How competitive is the Highlighter niche on Amazon United Arab Emirates?

23 brands and 82 sellers compete in Highlighter on Amazon United Arab Emirates. The top 5 Highlighter products take 38% of clicks and its top 5 brands hold 59% of demand.

What do buyers complain about in Highlighter?

Highlighter buyers on Amazon United Arab Emirates complain most about الجودة الشاملة, سهولة الاستخدام, القيمة مقابل المال, the themes mined from the niche's reviews. Its return rate is 1.3%.

What does it cost to enter the Highlighter niche?

Highlighter sells for $21.62 on average on Amazon United Arab Emirates, inside our $15–$100 sweet spot. Listings span $3.59–$65.05. The average incumbent carries 1,914 reviews — the moat a new listing must climb.

Highlighter

Highlighter shows a sweet-spot price point ($21.62 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

Top 14% of 53 Office Products niches · +8 vs the category median of 49

This niche Category average · 53 niches

Is Highlighter profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Highlighter is a $137K/yr Amazon United Arab Emirates market (155K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Aug. Verdict: Worth a look — 57/100.

Highlighter: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -5.5% over the last 90 days and 4.1% of searches end in a purchase.

$137K

revenue / yr

Units sold / yr13K

Search volume / yr-5.5%155K

Conversion rate4.1%

Avg price$21.62

Who owns the niche?

The top 5 brands hold 59% of demand, so 41% of the market is open.

41%

open market share

Brands · sellers23 · 82

Top-5 product click share38%

Open market41%

Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 43 products

Top Highlighter products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Deli Jumbo Highlighter Set Chisel tip: 1~5mm Assorted 6 pcs

Price: $10.84
Rating: 4.7/5
Reviews: 21
Age: 2y ago

Odluzy Aesthetic Highlighters with Mild Assorted Colors Soft Chisel Tip Highlighters Marker Pens No Bleed Through for Journal Notes Adults Kids Students Office School Supplies 12 Pcs

Price: $12.46
Rating: 3.9/5
Reviews: 104
Age: 3y ago

Faber Castell Classic Highlighter Wallet Of 6 Green

Price: $16.78
Rating: 4.8/5
Reviews: 6
Age: 5y ago

Maped Highlighter Fluo Peps Pastel X6 - Blister Pack

Price: $19.65
Rating: 4.7/5
Reviews: 1,808
Age: 7y ago

4Pcs Highlighter Marker Set 4mm Oblique Chisel Tip Fluorescent Colors for Office School Writing Art Drawing & Journaling Smooth Quick-Dry Ink Stationery Supplies-Assorted Desigen

Price: $3.59
Rating: 3.8/5
Reviews: 18
Age: 1y ago

Newest

by launch date

HANKU Erasable Highlighters 10 Pastel Highlighters Assorted Colors Dual Tip Cute Erasable Highlighter Pens No Bleed Through for Bullet Journaling School Office Supplies

Price: $46.75
Rating: 4.9/5
Reviews: 11
Age: 1y ago

Deli EU624 Highlighter 6-Piece Set

Price: $8.04
Rating: 4.7/5
Reviews: 7
Age: 1y ago

Maybelline New York Sunkisser Liquid Glow Highlighter 22 Star Studded Buildable Melt-to-Skin Formula with Diamond Dust for Radiant Glow

Price: $28.90
Rating: 4.4/5
Reviews: 195
Age: 1y ago

4Pcs Highlighter Marker Set 4mm Oblique Chisel Tip Fluorescent Colors for Office School Writing Art Drawing & Journaling Smooth Quick-Dry Ink Stationery Supplies-Assorted Desigen

Price: $3.59
Rating: 3.8/5
Reviews: 18
Age: 1y ago

Pastel Highlighters 12 Pcs Highlighters Assorted Morandi Color Highlighter pens Soft Chisel Tip Bible Textmarker Marker Pens No Bleed for Journals Bibles Notebooks School Office Supplies.

Price: $20.74
Rating: 4.1/5
Reviews: 12
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

Top-5 brand share

59%

Top 20: 98%

Top-5 click share

38%

Top 20: 82%

Open market

36%

Faber-Castell24%
deli14%
Odluzy8%
Maped7%
Stationery-AT5%
STABILO5%

Highlighter demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume155KCVR4.1%Products43Brands23Top 5 Brands59%OOS Rate3.0%Rating4.5★Reviews1,914Avg BSR#70

Peak months: Aug · busiest ÷ quietest = 3.4×

Top Highlighter search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

highlighter86K/yr +0.3%3.5% conv.
highlighter pen26K/yr -14.6%7.0% conv.
هايلايتر10K/yr +4.8%0.4% conv.
highlighters20K/yr -14.9%5.3% conv.
pastel highlighters9K/yr -17.0%3.1% conv.
highlighter marker5K/yr -24.3%5.1% conv.

What reviews say buyers love and hate about Highlighter

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

الجودة الشاملة33%

“Good quality”

لون28%

“Great variety of colors”

سيطرة17%

“good grip”

الوزن خفيف11%

“Light weight”

سطوع الورق11%

“Highlight in paper its fine just dont slides forcedly to avoid the mark to the back side paper”

What buyers complain about

100% of reviews

الجودة الشاملة38%

“Very poor quality”

سهولة الاستخدام25%

“Very hard to remove the lids”

القيمة مقابل المال25%

“Expensive”

جودة المعدن13%

“Average, not as expected in terms of metalic effect”

Highlighter return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1لون

23%

2الجودة الشاملة

22%

3مانع للتسرب

4ألوان العرض

5المواد/الأجزاء المعيبة

Common Highlighter questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Highlighter 57/100 on Amazon United Arab Emirates — Worth a look. The niche generates $137K/yr across 43 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -5.5% over the last 90 days.