Water Flosser
MaybeShoppers spend $3.1M a year here. But the average product has 18,032 reviews to catch up to, so Water Flosser is a Maybe.
- Flapen Score
- 56 / 100Top 27% of 371 Health niches · +5 vs the category median of 5156
- Market size
- $3.1M/yr534K searches / yr
- 90-day growth
- +13.3%search demand this quarter
- Competition
- 60%top-5 click share · 9 brands · 62 sellers
Flapen Score
Water Flosser against its category
The dotted line is the Health average. Past it, Water Flosser is stronger. Inside it, weaker.
Market
The Water Flosser market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Water Flosser 534K times last year and spent an estimated $3.1M. The top 5 brands take 88% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
4.0% of searches ended in a purchase last week.
Shoppers searched for this 534K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.1M a year.
- Searches, last 12 months
- 534K
- Growth, 90 days vs prior 90
- +13.3%
- Conversion, latest week
- 4.0%
- Market size, estimated
- $3.1Ma year
- Peak month
- November1.2× the quietest month
- Top search term
- water flosser229K searches a year
02 · Price
A sale here is worth $142.66.
Listings sell for $142.66 on average, from $25.69 to $411.48. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $142.66 that is $107K to $143K a year per listing.
- Average price
- $142.66above the $15 to $100 sweet spot
- Price range
- $25.69–$411.48
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $107K–$143K
- Returns
- 1.9%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #7 within Dental Care. It carries 18,032 reviews at 4.16 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 3.4%
- Average rank
- #7in Dental Care
- Average rating
- 4.16 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 18,032per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 5 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Water Flosser products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
COSLUS Professional C20 Water Flosser For Teeth Braces Gums Care Cordless Oral Irrigator Deep Cleaning Rechargeable Waterproof BPA-Free Portable Home and Travel White
- Price
- $75.17
- Rating
- 4.3/5
- Reviews
- 40,149
- Age
- 1y ago
COSLUS C30 Water Flosser for Teeth Braces Gums Care - Portable Oral Irrigator with 3 Modes & 8 DIY Levels for Multiple Users Cordless for Travel 300ML BPA-Free Home Use White
- Price
- $70.06
- Rating
- 4.2/5
- Reviews
- 14,611
- Age
- 1y ago
COSLUS Professional C20 Water Flosser For Teeth Braces Gums Care Cordless Oral Irrigator Deep Cleaning Rechargeable Waterproof BPA-Free Portable Home and Travel Black
- Price
- $89.48
- Rating
- 4.3/5
- Reviews
- 40,149
- Age
- 8mo ago
H2ofloss Water Flosser Professional Cordless Dental Oral Irrigator - Portable and Rechargeable IPX7 Waterproof Water Flossing for Teeth Cleaning 300ml Reservoir Home and Travel (HF-6)
- Price
- $76.70
- Rating
- 3.9/5
- Reviews
- 29,095
- Age
- 7y ago
Waterpik Cordless Pulse Rechargeable Portable Water Flosser for Teeth Gums Braces Care and Travel with 2 Flossing Tips Waterproof ADA Accepted WF-20 Blue Packaging May Vary
- Price
- $239.55
- Rating
- 4.3/5
- Reviews
- 13,542
- Age
- 1y ago
Trending
90-day click momentum
COSLUS C51 Portable Water Flosser for Teeth: 3 Modes & 6 Pressure Settings with Jet Mode Orthodontic Braces & Sensitive Gums Care for Multiple Users Compact Travel Design 300ML Pale pink
- Price
- $91.94
- Rating
- 4.6/5
- Reviews
- 418
- Age
- 3mo ago
COSLUS E40 Water Flosser for Teeth Braces Gums Care - Advanced 10 Pressure Settings for Multiple Users 300ML BPA-Free IPX7 Waterproof Rechargeable Portable for Home & Travel Dark Black
- Price
- $111.94
- Rating
- 4.4/5
- Reviews
- 4,822
- Age
- 3mo ago
Upgraded Oral Irrigator Water Flosser | Dental Water Flosser for Teeth Braces Gum Care & Deep Cleaning 335ml IPX7 Waterproof & BPA-Free | Cordless Water Jet Teeth Cleaner with 3 Modes & 4 Nozzle
- Price
- $46.69
- Rating
- 3.7/5
- Reviews
- 16
- Age
- 5mo ago
Shinypik Electric Water Flosser Pick - 320ML Larger Tank 4 Modes Cordless Portable Oral Irrigator IPX7 Waterproof Dental Flosser Professional Water Teeth Cleaner Picks for Home Travel (White)
- Price
- $60.18
- Rating
- 3.9/5
- Reviews
- 101
- Age
- 1y ago
BeetleCare Water Flosser BeetleCare Cordless Dental Oral Irrigator With 4 Nozzle Tips and 3 Different Water Pressure Modes (Assorted Colors)
- Price
- $25.69
- Rating
- 3.1/5
- Reviews
- 212
- Age
- 4y ago
Newest
by launch dateCOSLUS E40 Water Flosser for Teeth Braces Gums Care - Advanced 10 Pressure Settings for Multiple Users 300ML BPA-Free IPX7 Waterproof Rechargeable Portable for Home & Travel Dark Black
- Price
- $111.94
- Rating
- 4.4/5
- Reviews
- 4,822
- Age
- 3mo ago
COSLUS C51 Portable Water Flosser for Teeth: 3 Modes & 6 Pressure Settings with Jet Mode Orthodontic Braces & Sensitive Gums Care for Multiple Users Compact Travel Design 300ML Pale pink
- Price
- $91.94
- Rating
- 4.6/5
- Reviews
- 418
- Age
- 3mo ago
Upgraded Oral Irrigator Water Flosser | Dental Water Flosser for Teeth Braces Gum Care & Deep Cleaning 335ml IPX7 Waterproof & BPA-Free | Cordless Water Jet Teeth Cleaner with 3 Modes & 4 Nozzle
- Price
- $46.69
- Rating
- 3.7/5
- Reviews
- 16
- Age
- 5mo ago
Bezvoi Water Flosser Cordless Travel Mini Oral Irrigator with Telescopic Water Tank 5 Modes 6 Jet Tips IPX7 Waterproof Electric Portable Water Teeth Cleaner Picks for Braces Bridges Care (White)
- Price
- $86.81
- Rating
- 4.4/5
- Reviews
- 366
- Age
- 8mo ago
COSLUS Professional C20 Water Flosser For Teeth Braces Gums Care Cordless Oral Irrigator Deep Cleaning Rechargeable Waterproof BPA-Free Portable Home and Travel Black
- Price
- $89.48
- Rating
- 4.3/5
- Reviews
- 40,149
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
62
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
8%
- COSLUS53%
- Waterpik16%
- H2ofloss9%
- BeetleCare5%
- Hamidmeer5%
- Xiaomi4%
- Open — no brand owns it (3 brands, 8%)
Demand
Water Flosser search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Water Flosser search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- water flosser229K/yr
- water flosser for teeth79K/yr
- waterpik33K/yr
- water floss28K/yr
- waterpik water flosser23K/yr
- خيط مائي للأسنان26K/yr
- dental water flosser12K/yr
- flosser12K/yr
- جهاز تنظيف الاسنان بالماء8K/yr
- oral irrigator6K/yr
Reviews and returns
What reviews say buyers love and hate about Water Flosser
We read the reviews and the return reasons for every product selling here.
“2 months and stopped working”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Water Flosser questions
Answered from the same tracked data.