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Vitamin K2

Maybe

Returns run at only 0.2% of orders. But the products selling today already average 4.6★, so Vitamin K2 is a Maybe.

Flapen Score
51
51 / 100
Ranks 169 of 371 Health niches · on the category median
Market size
$403K/yr52K searches / yr
90-day growth
+0.8%search demand this quarter
Competition
56%top-5 click share · 13 brands · 42 sellers

Flapen Score

Vitamin K2 against its category

The dotted line is the Health average. Past it, Vitamin K2 is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vitamin K2 market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Vitamin K2 52K times last year and spent an estimated $403K. The top 5 brands take 81% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

8.6% of searches ended in a purchase last week.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $403K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
+0.8%
Conversion, latest week
8.6%
Market size, estimated
$403Ka year
Peak month
November1.4× the quietest month
Top search term
vitamin k218K searches a year

02 · Price

A sale here is worth $90.15.

Listings sell for $90.15 on average, from $23.56 to $322.26. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $90.15 that is $23K to $45K a year per listing.

Average price
$90.15inside the $15 to $100 sweet spot
Price range
$23.56–$322.26
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$23K–$45K
Returns
0.2%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #95 within Diet & Nutrition. It carries 4,684 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
96%
Out of stock, average day
0.4%
Average rank
#95in Diet & Nutrition
Average rating
4.60 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
4,684per listing
Listings tracked
24

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Vitamin K2 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

$0$20K$40K$60K$81K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

42

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

56%

Top 20: 98%

Open market

15%

  • NOW35%
  • Healthy Origins17%
  • Carbamide Forte11%
  • Nutricost11%
  • Sports Research7%
  • WeightWorld4%
  • Open — no brand owns it (7 brands, 15%)

Demand

Vitamin K2 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Vitamin K2 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vitamin k218K/yr
  • k2 vitamin14K/yr
  • vitamin k2 mk77K/yr
  • vitamin k5K/yr

Reviews and returns

What reviews say buyers love and hate about Vitamin K2

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “الجودة الشاملة”
33%of negative reviews mention “فيتامين”
0.2%of orders come back
“for supplements thats very dangerous”
A buyer, on “فيتامين”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Vitamin K2 questions

Answered from the same tracked data.