Vitamin K2
Vitamin K2 shows low returns (0.2%), but strong incumbent ratings (4.6★) keeps it on the watch list.
Flapen Score
Ranks 169 of 371 Health niches · on the category median
Is Vitamin K2 profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Vitamin K2 is a $403K/yr Amazon United Arab Emirates market (52K searches/yr). The top 5 brands hold 81% of demand. Verdict: Worth a look — 51/100.
Vitamin K2: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +0.8% over the last 90 days and 8.6% of searches end in a purchase.
$403K
revenue / yr
Who owns the niche?
The top 5 brands hold 81% of demand, so 19% of the market is open.
19%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 24 products
Top Vitamin K2 products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Now Foods Vitamin K-2 100 mcg (MK-4) | Bioavailable Vitamin K2 for Bone Strength & Calcium Metabolism & Cardiovascular & Arterial Health & Healthy Blood Coagulation | 100 Veg Capsules
- Price
- $48.41
- Rating
- 4.6/5
- Reviews
- 10,936
- Age
- 13y ago
Healthy Origins Vitamin K2 100 mcg (MK-7 Non-GMO Gluten Free Cardiovascaular Support Bone Support) 60 Veggie Gels
- Price
- $47.68
- Rating
- 4.6/5
- Reviews
- 2,267
- Age
- 10y ago
Now Foods Vitamin K-2 100 mcg (MK-7) | Bioavailable MenaQ7 Vitamin K2 for Bone Strength & Calcium Metabolism & Cardiovascular & Arterial Health & Healthy Coagulation | 60 Veg Capsules
- Price
- $44.17
- Rating
- 4.5/5
- Reviews
- 4,922
- Age
- 13y ago
Carbamide Forte Vitamin D3 K2 | Vitamin K2 MK7 Supplement for Bone & Heart Health | Vitamin d for women & men | vitamin k2 and d3 supplements -120 Veg Tablets
- Price
- $23.56
- Rating
- 4.3/5
- Reviews
- 14,153
- Age
- 4y ago
Vitamin K2 (MK7) with Organic Coconut Oil Supports Calcium Absorption and Heart Health (100mcg 60 Vegetarian Capsules)
- Price
- $96.32
- Rating
- 4.7/5
- Reviews
- 12,783
- Age
- 12y ago
Trending
90-day click momentum
WeightWorld Vitamin K2 MK7 200mcg - Vitamin K2 (as Menaquinone-7 MK-7) - Supports Normal Bone Health & Blood Clotting - for Adults - Unflavoured - Non-GMO & GMP - Gluten-Free - 200 mcg - 365 Tablets
- Price
- $86.49
- Rating
- 4.6/5
- Reviews
- 3,399
- Age
- 1y ago
Superior Source Vitamin K2 MK-7 (Menaquinone-7) 100 mcg - Bone Strength & Health Support Supplement - Helps in Healthy Heart Function - Bariatric-Friendly - 60 Sublingual Dissolving Tablets
- Price
- $58.09
- Rating
- 4.7/5
- Reviews
- 809
- Age
- 12y ago
WeightWorld Vitamin D3 & K2 - Cholecalciferol & MK7 Supplement - Supports Normal Bones Immune & Blood Clotting Health - for Adults - Vegan & Gluten-Free - 2 000 IU D3 & 200mcg K2-365 Tablets
- Price
- $92.09
- Rating
- 4.6/5
- Reviews
- 7,264
- Age
- 5y ago
Healthy Origins Vitamin K2 100 mcg (MK-7 Non-GMO Gluten Free Cardiovascaular Support Bone Support) 180 Veggie Gels
- Price
- $115.56
- Rating
- 4.6/5
- Reviews
- 2,267
- Age
- 10y ago
Doctors Best Doctors Best Vitamin K2 60 Vegetable Capsules
- Price
- $53.23
- Rating
- 5.0/5
- Reviews
- 13
- Age
- 13y ago
Newest
by launch dateWeightWorld Vitamin K2 MK7 200mcg - Vitamin K2 (as Menaquinone-7 MK-7) - Supports Normal Bone Health & Blood Clotting - for Adults - Unflavoured - Non-GMO & GMP - Gluten-Free - 200 mcg - 365 Tablets
- Price
- $86.49
- Rating
- 4.6/5
- Reviews
- 3,399
- Age
- 1y ago
Ambrosial Vitamin D3 & K2 Tablets 4000IU Vitamin D3 + 100µg Vitamin K2 MK-7 for Healthy Bones Muscles and to Support The Immune System - 120 Tablets
- Price
- $47.93
- Rating
- 4.2/5
- Reviews
- 422
- Age
- 1y ago
Carbamide Forte Vitamin D3 4000IU + K2 100µg (MK7) | 1 Tablet-A-Day | 4 Month Supply | High Strength Vitamin D3 K2 Supplement for Bone & Heart Health|120 Tablets
- Price
- $37.22
- Rating
- 4.3/5
- Reviews
- 14,153
- Age
- 1y ago
Organic Earth Plant Based VITAMIN D3+K2 I Supports Healthy Immune System | Crafted With Synergistic Blend of D3 From Lichen & K2 from Natto | Vegan Gluten Free Clean Nutrition I 60 Capsules
- Price
- $100.06
- Rating
- 4.7/5
- Reviews
- 27
- Age
- 2y ago
Nutricost Vitamin K2 MK-7 100 mcg 240 Softgels - Gluten Free and Non-GMO MK7
- Price
- $75.15
- Rating
- 4.7/5
- Reviews
- 6,032
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 rising
Sellers
42
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
56%
Top 20: 98%
Open market
15%
- NOW35%
- Healthy Origins17%
- Carbamide Forte11%
- Nutricost11%
- Sports Research7%
- WeightWorld4%
- Open — no brand owns it (7 brands, 15%)
Vitamin K2 demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Vitamin K2 search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- vitamin k218K/yr
- k2 vitamin14K/yr
- vitamin k2 mk77K/yr
- vitamin k5K/yr
What reviews say buyers love and hate about Vitamin K2
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Good quality”
“Good Vitamins”
“It is easy to take”
“Best price”
“It feels gentle”
What buyers complain about
100% of reviews“for supplements thats very dangerous”
“promoted as Dubai municipality registered which is not mentioned in the original package”
“Item sold and promoted as Dubai municipality registered which is not mentioned in the original package and it looks so suspicious with fake certified stamps”
“toxic smell of cheap plastic coming from both the shipping material”
“clearly lacks any quality control”
Common Vitamin K2 questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
