How competitive is the Broom niche on Amazon United Arab Emirates?

17 brands and 65 sellers compete in Broom on Amazon United Arab Emirates. The top 5 Broom products take 42% of clicks and its top 5 brands hold 77% of demand.

What do buyers complain about in Broom?

Broom buyers on Amazon United Arab Emirates complain most about الحجم الكلي, الالتصاق, سهولة الاستخدام, the themes mined from the niche's reviews. Its return rate is 1.6%.

What does it cost to enter the Broom niche?

Broom sells for $29.11 on average on Amazon United Arab Emirates, inside our $15–$100 sweet spot. Listings span $9.50–$90.05. The average incumbent carries 2,642 reviews — the moat a new listing must climb.

Broom

Broom shows a sweet-spot price point ($29.11 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals No Dominant Brand

Flapen Score

Worth a look

Top 4% of 213 Home niches · +12 vs the category median of 51

This niche Category average · 213 niches

Is Broom profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Broom is a $525K/yr Amazon United Arab Emirates market (292K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov. Verdict: Worth a look — 63/100.

Broom: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -4.2% over the last 90 days and 6.2% of searches end in a purchase.

$525K

revenue / yr

Units sold / yr25K

Search volume / yr-4.2%292K

Conversion rate6.2%

Avg price$29.11

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers17 · 65

Top-5 product click share42%

Open market23%

Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 33 products

Top Broom products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Vileda Indoor Broom Standard Floor Broom with Stick Lightweight Suitable for All Floor Types Easy Corner Cleaning Red & Black Pack Size 30 x 5 x 42 cm

Price: $22.99
Rating: 4.4/5
Reviews: 288
Age: 7y ago

Royalford Long Floor Broom with Strong Iron Handle - Upright Long Handle Broom with Stiff Bristles - Multipurpose Cleaning Tool Perfect for Home or Office Use - Ideal for All Sweeping Cleaning Job

Price: $13.36
Rating: 4.2/5
Reviews: 502
Age: 7y ago

Amazon Basics Heavy-Duty Outdoor Broom Blue&White

Price: $25.15
Rating: 4.4/5
Reviews: 11,580
Age: 6y ago

Delcasa DC3369 Floor Broom with a Metal Stick Red/Black

Price: $9.94
Rating: 4.1/5
Reviews: 36
Age: 1y ago

Delcasa Nylon Dust Free Broom

Price: $15.93
Rating: 3.5/5
Reviews: 37
Age: 2y ago

Newest

by launch date

Royalford Floor Broom RF12756 Floor Broom with Stick with Strong Iron Handle Multipurpose Cleaning Tool

Price: $14.70
Rating: 4.5/5
Reviews: 8
Age: 1y ago

JOYMOOP White Broom and Dustpan Set Upright Angle Design with Built-in Comb Teeth for Kitchen Office Pet Hair Hard Floors

Price: $88.11
Rating: 4.1/5
Reviews: 440
Age: 1y ago

Delcasa DC3369 Floor Broom with a Metal Stick Red/Black

Price: $9.94
Rating: 4.1/5
Reviews: 36
Age: 1y ago

Delcasa Nylon Dust Free Broom

Price: $15.93
Rating: 3.5/5
Reviews: 37
Age: 2y ago

Setsail Floor Scrub Brush with 51-Inch Long Adjustable Handle 2 in 1 Scrape Brush Stiff Bristle Floor Scrubber for Cleaning Shower Bathroom Garage Kitchen Wall Deck Tub Tile

Price: $34.37
Rating: 4.4/5
Reviews: 1,892
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

42%

Top 20: 88%

Open market

19%

Vileda19%
Delcasa19%
Royalford17%
Amazon Basics12%
DELCASA9%
GALA4%

Broom demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume292KCVR6.2%Products33Brands17Top 5 Brands77%OOS Rate7.7%Rating4.1★Reviews2,642Avg BSR#34

Peak months: Nov · busiest ÷ quietest = 1.4×

Top Broom search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

broom148K/yr +1.1%6.4% conv.
floor brush25K/yr +6.8%5.8% conv.
مكنسة16K/yr +0.5%2.1% conv.
broom for floor cleaning24K/yr -31.6%4.7% conv.
مكنسه12K/yr +12.9%1.7% conv.
مكنسة يدوية9K/yr +13.9%2.9% conv.
broom stick10K/yr -17.9%3.8% conv.
brush cleaner floor11K/yr -27.9%4.3% conv.
بروش تنظيف ارضيات7K/yr -14.1%5.6% conv.
floor broom6K/yr -4.2%4.7% conv.

What reviews say buyers love and hate about Broom

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

الجودة الشاملة35%

“Excellent quality”

سهولة التنظيف13%

“Highly recommended for cleaning any surface”

القيمة مقابل المال11%

“Great for price”

المنتج المعلن عنه مقابل المنتج الفعلي10%

“The product was good as described”

قوة6%

“Sturdy”

What buyers complain about

78% of reviews

الحجم الكلي13%

“Short”

الالتصاق13%

“Poor stick quality”

سهولة الاستخدام8%

“Discomfort to use”

الجودة الشاملة8%

“Poor quality”

متانة8%

“the brush sides destructed itself after the very first use”

Broom return rate & reasons

Why buyers send it back, as a share of all return requests.

1.6%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1الحجم الكلي

26%

2الجودة الشاملة

14%

3المواد/الأجزاء المعيبة

10%

4حالة المنتج

5المنتج المعلن عنه مقابل المنتج الفعلي

Common Broom questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Broom 63/100 on Amazon United Arab Emirates — Worth a look. The niche generates $525K/yr across 33 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -4.2% over the last 90 days.