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Tape

Maybe

Returns run at only 0.5% of orders. But demand is soft, at +2.3% this quarter, so Tape is a Maybe.

Flapen Score
60
60 / 100
Top 8% of 53 Office Products niches · +11 vs the category median of 49
Market size
$322K/yr194K searches / yr
90-day growth
+2.3%search demand this quarter
Competition
49%top-5 click share · 11 brands · 38 sellers

Flapen Score

Tape against its category

The dotted line is the Office Products average. Past it, Tape is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tape market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Tape 194K times last year and spent an estimated $322K. The top 5 brands take 84% of clicks. Demand peaks in Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

15.0% of searches ended in a purchase last week.

Shoppers searched for this 194K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 15.0% of those searches ended in a purchase. Searches in the last 90 days moved +2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $322K a year.

Searches, last 12 months
194K
Growth, 90 days vs prior 90
+2.3%
Conversion, latest week
15.0%
Market size, estimated
$322Ka year
Peak month
December1.8× the quietest month
Top search term
tape81K searches a year

02 · Price

A sale here is worth $11.11.

Listings sell for $11.11 on average, from $3.64 to $36.85. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At $11.11 that is $8K to $11K a year per listing.

Average price
$11.11under the $15 to $100 sweet spot
Price range
$3.64–$36.85
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
40K–50K
Units per listing a year
750–1,000
Revenue per listing a year
$8K–$11K
Returns
0.5%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Office Products. It carries 644 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#21in Office Products
Average rating
4.34 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
644per listing
Listings tracked
30

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

$0$13K$26K$39K$52K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

38

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

49%

Top 20: 90%

Open market

12%

  • MARKQ26%
  • Scotch23%
  • Mthalia16%
  • GINI14%
  • Maxi6%
  • MOMENT4%
  • Open — no brand owns it (5 brands, 12%)

Demand

Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tape81K/yr
  • scotch tape28K/yr
  • packing tape19K/yr
  • clear tape10K/yr
  • cellotape11K/yr
  • tape for moving box4K/yr
  • packaging tape7K/yr
  • scotch8K/yr
  • tape roll9K/yr
  • sellotape6K/yr

Reviews and returns

What reviews say buyers love and hate about Tape

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “الجودة الشاملة”
38%of negative reviews mention “الالتصاق”
0.5%of orders come back
“Doesnt stick”
A buyer, on “الالتصاق”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Tape questions

Answered from the same tracked data.