Is Highlighter profitable to sell on Amazon United Arab Emirates?

Flapen scores Highlighter 57 out of 100 on Amazon United Arab Emirates, a Maybe. Shoppers spend $137K a year across 43 tracked products. Amazon counts 0 of the 1 products launched in the last year as successful launches. Search demand grew -5.5% in the last 90 days.

How competitive is the Highlighter niche on Amazon United Arab Emirates?

23 brands and 82 sellers compete in Highlighter on Amazon United Arab Emirates. The top 5 Highlighter products take 38% of clicks, and the top 5 brands take 59%.

What do buyers complain about in Highlighter?

Highlighter buyers on Amazon United Arab Emirates complain most about الجودة الشاملة, سهولة الاستخدام, and القيمة مقابل المال. Returns run at 1.3% of orders.

When does demand for Highlighter peak?

Search demand for Highlighter on Amazon United Arab Emirates peaks in Aug, and the busiest month runs 3.4× the quietest.

What does it cost to enter the Highlighter niche?

Highlighter sells for $21.62 on average on Amazon United Arab Emirates, inside the $15 to $100 sweet spot. Listings run $3.59 to $65.05. The average product has 1,914 reviews, the count a new listing must catch up to.

Highlighter

Maybe

Products sell for $21.62 on average, inside the sweet spot. But demand is soft, at -5.5% this quarter, so Highlighter is a Maybe.

Flapen Score: 57
57 / 100Top 14% of 53 Office Products niches · +8 vs the category median of 49
Market size: $137K/yr155K searches / yr
90-day growth: -5.5%search demand this quarter
Competition: 38%top-5 click share · 23 brands · 82 sellers

Flapen Score

Highlighter against its category

The dotted line is the Office Products average. Past it, Highlighter is stronger. Inside it, weaker.

57Maybe

This niche Category average

See the method

Market

The Highlighter market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Highlighter 155K times last year and spent an estimated $137K. The top 5 brands take 59% of clicks. Demand peaks in Aug. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $137K a year.

Searches, last 12 months: 155K
Growth, 90 days vs prior 90: -5.5%
Conversion, latest week: 4.1%
Market size, estimated: $137Ka year
Peak month: August3.4× the quietest month
Top search term: highlighter86K searches a year

02 · Price

A sale here is worth $21.62.

Listings sell for $21.62 on average, from $3.59 to $65.05. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $21.62 that is $2K to $5K a year per listing.

Average price: $21.62inside the $15 to $100 sweet spot
Price range: $3.59–$65.05
Amazon United Arab Emirates median price: $60.52across 3,090 niches
Units sold a year: 10K–13K
Units per listing a year: 100–250
Revenue per listing a year: $2K–$5K
Returns: 1.3%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #70 within Office Products. It carries 1,914 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings: 65%
Prime listings: 100%
Out of stock, average day: 3.0%
Average rank: #70in Office Products
Average rating: 4.48 starsAmazon United Arab Emirates average 4.27 stars
Average reviews: 1,914per listing
Listings tracked: 43

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months: 1
Successful launches: 0Amazon's first-year sales bar
Average brand age: 49 months

Products