highlighter
Worth a lookShows a sweet-spot price point ($21.62 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$21.62avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Great$3.59–$65.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Brand share
Great59%top-5 brand share — no brand owns this niche
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,913.81avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$137K$137K/yr · 155K searches
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Arab Emirates niche tracking, highlighter is a $137K/yr Amazon United Arab Emirates market (155K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Aug. Verdict: Worth a look — 57/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
highlighter market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $216K–$270K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #70
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 65%
- Out of stock
- 3.0%
- Avg brand age
- 49 months
- Avg seller age
- 83 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
23 falling
Sellers
82
Top-5 brand share
59%
Top 20: 98%
Top-5 click share
38%
Top 20: 82%
Open market
36%
- Faber-Castell24%
- deli14%
- Odluzy8%
- Maped7%
- Stationery-AT5%
- STABILO5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.5% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 3.4×
Top highlighter search terms
- highlighter86K/yr
- highlighter pen26K/yr
- هايلايتر10K/yr
- highlighters20K/yr
- pastel highlighters9K/yr
- highlighter marker5K/yr
Top highlighter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Deli Jumbo Highlighter Set Chisel tip: 1~5mm Assorted 6 pcs
deli$10.844.7★21 rev
Odluzy Aesthetic Highlighters with Mild Assorted Colors Soft Chisel Tip Highlighters Marker Pens No Bleed Through for Journal Notes Adults Kids Students Office School Supplies 12 Pcs
Odluzy$12.463.9★104 rev
Faber Castell Classic Highlighter Wallet Of 6 Green
Faber-Castell$16.784.8★6 rev
Maped Highlighter Fluo Peps Pastel X6 - Blister Pack
Maped$19.654.7★1,808 rev
4Pcs Highlighter Marker Set 4mm Oblique Chisel Tip Fluorescent Colors for Office School Writing Art Drawing & Journaling Smooth Quick-Dry Ink Stationery Supplies-Assorted Desigen
Stationery-AT$3.593.8★18 rev
Newest
by launch date
HANKU Erasable Highlighters 10 Pastel Highlighters Assorted Colors Dual Tip Cute Erasable Highlighter Pens No Bleed Through for Bullet Journaling School Office Supplies
HANKU$46.7511 rev
Deli EU624 Highlighter 6-Piece Set
deli$8.047 rev
Maybelline New York Sunkisser Liquid Glow Highlighter 22 Star Studded Buildable Melt-to-Skin Formula with Diamond Dust for Radiant Glow
MAYBELLINE$28.90195 rev
4Pcs Highlighter Marker Set 4mm Oblique Chisel Tip Fluorescent Colors for Office School Writing Art Drawing & Journaling Smooth Quick-Dry Ink Stationery Supplies-Assorted Desigen
Stationery-AT$3.5918 rev
Pastel Highlighters 12 Pcs Highlighters Assorted Morandi Color Highlighter pens Soft Chisel Tip Bible Textmarker Marker Pens No Bleed for Journals Bibles Notebooks School Office Supplies.
Lonimia$20.7412 rev
Trending
90-day click momentum
essence Baby GOT Glow Liquid Highlighter No. 20 Purple Defining Express Result Easy to Remove Glossy Vegan Oil-Free Paraben-Free No Microplastic Particles Pack of 10 ml
Essence Cosmetics$13.964.2★
Catrice More Than Glow Highlighter 020 5.9 gm
Catrice Cosmetics$13.384.1★
NYX Professional Makeup Buttermelt Highlighter Powder Highlighter 12 HR Wear Fade & Transfer Resistant Butta in Bronze
NYX PROFESSIONAL MAKEUP$31.794.6★
Faber Castell Classic Highlighter Wallet Of 6 Green
Faber-Castell$16.784.8★
Staedtler 364 Cwp6 Textsurfer Classic Pastel Highlighter (Made In Germany With Large Ink Memory For Extra Long Marking Performance Case 6 Colours Pastel)
STAEDTLER$23.174.7★
What buyers say about highlighter
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Great variety of colors”
“good grip”
“Light weight”
“Highlight in paper its fine just dont slides forcedly to avoid the mark to the back side paper”
What buyers complain about
“Very poor quality”
“Very hard to remove the lids”
“Expensive”
“Average, not as expected in terms of metalic effect”
Top return reasons
Common questions
- Is highlighter profitable to sell on Amazon United Arab Emirates?
- The niche generates $137K/yr across 43 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.5%. Flapen's verdict: Worth a look (57/100).
- How competitive is the highlighter niche?
- 23 brands and 82 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in highlighter?
- Top complaints mined from reviews: الجودة الشاملة, سهولة الاستخدام, القيمة مقابل المال. The return rate is 1.3%.
- When does demand for highlighter peak?
- Demand peaks in Aug; the busiest month runs 3.4× the quietest.
- What does it cost to enter the highlighter niche?
- Listings span $3.59–$65.05; the average listing price is $21.62 (sweet spot $15–$100). The average incumbent carries 1,914 reviews — the moat a new listing must climb.