broom
Worth a lookShows a sweet-spot price point ($29.11 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$29.11avg listing price — sweet spot $15–$100
Price range
Great$9.50–$90.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Market size
Good$525K$525K/yr · 292K searches
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay2,642.36avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Arab Emirates niche tracking, broom is a $525K/yr Amazon United Arab Emirates market (292K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov. Verdict: Worth a look — 63/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
broom market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- $582K–$728K
- units × avg price
- Conversion rate
- 6.2%
- Avg BSR
- #34
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 76%
- Out of stock
- 7.7%
- Avg brand age
- 38 months
- Avg seller age
- 76 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
65
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
42%
Top 20: 88%
Open market
19%
- Vileda19%
- Delcasa19%
- Royalford17%
- Amazon Basics12%
- DELCASA9%
- GALA4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.2% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.4×
Top broom search terms
- broom148K/yr
- floor brush25K/yr
- مكنسة16K/yr
- broom for floor cleaning24K/yr
- مكنسه12K/yr
- مكنسة يدوية9K/yr
- broom stick10K/yr
- brush cleaner floor11K/yr
- بروش تنظيف ارضيات7K/yr
- floor broom6K/yr
Top broom products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vileda Indoor Broom Standard Floor Broom with Stick Lightweight Suitable for All Floor Types Easy Corner Cleaning Red & Black Pack Size 30 x 5 x 42 cm
Vileda$22.994.4★288 rev
Royalford Long Floor Broom with Strong Iron Handle - Upright Long Handle Broom with Stiff Bristles - Multipurpose Cleaning Tool Perfect for Home or Office Use - Ideal for All Sweeping Cleaning Job
Royalford$13.364.2★502 rev
Amazon Basics Heavy-Duty Outdoor Broom Blue&White
Amazon Basics$25.154.4★11,580 rev
Delcasa DC3369 Floor Broom with a Metal Stick Red/Black
DELCASA$9.944.1★36 rev
Delcasa Nylon Dust Free Broom
Delcasa$15.933.5★37 rev
Newest
by launch date
Royalford Floor Broom RF12756 Floor Broom with Stick with Strong Iron Handle Multipurpose Cleaning Tool
Royalford$14.708 rev
JOYMOOP White Broom and Dustpan Set Upright Angle Design with Built-in Comb Teeth for Kitchen Office Pet Hair Hard Floors
JOYMOOP$88.11440 rev
Delcasa DC3369 Floor Broom with a Metal Stick Red/Black
DELCASA$9.9436 rev
Delcasa Nylon Dust Free Broom
Delcasa$15.9337 rev
Setsail Floor Scrub Brush with 51-Inch Long Adjustable Handle 2 in 1 Scrape Brush Stiff Bristle Floor Scrubber for Cleaning Shower Bathroom Garage Kitchen Wall Deck Tub Tile
SetSail$34.371,892 rev
Trending
90-day click momentum
Delcasa Floor Broom With Strong Long Handle Upright Long Handle Sweeping Broom With Stiff Bristles Multipurpose Cleaning Tool Perfect For Home Or Office Use Ideal For All Sweeping Cleaning Job
Delcasa$10.914.3★
Delcasa DC2412 Floor Broom with Strong Handle Grey/Black
Delcasa$15.534.5★
Delcasa Nylon Dust Free Broom
Delcasa$15.933.5★
JOYMOOP White Broom and Dustpan Set Upright Angle Design with Built-in Comb Teeth for Kitchen Office Pet Hair Hard Floors
JOYMOOP$88.114.1★
HOMEPRO broom and dustpan set long handle with comb | heavy-duty dust pan and brush for indoor & outdoor | Back Pain-Free Convenient Length | space-saving standing upright design for easy storage
HOMEPRO$16.503.4★
What buyers say about broom
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Highly recommended for cleaning any surface”
“Great for price”
“The product was good as described”
“Sturdy”
“Easy-to-use product”
“Heavy in weight, strong bristles”
“The design is good”
“does the job well”
“the bristles are very smooth”
What buyers complain about
“Short”
“Poor stick quality”
“Discomfort to use”
“Poor quality”
“the brush sides destructed itself after the very first use”
“Very poor quality strand are continuously falling even material is not as shown”
“One part is missing”
“after a few minutes of sweeping - it actually hurts my hand”
“Broken”
“Rusts,”
Top return reasons
Common questions
- Is broom profitable to sell on Amazon United Arab Emirates?
- The niche generates $525K/yr across 33 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.2%. Flapen's verdict: Worth a look (63/100).
- How competitive is the broom niche?
- 17 brands and 65 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in broom?
- Top complaints mined from reviews: الحجم الكلي, الالتصاق, سهولة الاستخدام. The return rate is 1.6%.
- When does demand for broom peak?
- Demand peaks in Nov; the busiest month runs 1.4× the quietest.
- What does it cost to enter the broom niche?
- Listings span $9.50–$90.05; the average listing price is $29.11 (sweet spot $15–$100). The average incumbent carries 2,642 reviews — the moat a new listing must climb.