vitamin k2
Worth a lookShows low returns (0.2%), but strong incumbent ratings (4.6★) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$90.15avg listing price — sweet spot $15–$100
Market size
Good$403K$403K/yr · 52K searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Okay+0.8%90-day search growth — must beat 0% to launch
Price range
Okay$23.56–$322.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,683.79avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Arab Emirates niche tracking, vitamin k2 is a $403K/yr Amazon United Arab Emirates market (52K searches/yr). The top 5 brands hold 81% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
vitamin k2 market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $361K–$451K
- units × avg price
- Conversion rate
- 8.6%
- Avg BSR
- #95
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 79%
- Out of stock
- 0.4%
- Avg brand age
- 79 months
- Avg seller age
- 74 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
42
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
56%
Top 20: 98%
Open market
15%
- NOW35%
- Healthy Origins17%
- Carbamide Forte11%
- Nutricost11%
- Sports Research7%
- WeightWorld4%
- Open — no brand owns it (7 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top vitamin k2 search terms
- vitamin k218K/yr
- k2 vitamin14K/yr
- vitamin k2 mk77K/yr
- vitamin k5K/yr
Top vitamin k2 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Now Foods Vitamin K-2 100 mcg (MK-4) | Bioavailable Vitamin K2 for Bone Strength & Calcium Metabolism & Cardiovascular & Arterial Health & Healthy Blood Coagulation | 100 Veg Capsules
NOW$48.414.6★10,936 rev
Healthy Origins Vitamin K2 100 mcg (MK-7 Non-GMO Gluten Free Cardiovascaular Support Bone Support) 60 Veggie Gels
Healthy Origins$47.684.6★2,267 rev
Now Foods Vitamin K-2 100 mcg (MK-7) | Bioavailable MenaQ7 Vitamin K2 for Bone Strength & Calcium Metabolism & Cardiovascular & Arterial Health & Healthy Coagulation | 60 Veg Capsules
NOW$44.174.5★4,922 rev
Carbamide Forte Vitamin D3 K2 | Vitamin K2 MK7 Supplement for Bone & Heart Health | Vitamin d for women & men | vitamin k2 and d3 supplements -120 Veg Tablets
Carbamide Forte$23.564.3★14,153 rev
Vitamin K2 (MK7) with Organic Coconut Oil Supports Calcium Absorption and Heart Health (100mcg 60 Vegetarian Capsules)
Sports Research$96.324.7★12,783 rev
Newest
by launch date
WeightWorld Vitamin K2 MK7 200mcg - Vitamin K2 (as Menaquinone-7 MK-7) - Supports Normal Bone Health & Blood Clotting - for Adults - Unflavoured - Non-GMO & GMP - Gluten-Free - 200 mcg - 365 Tablets
WeightWorld$86.493,399 rev
Ambrosial Vitamin D3 & K2 Tablets 4000IU Vitamin D3 + 100µg Vitamin K2 MK-7 for Healthy Bones Muscles and to Support The Immune System - 120 Tablets
AMBROSIAL$47.93422 rev
Carbamide Forte Vitamin D3 4000IU + K2 100µg (MK7) | 1 Tablet-A-Day | 4 Month Supply | High Strength Vitamin D3 K2 Supplement for Bone & Heart Health|120 Tablets
Carbamide Forte$37.2214,153 rev
Organic Earth Plant Based VITAMIN D3+K2 I Supports Healthy Immune System | Crafted With Synergistic Blend of D3 From Lichen & K2 from Natto | Vegan Gluten Free Clean Nutrition I 60 Capsules
Organic Earth$100.0627 rev
Nutricost Vitamin K2 MK-7 100 mcg 240 Softgels - Gluten Free and Non-GMO MK7
Nutricost$75.156,032 rev
Trending
90-day click momentumWeightWorld Vitamin K2 MK7 200mcg - Vitamin K2 (as Menaquinone-7 MK-7) - Supports Normal Bone Health & Blood Clotting - for Adults - Unflavoured - Non-GMO & GMP - Gluten-Free - 200 mcg - 365 Tablets
WeightWorld$86.494.6★
Superior Source Vitamin K2 MK-7 (Menaquinone-7) 100 mcg - Bone Strength & Health Support Supplement - Helps in Healthy Heart Function - Bariatric-Friendly - 60 Sublingual Dissolving Tablets
Superior Source$58.094.7★
WeightWorld Vitamin D3 & K2 - Cholecalciferol & MK7 Supplement - Supports Normal Bones Immune & Blood Clotting Health - for Adults - Vegan & Gluten-Free - 2 000 IU D3 & 200mcg K2-365 Tablets
WeightWorld$92.094.6★
Healthy Origins Vitamin K2 100 mcg (MK-7 Non-GMO Gluten Free Cardiovascaular Support Bone Support) 180 Veggie Gels
Healthy Origins$115.564.6★
Doctors Best Doctors Best Vitamin K2 60 Vegetable Capsules
Doctor's Best$53.235.0★
What buyers say about vitamin k2
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Good Vitamins”
“It is easy to take”
“Best price”
“It feels gentle”
“It helps me sleep better”
“has a good combination for calcium”
“works well over time as part of a balanced lifestyle”
“Useful, overall wellness”
“my energy levels feel more balanced”
What buyers complain about
“for supplements thats very dangerous”
“promoted as Dubai municipality registered which is not mentioned in the original package”
“Item sold and promoted as Dubai municipality registered which is not mentioned in the original package and it looks so suspicious with fake certified stamps”
“toxic smell of cheap plastic coming from both the shipping material”
“clearly lacks any quality control”
Common questions
- Is vitamin k2 profitable to sell on Amazon United Arab Emirates?
- The niche generates $403K/yr across 24 tracked products. 90-day search growth is +0.8%. Flapen's verdict: Worth a look (51/100).
- How competitive is the vitamin k2 niche?
- 13 brands and 42 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in vitamin k2?
- Top complaints mined from reviews: فيتامين, المنتج المعلن عنه مقابل المنتج الفعلي, الشهادات. The return rate is 0.2%.
- When does demand for vitamin k2 peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the vitamin k2 niche?
- Listings span $23.56–$322.26; the average listing price is $90.15 (sweet spot $15–$100). The average incumbent carries 4,684 reviews — the moat a new listing must climb.