pen
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$29.22avg listing price — sweet spot $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good62%top-5 brand share — brands hold most of the demand
Market size
Good$504K$504K/yr · 496K searches
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+0.2%90-day search growth — must beat 0% to launch
Review moat
Bad4,173.16avg incumbent reviews — the moat a new listing must climb
Price range
Bad$1.03–$390.63cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Arab Emirates niche tracking, pen is a $504K/yr Amazon United Arab Emirates market (496K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Aug. Verdict: Worth a look — 56/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
pen market data
- Units sold / yr
- 25K–30K
- avg 500–750/product
- Revenue / yr
- $731K–$877K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #101
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 55%
- Out of stock
- 0.3%
- Avg brand age
- 55 months
- Avg seller age
- 55 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
22 flat
Sellers
96
Top-5 brand share
62%
Top 20: 98%
Top-5 click share
41%
Top 20: 82%
Open market
32%
- uni-ball17%
- Faber-Castell16%
- TKTTBD15%
- Pilot7%
- Dolphin7%
- Cello6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.2% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.8×
Top pen search terms
- pen246K/yr
- pens88K/yr
- gel pen32K/yr
- blue pen18K/yr
- ball pen17K/yr
- قلم10K/yr
- ballpen10K/yr
- ballpoint pen10K/yr
- قلم حبر10K/yr
- اقلام11K/yr
Top pen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TKTTBD Gel Pen 5pcs Quick Dry Ink Pens Retractable Ink Pens 0.5mm Ballpoint Pen Fine Point Gel Pen Writing Pens for School Office Home 5 Colors
TKTTBD$19.594.5★286 rev
Pilot BP1 Fine Ball Pen - Black
Pilot$1.034.6★13 rev
FABER-CASTELL 1423 BALL PEN 0.7MM BOX OF 10PC BLUE
Faber-Castell$8.234.4★41 rev
Uni-Ball UB-150 Eye Micro Rollerball Pen 3-Pack 0.5 mm Tip Size Blue
uni-ball$15.244.5★1,954 rev
Amazon Basics Retractable Ballpoint Pen - Black - 12-Pack
Amazon Basics$17.054.5★10,745 rev
Newest
by launch date
Uni-ball Zento Rollerball Pen Fine 0.7mm Water-Based Black Ink Ultra-Smooth with Reduced Friction (Pack of 1)
POSCA$6.8316 rev
![Faber-Castell 1423 Ball Pen Blue ink [Pack of 25] I Lightweight With Comfortable Grip for Extra Smooth Writing.Great for school office and more](https://m.media-amazon.com/images/I/41h7bwvzxOL.jpg)
Faber-Castell 1423 Ball Pen Blue ink [Pack of 25] I Lightweight With Comfortable Grip for Extra Smooth Writing.Great for school office and more
Faber-Castell$12.824 rev
Dolphin GP780 Ball Pen 0.7mm Pack of 36 Smooth Writing Blue Ink Pens Comfortable Grip Ballpoint Pens for Office & School
Dolphin$13.837 rev
Dolphin GP780 Ball Pen 0.7mm Pack of 36 Smooth Writing Black Ink Pens Comfortable Grip Office & School Ballpoint Pens
Dolphin$14.197 rev
EYEYE G-103 Retractable Gel Pens 0.7mm 10 Pack 0.7 mm Blue Ink Medium Point Ballpoint Pen Quick Drying Pen Fine Point Smooth Writing Pens for for Office School Supplies
EYEYE$35.651,427 rev
Trending
90-day click momentumDolphin GP780 Ball Pen 0.7mm Pack of 36 Smooth Writing Blue Ink Pens Comfortable Grip Ballpoint Pens for Office & School
Dolphin$13.835.0★
Mitsubishi Uni-Ball 0.7 mm Felt Sign Tip Pen Black
uni-ball$4.114.5★
Pilot BP1 Fine Ball Pen - Black
Pilot$1.034.6★
Pentel BX470-A iZee Ballpoint Pen with Retractable Mechanism Metal Clip 0.5 mm Line Width Black
Pentel$2.344.0★
Schneider One Business rollerball Pen 0.6 mm line width and ultra-smooth tip made in Germany 1 blister card Black
Schneider$15.524.5★
What buyers say about pen
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Great value for money”
“Good for writing”
“the pens were good”
“they were all the same color”
“Black ink”
“So smooth”
“Smooth working and easy to use”
“Very smooth, nice and inky black pigment, minor bleed through on poor quality paper”
“Since it uses the same ink refills as the significantly more expensive Signature version”
What buyers complain about
“Cheap Quality”
“NOT GOOD, stopped working after 3 days, very disappointed”
“Average, not suitable for exams”
“Really rough on paper”
“not smooth at all”
“also very smudgy ink which doesn't dry up quickly enough”
“No grip”
“so the pen just slides around”
Top return reasons
Common questions
- Is pen profitable to sell on Amazon United Arab Emirates?
- The niche generates $504K/yr across 38 tracked products. 90-day search growth is +0.2%. Flapen's verdict: Worth a look (56/100).
- How competitive is the pen niche?
- 22 brands and 96 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in pen?
- Top complaints mined from reviews: الجودة الشاملة, متانة, الشهادات. The return rate is 0.7%.
- When does demand for pen peak?
- Demand peaks in Aug; the busiest month runs 1.8× the quietest.
- What does it cost to enter the pen niche?
- Listings span $1.03–$390.63; the average listing price is $29.22 (sweet spot $15–$100). The average incumbent carries 4,173 reviews — the moat a new listing must climb.