Vitamin K2
MaybeReturns run at only 0.2% of orders. But the products selling today already average 4.6★, so Vitamin K2 is a Maybe.
- Flapen Score
- 51 / 100Ranks 169 of 371 Health niches · on the category median51
- Market size
- $403K/yr52K searches / yr
- 90-day growth
- +0.8%search demand this quarter
- Competition
- 56%top-5 click share · 13 brands · 42 sellers
Flapen Score
Vitamin K2 against its category
The dotted line is the Health average. Past it, Vitamin K2 is stronger. Inside it, weaker.
Market
The Vitamin K2 market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Vitamin K2 52K times last year and spent an estimated $403K. The top 5 brands take 81% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
8.6% of searches ended in a purchase last week.
Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $403K a year.
- Searches, last 12 months
- 52K
- Growth, 90 days vs prior 90
- +0.8%
- Conversion, latest week
- 8.6%
- Market size, estimated
- $403Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- vitamin k218K searches a year
02 · Price
A sale here is worth $90.15.
Listings sell for $90.15 on average, from $23.56 to $322.26. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $90.15 that is $23K to $45K a year per listing.
- Average price
- $90.15inside the $15 to $100 sweet spot
- Price range
- $23.56–$322.26
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $23K–$45K
- Returns
- 0.2%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #95 within Diet & Nutrition. It carries 4,684 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 96%
- Out of stock, average day
- 0.4%
- Average rank
- #95in Diet & Nutrition
- Average rating
- 4.60 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 4,684per listing
- Listings tracked
- 24
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Vitamin K2 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Now Foods Vitamin K-2 100 mcg (MK-4) | Bioavailable Vitamin K2 for Bone Strength & Calcium Metabolism & Cardiovascular & Arterial Health & Healthy Blood Coagulation | 100 Veg Capsules
- Price
- $48.41
- Rating
- 4.6/5
- Reviews
- 10,936
- Age
- 13y ago

Healthy Origins Vitamin K2 100 mcg (MK-7 Non-GMO Gluten Free Cardiovascaular Support Bone Support) 60 Veggie Gels
- Price
- $47.68
- Rating
- 4.6/5
- Reviews
- 2,267
- Age
- 10y ago

Now Foods Vitamin K-2 100 mcg (MK-7) | Bioavailable MenaQ7 Vitamin K2 for Bone Strength & Calcium Metabolism & Cardiovascular & Arterial Health & Healthy Coagulation | 60 Veg Capsules
- Price
- $44.17
- Rating
- 4.5/5
- Reviews
- 4,922
- Age
- 13y ago

Carbamide Forte Vitamin D3 K2 | Vitamin K2 MK7 Supplement for Bone & Heart Health | Vitamin d for women & men | vitamin k2 and d3 supplements -120 Veg Tablets
- Price
- $23.56
- Rating
- 4.3/5
- Reviews
- 14,153
- Age
- 4y ago

Vitamin K2 (MK7) with Organic Coconut Oil Supports Calcium Absorption and Heart Health (100mcg 60 Vegetarian Capsules)
- Price
- $96.32
- Rating
- 4.7/5
- Reviews
- 12,783
- Age
- 12y ago
Trending
90-day click momentum
WeightWorld Vitamin K2 MK7 200mcg - Vitamin K2 (as Menaquinone-7 MK-7) - Supports Normal Bone Health & Blood Clotting - for Adults - Unflavoured - Non-GMO & GMP - Gluten-Free - 200 mcg - 365 Tablets
- Price
- $86.49
- Rating
- 4.6/5
- Reviews
- 3,399
- Age
- 1y ago

Superior Source Vitamin K2 MK-7 (Menaquinone-7) 100 mcg - Bone Strength & Health Support Supplement - Helps in Healthy Heart Function - Bariatric-Friendly - 60 Sublingual Dissolving Tablets
- Price
- $58.09
- Rating
- 4.7/5
- Reviews
- 809
- Age
- 12y ago

WeightWorld Vitamin D3 & K2 - Cholecalciferol & MK7 Supplement - Supports Normal Bones Immune & Blood Clotting Health - for Adults - Vegan & Gluten-Free - 2 000 IU D3 & 200mcg K2-365 Tablets
- Price
- $92.09
- Rating
- 4.6/5
- Reviews
- 7,264
- Age
- 5y ago

Healthy Origins Vitamin K2 100 mcg (MK-7 Non-GMO Gluten Free Cardiovascaular Support Bone Support) 180 Veggie Gels
- Price
- $115.56
- Rating
- 4.6/5
- Reviews
- 2,267
- Age
- 10y ago

Doctors Best Doctors Best Vitamin K2 60 Vegetable Capsules
- Price
- $53.23
- Rating
- 5.0/5
- Reviews
- 13
- Age
- 13y ago
Newest
by launch date
WeightWorld Vitamin K2 MK7 200mcg - Vitamin K2 (as Menaquinone-7 MK-7) - Supports Normal Bone Health & Blood Clotting - for Adults - Unflavoured - Non-GMO & GMP - Gluten-Free - 200 mcg - 365 Tablets
- Price
- $86.49
- Rating
- 4.6/5
- Reviews
- 3,399
- Age
- 1y ago

Ambrosial Vitamin D3 & K2 Tablets 4000IU Vitamin D3 + 100µg Vitamin K2 MK-7 for Healthy Bones Muscles and to Support The Immune System - 120 Tablets
- Price
- $47.93
- Rating
- 4.2/5
- Reviews
- 422
- Age
- 1y ago

Carbamide Forte Vitamin D3 4000IU + K2 100µg (MK7) | 1 Tablet-A-Day | 4 Month Supply | High Strength Vitamin D3 K2 Supplement for Bone & Heart Health|120 Tablets
- Price
- $37.22
- Rating
- 4.3/5
- Reviews
- 14,153
- Age
- 1y ago

Organic Earth Plant Based VITAMIN D3+K2 I Supports Healthy Immune System | Crafted With Synergistic Blend of D3 From Lichen & K2 from Natto | Vegan Gluten Free Clean Nutrition I 60 Capsules
- Price
- $100.06
- Rating
- 4.7/5
- Reviews
- 27
- Age
- 2y ago

Nutricost Vitamin K2 MK-7 100 mcg 240 Softgels - Gluten Free and Non-GMO MK7
- Price
- $75.15
- Rating
- 4.7/5
- Reviews
- 6,032
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
42
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
56%
Top 20: 98%
Open market
15%
- NOW35%
- Healthy Origins17%
- Carbamide Forte11%
- Nutricost11%
- Sports Research7%
- WeightWorld4%
- Open — no brand owns it (7 brands, 15%)
Demand
Vitamin K2 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Vitamin K2 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vitamin k218K/yr
- k2 vitamin14K/yr
- vitamin k2 mk77K/yr
- vitamin k5K/yr
Reviews and returns
What reviews say buyers love and hate about Vitamin K2
We read the reviews and the return reasons for every product selling here.
“for supplements thats very dangerous”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vitamin K2 questions
Answered from the same tracked data.









