Towel
MaybeProducts sell for $59.90 on average, inside the sweet spot. But demand is soft, at -3.8% this quarter, so Towel is a Maybe.
- Flapen Score
- 63 / 100Top 4% of 213 Home niches · +12 vs the category median of 5163
- Market size
- $824K/yr502K searches / yr
- 90-day growth
- -3.8%search demand this quarter
- Competition
- 26%top-5 click share · 30 brands · 104 sellers
Flapen Score
Towel against its category
The dotted line is the Home average. Past it, Towel is stronger. Inside it, weaker.
Market
The Towel market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Towel 502K times last year and spent an estimated $824K. The top 5 brands take 67% of clicks. Demand peaks in Nov. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
2.7% of searches ended in a purchase last week.
Shoppers searched for this 502K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $824K a year.
- Searches, last 12 months
- 502K
- Growth, 90 days vs prior 90
- -3.8%
- Conversion, latest week
- 2.7%
- Market size, estimated
- $824Ka year
- Peak month
- November1.5× the quietest month
- Top search term
- towel124K searches a year
02 · Price
A sale here is worth $59.90.
Listings sell for $59.90 on average, from $7.28 to $164.16. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $59.90 that is $6K to $15K a year per listing.
- Average price
- $59.90inside the $15 to $100 sweet spot
- Price range
- $7.28–$164.16
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $6K–$15K
- Returns
- 1.3%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 15.3% of listings are out of stock. The average listing ranks #21 within Home. It carries 2,812 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 94%
- Out of stock, average day
- 15.3%
- Average rank
- #21in Home
- Average rating
- 4.24 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 2,812per listing
- Listings tracked
- 79
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Towel products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Enjoyhouse Microfiber Towel 70x140 cm Bath Towel Microfiber Soft Durable and Light Weight (New Grey)
- Price
- $24.27
- Rating
- 4.0/5
- Reviews
- 122
- Age
- 3y ago

Bliss Casa - Luxury Hand Towels (40 x 70 cm) - 100% Combed Cotton Ultra Soft and Highly Absorbent Hotel & Spa Quality Hand Towels
- Price
- $44.73
- Rating
- 4.0/5
- Reviews
- 167
- Age
- 6y ago

Infinitee Xclusives Premium White Hand Towels - Pack of 6 40cm x 70cm Bathroom Hand Towel Set Hotel & Spa Quality Hand Terry Towels for Bathroom Highly Absorbent and Super Soft Bathroom Towels
- Price
- $65.29
- Rating
- 4.5/5
- Reviews
- 2,127
- Age
- 4y ago

Infinitee Xclusives Premium Bath Towels Set Pack of 4-100% Ring Spun Cotton Bath Towels 70cm x 140cm - Highly Absorbent Durable Towels Perfect for Daily Use (Brilliant White Bath Towels)
- Price
- $100.01
- Rating
- 4.3/5
- Reviews
- 2,208
- Age
- 3y ago
![Infinitee Xclusives Premium Bath Towels Set - [Pack of 8] 100% Cotton Highly Absorbent 2 Bath Towels 2 Hand Towels and 4 Washcloths - Hotel & Spa Quality Bath Towels for Bathroom (Brilliant White)](https://m.media-amazon.com/images/I/41F9vSLMagL.jpg)
Infinitee Xclusives Premium Bath Towels Set - [Pack of 8] 100% Cotton Highly Absorbent 2 Bath Towels 2 Hand Towels and 4 Washcloths - Hotel & Spa Quality Bath Towels for Bathroom (Brilliant White)
- Price
- $87.90
- Rating
- 4.1/5
- Reviews
- 2,588
- Age
- 4y ago
Trending
90-day click momentum
Enjoyhouse Microfiber Towel 70x140 cm Bath Towel Microfiber Soft Durable and Light Weight (Purple)
- Price
- $24.35
- Rating
- 4.0/5
- Reviews
- 122
- Age
- 3y ago

Softspot Hand Towel Premium Egyptian Cotton 450 GSM Super Soft & Highly Absorbent Hotel & Spa Quality Bathroom Kitchen Guestroom Gym and Baby Towel (2 Pink - Magenta 55x35)
- Price
- $26.38
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 4y ago

Premium Bath Sheet 1 Pcs (85 x 145 cm Black) | 500 GSM 100% Cotton Ultra-Soft & Highly Absorbent Quick-Dry Hotel-Quality Towel Extra Large Size (1 Black)
- Price
- $14.65
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

Infinitee Xclusives Premium Cotton Bath Towels Set of 2 (70 cm x 140 cm) Soft Highly Absorbent Quick Dry Towels - Perfect Towels for Bathroom Gym Spa & Hotel (Grey)
- Price
- $65.23
- Rating
- 4.3/5
- Reviews
- 1,225
- Age
- 3y ago

DIAOJIA Microfiber Bath Towels 3 Pack 300 GSM Highly Absorbent and Quick-drying Bath Towel 70 x 140cm Multipurpose Coral Velvet bath Towels for Spa Fitness Bathroom (Grey & Dark Grey & White)
- Price
- $49.67
- Rating
- 3.9/5
- Reviews
- 150
- Age
- 3y ago
Newest
by launch date
1 Pcs Towel And 1 Pcs Bath Towel Soft Coral Fleece Absorbent Towel Bath Towel Set Striped Towels Soft and Skin-Friendly Home Daily Bath Towel
- Price
- $28.42
- Rating
- 3.4/5
- Reviews
- 15
- Age
- 11mo ago

Premium Bath Sheet 1 Pcs (85 x 145 cm Black) | 500 GSM 100% Cotton Ultra-Soft & Highly Absorbent Quick-Dry Hotel-Quality Towel Extra Large Size (1 Black)
- Price
- $14.65
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

SKY-TOUCH Bath Towel 100% Cotton 1pcs Premium Hotel Quality Large Bath Towel 70x140 cm 600GSM Premium Bath Sheet Soft & Highly Absorbent for Home Bathroom Hotel (White)
- Price
- $27.35
- Rating
- 3.9/5
- Reviews
- 41
- Age
- 1y ago

Luxury Plain Bath Towel Set of 2 Pieces 70 x 140 cm 500 GSM Ultra-Soft & Highly Absorbent Cotton Towel for Bathroom Spa & Gym- Quick Dry & Durable (Blue)
- Price
- $53.38
- Rating
- 3.8/5
- Reviews
- 32
- Age
- 1y ago

ZOTIKA Microfiber Bath Towels 90 x 170 cm Set of 2 Super Soft Highly Absorbent Quick-Dry Multipurpose Use Towel (Pink + Navy Blue)
- Price
- $61.37
- Rating
- 3.9/5
- Reviews
- 15
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 26% of clicks. An open shelf where new products get seen.
Brands
30 rising
Sellers
104
Top-5 brand share
67%
Top 20: 95%
Top-5 click share
26%
Top 20: 61%
Open market
30%
- Infinitee Xclusives26%
- Bliss Casa22%
- Enjoyhouse11%
- Generic4%
- Jacquotha4%
- SPANO3%
Demand
Towel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.5×
Search terms
Top Towel search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- towel124K/yr
- bath towel92K/yr
- towels49K/yr
- hand towel39K/yr
- towels bath cotton48K/yr
- hand towels18K/yr
- bath towels17K/yr
- فوطة استحمام15K/yr
- towel set21K/yr
- hand towels bathroom16K/yr
Reviews and returns
What reviews say buyers love and hate about Towel
We read the reviews and the return reasons for every product selling here.
“NOT Good quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Towel questions
Answered from the same tracked data.









