this quarter
- Competition
- 45%top-5 click share · 15 brands · 37 sellers
Flapen Score
Birthday Card against its category
The dotted line is the Office Products average. Past it, Birthday Card is stronger. Inside it, weaker.
Market
The Birthday Card market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Birthday Card 106K times last year and spent an estimated $122K. The top 5 brands take 81% of clicks. Demand peaks in Jun. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
5.3% of searches ended in a purchase last week.
Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +25.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $122K a year.
- Searches, last 12 months
- 106K
- Growth, 90 days vs prior 90
- +25.8%
- Conversion, latest week
- 5.3%
- Market size, estimated
- $122Ka year
- Peak month
- June1.7× the quietest month
- Top search term
- birthday card78K searches a year
02 · Price
A sale here is worth $21.90.
Listings sell for $21.90 on average, from $8.22 to $43.37. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $21.90 that is $2K to $5K a year per listing.
- Average price
- $21.90inside the $15 to $100 sweet spot
- Price range
- $8.22–$43.37
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 1.6%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.2% of listings are out of stock. The average listing ranks #189 within Office Products. It carries 33 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 15.2%
- Average rank
- #189in Office Products
- Average rating
- 4.42 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 33per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 0 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top Birthday Card products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Auto-Play Music Birthday Gift Card Plays Pure Song Happy Birthday to You Funny Pop Up Birthday Cards 3D Musical Happy Birthday Cake Card for Mom Dad Wife Husband Kids Friends (1 Pack Blue)
- Price
- $15.03
- Rating
- 4.3/5
- Reviews
- 81
- Age
- 4y ago

Premify 6 Pcs Birthday Cards Modern Unique Style Greeting Cards with Envelopes Folded Cards and Stickers Ideal for Birthday Wishes and Gifts for Family Kids Friends Birthday Party Celebrations
- Price
- $14.76
- Rating
- 3.5/5
- Reviews
- 22
- Age
- 1y ago

Funny Birthday Card for Boyfriend Men Husband Him | Birthday Decorations for Men | Happy Birthday Card
- Price
- $21.81
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 1y ago

6 Pack Birthday Greeting Cards with Envelopes and Seal Stickers Assorted Happy Birthday Card Set Folded Greeting Cards for Birthday Wishes and Gift Giving
- Price
- $13.06
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 7mo ago

Share the Love Greeting Card - Happy Birthday | CAMEL | P181 | (Standard A5 YELLOW)
- Price
- $20.58
- Rating
- 4.5/5
- Reviews
- 15
- Age
- 3y ago
Trending
90-day click momentum
6 Pack Birthday Greeting Cards with Envelopes and Seal Stickers Assorted Happy Birthday Card Set Folded Greeting Cards for Birthday Wishes and Gift Giving
- Price
- $13.06
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 7mo ago

Happy Birthday Card With Envelope & Cute Printed Message Inside For Girlfriend Boyfriend Husband Wife Fiance Friend Mother Daughter Brother & Sister | Blue 15X22cm 1 Unit
- Price
- $8.22
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 8mo ago

Greeting Cards Cats In Tutus Birthday Card
- Price
- $24.47
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 9mo ago

Happy Birthday Greeting Card Cute Minimal Birthday Card with Funny Illustration Handmade Style Birthday Gift Card for Friends Family Coworkers Single Piece Gift Card
- Price
- $20.70
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Funny Birthday Card for Boyfriend Husband Men Women Girlfriend Happy Birthday Gift Card from Wife Cute Cards for Him Her Best Friend
- Price
- $16.44
- Rating
- 4.9/5
- Reviews
- 14
- Age
- 9mo ago
Newest
by launch date
Happy Birthday Greeting Card with Handmade Ribbon Bows Cute Cake Illustration Foldable Birthday Card for Women Girls Friends Single Piece
- Price
- $21.85
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 5mo ago

Happy Birthday Greeting Card Cute Minimal Birthday Card with Funny Illustration Handmade Style Birthday Gift Card for Friends Family Coworkers Single Piece Gift Card
- Price
- $20.70
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

6 Pack Birthday Greeting Cards with Envelopes and Seal Stickers Assorted Happy Birthday Card Set Folded Greeting Cards for Birthday Wishes and Gift Giving
- Price
- $13.06
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 7mo ago

Happy Birthday Card With Envelope & Cute Printed Message Inside For Girlfriend Boyfriend Husband Wife Fiance Friend Mother Daughter Brother & Sister | Blue 15X22cm 1 Unit
- Price
- $8.22
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 8mo ago

Funny Birthday Card for Boyfriend Husband Men Women Girlfriend Happy Birthday Gift Card from Wife Cute Cards for Him Her Best Friend
- Price
- $16.44
- Rating
- 4.9/5
- Reviews
- 14
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
37
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
45%
Top 20: 91%
Open market
16%
- AquaFalcon20%
- Premify18%
- Generic15%
- Share the Love14%
- Trmbacy13%
- BenQuand3%
- Open — no brand owns it (9 brands, 16%)
Demand
Birthday Card search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 1.7×
Search terms
Top Birthday Card search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- birthday card78K/yr
- happy birthday card17K/yr
- birthday cards8K/yr
- gift card birthday4K/yr
Reviews and returns
What reviews say buyers love and hate about Birthday Card
We read the reviews and the return reasons for every product selling here.
“Not as described”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Birthday Card questions
Answered from the same tracked data.









