lighter
Worth a lookShows a sweet-spot price point ($39.84 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$39.84avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great54%top-5 brand share — no brand owns this niche
Returns
Great1.9%return rate — above 5% kills the launch gate
Competition
Great40%top-5 click share — an open shelf
Review moat
Good600.4avg incumbent reviews — the moat a new listing must climb
Market size
Good$494K$494K/yr · 328K searches
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Price range
Okay$2.47–$192.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-14.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Arab Emirates niche tracking, lighter is a $494K/yr Amazon United Arab Emirates market (328K searches/yr). The top 5 brands hold 54% of demand. Verdict: Worth a look — 63/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
lighter market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $598K–$797K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #70
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 47%
- Out of stock
- 2.2%
- Avg brand age
- 48 months
- Avg seller age
- 62 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
28 falling
Sellers
97
Top-5 brand share
54%
Top 20: 95%
Top-5 click share
40%
Top 20: 72%
Open market
40%
- GENZY13%
- ALSAQER13%
- Generic11%
- BIC9%
- TAFAN8%
- SKY-TOUCH5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top lighter search terms
- lighter165K/yr
- torch lighter21K/yr
- gas lighter19K/yr
- lighter gas20K/yr
- ولاعة17K/yr
- ولاعة فحم16K/yr
- bic lighter11K/yr
- blow torch8K/yr
- butane torch8K/yr
- lighters7K/yr
Top lighter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Alsaqer Refillable Kitchen Gas Lighter Long Nozzle Flame Lighter for Gas Stove BBQ Candle Grill & Fireplace Safe Ignition with Lock Switch Ergonomic Grip (Butane Gas Not Included)
ALSAQER$9.583.9★76 rev
TAFAN Culinary Blow Torch Adjustable Flame Chef Cooking Torch Lighter (Max 2500F) Refillable Butane Torch with Safety Lock for Cooking BBQ Baking Soldering & More (Assorted Color)
TAFAN$30.763.8★107 rev
GENZY Utility Lighter 4-Pack Multi-Purpose Wind Resistant Stainless Steel Durable Refillable Gas Lighter Perfect for Kitchen BBQ Candle Fireplace Grill Bakhoor Charcoal
GENZY$22.924.2★115 rev
Electric Arc Lighter Plasma Lighter Flameless Windproof USB Rechargeable for BBQ Gas Stove Candle Fireworks Assorted Colors
Generic$12.744.2★1,245 rev
Bic Mini Lighter Assorted 1pcs
BIC$2.474.3★27 rev
Newest
by launch date
GENZY Utility Lighter 3 Pack Multi-Purpose Wind Resistant Stainless Steel Durable Refillable Gas Lighter Perfect for Kitchen BBQ Candle Fireplace Grill Bakhoor Charcoal (3)
GENZY$18.10115 rev
BI.C Maxi Pocket Lighter Fashion Assorted Colors pack of (10)
Generic$63.832 rev
PASSAGE Jet Torch Lighter Windproof Adjustable Flame with Safety Lock for Oud & BBQ
PASSAGE$78.9725 rev
GENZY Utility Lighter 4-Pack Multi-Purpose Wind Resistant Stainless Steel Durable Refillable Gas Lighter Perfect for Kitchen BBQ Candle Fireplace Grill Bakhoor Charcoal
GENZY$22.92115 rev
PASSAGE Black Mini Torch Lighter Refillable Windproof Compact Design for Incense & Charcoal (Shipped Empty)
PASSAGE$58.7221 rev
Trending
90-day click momentum
CigiLite Vintage Trench Kerosene Lighter Refillable Metal Wick Lighter Retro Nunchucks Style Design Portable Windproof Flame for Smokers Kitchen Use & Outdoor Gifts
Accessomart$54.190.0★
HONEST Torch Lighter Butane Lighter Windproof Lighter Mens Gifts for Candle Camping Family Use (Silver)
HONEST$49.014.0★
BI.C Maxi Pocket Lighter Fashion Assorted Colors pack of (10)
Generic$63.835.0★
Bic J6 Maxi Lighter
BIC$3.624.5★
SKY-TOUCH Arc Lighter Flameless Electronic Lighter With Led Battery Indicator Rechargeable Usb Lighter Wind & Weatherproof Lighter For Kitchen Barbecue Candles Fireworks Gas Stove Black
SKY-TOUCH$12.144.2★
What buyers say about lighter
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Good value for money”
“Easy to use”
“Great lighter”
“Works well”
“1. on time and right item”
“Best quality and the charge stays for very long”
“Well done, as described”
What buyers complain about
“Bad quality”
“Does not last”
“Barely worked”
“Impossible to charge”
“Larger than expected”
“Item doesn't function properly”
“Does not work can not refill cz gas leaks”
“It has been used before me”
“Lighter not worth”
“Battery is off a very bad quality”
Top return reasons
Common questions
- Is lighter profitable to sell on Amazon United Arab Emirates?
- The niche generates $494K/yr across 55 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -14.9%. Flapen's verdict: Worth a look (63/100).
- How competitive is the lighter niche?
- 28 brands and 97 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in lighter?
- Top complaints mined from reviews: الجودة الشاملة, متانة, الوظيفة - بشكل عام. The return rate is 1.9%.
- When does demand for lighter peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the lighter niche?
- Listings span $2.47–$192.62; the average listing price is $39.84 (sweet spot $15–$100). The average incumbent carries 600 reviews — the moat a new listing must climb.