Wax
MaybeReturns run at only 0.6% of orders. But the top 5 brands take 83% of clicks, so Wax is a Maybe.
- Flapen Score
- 63 / 100Top 10% of 371 Health niches · +12 vs the category median of 5163
- Market size
- $377K/yr210K searches / yr
- 90-day growth
- +11.2%search demand this quarter
- Competition
- 47%top-5 click share · 16 brands · 103 sellers
Flapen Score
Wax against its category
The dotted line is the Health average. Past it, Wax is stronger. Inside it, weaker.
Market
The Wax market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Wax 210K times last year and spent an estimated $377K. The top 5 brands take 83% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
4.9% of searches ended in a purchase last week.
Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $377K a year.
- Searches, last 12 months
- 210K
- Growth, 90 days vs prior 90
- +11.2%
- Conversion, latest week
- 4.9%
- Market size, estimated
- $377Ka year
- Peak month
- May2.4× the quietest month
- Top search term
- wax78K searches a year
02 · Price
A sale here is worth $36.63.
Listings sell for $36.63 on average, from $8.97 to $99.39. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $36.63 that is $9K to $18K a year per listing.
- Average price
- $36.63inside the $15 to $100 sweet spot
- Price range
- $8.97–$99.39
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $9K–$18K
- Returns
- 0.6%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #17 within Shaving & Hair Removal. It carries 2,362 reviews at 4.05 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 94%
- Out of stock, average day
- 4.4%
- Average rank
- #17in Shaving & Hair Removal
- Average rating
- 4.05 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 2,362per listing
- Listings tracked
- 36
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Wax products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Veet Professional Hair Removal Easy-Gel Bikini & Underarms Wax Strips With Almond Oil For Sensitive Skin Perfect Finish Wipes With Argan Oil Up To 28 Days Of Smoothness 16 Wax Strips(Pack May Vary)
- Price
- $19.01
- Rating
- 4.0/5
- Reviews
- 599
- Age
- 7y ago

Veet - Full Body Waxing Kit for Normal Skin 20 Strips
- Price
- $19.31
- Rating
- 4.0/5
- Reviews
- 19,351
- Age
- 8y ago

Veet Professional Hair Removal Easy-Gel Legs & Body Wax Strips with Shea Butter for Normal Skin 40 Strips
- Price
- $33.13
- Rating
- 4.4/5
- Reviews
- 139
- Age
- 7y ago

Rica Cosmetics HONEY LIPOSOLUBLE WAX 100ML
- Price
- $11.12
- Rating
- 4.0/5
- Reviews
- 17
- Age
- 3y ago

EZUK Hair Removal Depilatory Paper Professional Non-Woven Epilator Wax Strip (100 Pieces/Pack)
- Price
- $8.97
- Rating
- 4.4/5
- Reviews
- 90
- Age
- 1y ago
Trending
90-day click momentum
Vinmall Brazilian Wax Wax Kit Wax Heater Waxing Kits (Blue DE100E)
- Price
- $54.88
- Rating
- 4.2/5
- Reviews
- 1,332
- Age
- 2y ago

Rica Cosmetics HONEY LIPOSOLUBLE WAX 100ML
- Price
- $11.12
- Rating
- 4.0/5
- Reviews
- 17
- Age
- 3y ago

Veet Full Body Waxing Kit for Sensitive Skin - 20 Strips (Pack of 3)
- Price
- $51.78
- Rating
- 4.2/5
- Reviews
- 581
- Age
- 7y ago

Veet Professional Hair Removal Easy-Gel Legs & Body Wax Strips with Almond Oil for Sensitive Skin 40 Strips
- Price
- $40.43
- Rating
- 3.8/5
- Reviews
- 110
- Age
- 7y ago

Veet Professional Hair Removal Easy-Gel Legs & Body Wax Strips with Shea Butter for Normal Skin 20 Strips
- Price
- $27.16
- Rating
- 4.1/5
- Reviews
- 355
- Age
- 7y ago
Newest
by launch date
EZUK Hair Removal Depilatory Paper Professional Non-Woven Epilator Wax Strip (100 Pieces/Pack)
- Price
- $8.97
- Rating
- 4.4/5
- Reviews
- 90
- Age
- 1y ago

Easy Sweet Cold wax 100% natural Hair Removal 200g pack Shea butter and Vanilla Extract
- Price
- $10.59
- Rating
- 3.6/5
- Reviews
- 72
- Age
- 2y ago

Vinmall Brazilian Wax Wax Kit Wax Heater Waxing Kits (Blue DE100E)
- Price
- $54.88
- Rating
- 4.2/5
- Reviews
- 1,332
- Age
- 2y ago

Rica Cosmetics HONEY LIPOSOLUBLE WAX 100ML
- Price
- $11.12
- Rating
- 4.0/5
- Reviews
- 17
- Age
- 3y ago

Beauty7 Eyebrow Wax Strips 24 Pre-Cut Papers in 2 Shapes + 4 Oil Wipes
- Price
- $30.16
- Rating
- 3.5/5
- Reviews
- 59
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
103
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
47%
Top 20: 86%
Open market
14%
- Veet53%
- Rica11%
- Yovanpur9%
- EZUK6%
- LA Beauty4%
- Vinmall4%
- Open — no brand owns it (10 brands, 14%)
Demand
Wax search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun · busiest ÷ quietest = 2.4×
Search terms
Top Wax search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wax78K/yr
- wax strips39K/yr
- veet wax strips20K/yr
- شمع ازالة الشعر14K/yr
- rica wax14K/yr
- واكس10K/yr
- wax strips for women18K/yr
- waxing strips7K/yr
- hair removal wax5K/yr
- rica brazilian wax4K/yr
Reviews and returns
What reviews say buyers love and hate about Wax
We read the reviews and the return reasons for every product selling here.
“Average quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wax questions
Answered from the same tracked data.









