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Towel

Maybe

Products sell for $59.90 on average, inside the sweet spot. But demand is soft, at -3.8% this quarter, so Towel is a Maybe.

Flapen Score
63
63 / 100
Top 4% of 213 Home niches · +12 vs the category median of 51
Market size
$824K/yr502K searches / yr
90-day growth
-3.8%search demand this quarter
Competition
26%top-5 click share · 30 brands · 104 sellers

Flapen Score

Towel against its category

The dotted line is the Home average. Past it, Towel is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Towel market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Towel 502K times last year and spent an estimated $824K. The top 5 brands take 67% of clicks. Demand peaks in Nov. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 502K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $824K a year.

Searches, last 12 months
502K
Growth, 90 days vs prior 90
-3.8%
Conversion, latest week
2.7%
Market size, estimated
$824Ka year
Peak month
November1.5× the quietest month
Top search term
towel124K searches a year

02 · Price

A sale here is worth $59.90.

Listings sell for $59.90 on average, from $7.28 to $164.16. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $59.90 that is $6K to $15K a year per listing.

Average price
$59.90inside the $15 to $100 sweet spot
Price range
$7.28–$164.16
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
$6K–$15K
Returns
1.3%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 15.3% of listings are out of stock. The average listing ranks #21 within Home. It carries 2,812 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
94%
Out of stock, average day
15.3%
Average rank
#21in Home
Average rating
4.24 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
2,812per listing
Listings tracked
79

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Towel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

$0$16K$33K$49K$66K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 rising

Sellers

104

Top-5 brand share

67%

Top 20: 95%

Top-5 click share

26%

Top 20: 61%

Open market

30%

  • Infinitee Xclusives26%
  • Bliss Casa22%
  • Enjoyhouse11%
  • Generic4%
  • Jacquotha4%
  • SPANO3%

Demand

Towel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.5×

Search terms

Top Towel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • towel124K/yr
  • bath towel92K/yr
  • towels49K/yr
  • hand towel39K/yr
  • towels bath cotton48K/yr
  • hand towels18K/yr
  • bath towels17K/yr
  • فوطة استحمام15K/yr
  • towel set21K/yr
  • hand towels bathroom16K/yr

Reviews and returns

What reviews say buyers love and hate about Towel

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “الجودة الشاملة”
24%of negative reviews mention “الجودة الشاملة”
1.3%of orders come back
“NOT Good quality”
A buyer, on “الجودة الشاملة”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Towel questions

Answered from the same tracked data.