Pen
MaybeReturns run at only 0.7% of orders. But prices span $1.03–$390.63, mostly outside the sweet spot, so Pen is a Maybe.
- Flapen Score
- 56 / 100Top 19% of 53 Office Products niches · +7 vs the category median of 4956
- Market size
- $504K/yr496K searches / yr
- 90-day growth
- +0.2%search demand this quarter
- Competition
- 41%top-5 click share · 22 brands · 96 sellers
Flapen Score
Pen against its category
The dotted line is the Office Products average. Past it, Pen is stronger. Inside it, weaker.
Market
The Pen market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Pen 496K times last year and spent an estimated $504K. The top 5 brands take 62% of clicks. Demand peaks in Aug. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
3.5% of searches ended in a purchase last week.
Shoppers searched for this 496K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $504K a year.
- Searches, last 12 months
- 496K
- Growth, 90 days vs prior 90
- +0.2%
- Conversion, latest week
- 3.5%
- Market size, estimated
- $504Ka year
- Peak month
- August1.8× the quietest month
- Top search term
- pen246K searches a year
02 · Price
A sale here is worth $29.22.
Listings sell for $29.22 on average, from $1.03 to $390.63. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $29.22 that is $15K to $22K a year per listing.
- Average price
- $29.22inside the $15 to $100 sweet spot
- Price range
- $1.03–$390.63
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $15K–$22K
- Returns
- 0.7%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #101 within Office Products. It carries 4,173 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 100%
- Out of stock, average day
- 0.3%
- Average rank
- #101in Office Products
- Average rating
- 4.50 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 4,173per listing
- Listings tracked
- 38
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Pen products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
TKTTBD Gel Pen 5pcs Quick Dry Ink Pens Retractable Ink Pens 0.5mm Ballpoint Pen Fine Point Gel Pen Writing Pens for School Office Home 5 Colors
- Price
- $19.59
- Rating
- 4.5/5
- Reviews
- 286
- Age
- 3y ago

Pilot BP1 Fine Ball Pen - Black
- Price
- $1.03
- Rating
- 4.6/5
- Reviews
- 13
- Age
- 7y ago

FABER-CASTELL 1423 BALL PEN 0.7MM BOX OF 10PC BLUE
- Price
- $8.23
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 10y ago

Uni-Ball UB-150 Eye Micro Rollerball Pen 3-Pack 0.5 mm Tip Size Blue
- Price
- $15.24
- Rating
- 4.5/5
- Reviews
- 1,954
- Age
- 12y ago

Amazon Basics Retractable Ballpoint Pen - Black - 12-Pack
- Price
- $17.05
- Rating
- 4.5/5
- Reviews
- 10,745
- Age
- 6y ago
Trending
90-day click momentum
Dolphin GP780 Ball Pen 0.7mm Pack of 36 Smooth Writing Blue Ink Pens Comfortable Grip Ballpoint Pens for Office & School
- Price
- $13.83
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 1y ago

Mitsubishi Uni-Ball 0.7 mm Felt Sign Tip Pen Black
- Price
- $4.11
- Rating
- 4.5/5
- Reviews
- 141
- Age
- 4y ago

Pilot BP1 Fine Ball Pen - Black
- Price
- $1.03
- Rating
- 4.6/5
- Reviews
- 13
- Age
- 7y ago

Pentel BX470-A iZee Ballpoint Pen with Retractable Mechanism Metal Clip 0.5 mm Line Width Black
- Price
- $2.34
- Rating
- 4.0/5
- Reviews
- 128
- Age
- 2y ago

Schneider One Business rollerball Pen 0.6 mm line width and ultra-smooth tip made in Germany 1 blister card Black
- Price
- $15.52
- Rating
- 4.5/5
- Reviews
- 1,839
- Age
- 10y ago
Newest
by launch date
Uni-ball Zento Rollerball Pen Fine 0.7mm Water-Based Black Ink Ultra-Smooth with Reduced Friction (Pack of 1)
- Price
- $6.83
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 1y ago
![Faber-Castell 1423 Ball Pen Blue ink [Pack of 25] I Lightweight With Comfortable Grip for Extra Smooth Writing.Great for school office and more](https://m.media-amazon.com/images/I/41h7bwvzxOL.jpg)
Faber-Castell 1423 Ball Pen Blue ink [Pack of 25] I Lightweight With Comfortable Grip for Extra Smooth Writing.Great for school office and more
- Price
- $12.82
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 1y ago

Dolphin GP780 Ball Pen 0.7mm Pack of 36 Smooth Writing Blue Ink Pens Comfortable Grip Ballpoint Pens for Office & School
- Price
- $13.83
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 1y ago

Dolphin GP780 Ball Pen 0.7mm Pack of 36 Smooth Writing Black Ink Pens Comfortable Grip Office & School Ballpoint Pens
- Price
- $14.19
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 1y ago

EYEYE G-103 Retractable Gel Pens 0.7mm 10 Pack 0.7 mm Blue Ink Medium Point Ballpoint Pen Quick Drying Pen Fine Point Smooth Writing Pens for for Office School Supplies
- Price
- $35.65
- Rating
- 4.3/5
- Reviews
- 1,427
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 flat
Sellers
96
Top-5 brand share
62%
Top 20: 98%
Top-5 click share
41%
Top 20: 82%
Open market
32%
- uni-ball17%
- Faber-Castell16%
- TKTTBD15%
- Pilot7%
- Dolphin7%
- Cello6%
Demand
Pen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.8×
Search terms
Top Pen search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pen246K/yr
- pens88K/yr
- gel pen32K/yr
- blue pen18K/yr
- ball pen17K/yr
- قلم10K/yr
- ballpen10K/yr
- ballpoint pen10K/yr
- قلم حبر10K/yr
- اقلام11K/yr
Reviews and returns
What reviews say buyers love and hate about Pen
We read the reviews and the return reasons for every product selling here.
“Cheap Quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pen questions
Answered from the same tracked data.








