vitamin b12
Skip itA concentrated shelf (top 5 take 91% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great$54.19avg listing price — sweet spot $15–$100
Price range
Great$31.04–$117.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$774K$774K/yr · 274K searches
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,764.29avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad91%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Arab Emirates niche tracking, vitamin b12 is a $774K/yr Amazon United Arab Emirates market (274K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Feb–May–Nov. Verdict: Skip it — 47/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
vitamin b12 market data
- Units sold / yr
- 15K–20K
- avg 1,500–2,000/product
- Revenue / yr
- $813K–$1.1M
- units × avg price
- Conversion rate
- 5.2%
- Avg BSR
- #114
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 23.9%
- Avg brand age
- 72 months
- Avg seller age
- 89 days
Competition & brand share
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
15
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
4%
- Carbamide Forte67%
- Nature's Bounty9%
- THORNE6%
- Nutricost5%
- Diller4%
- aitnaturals4%
- Open — no brand owns it (1 brand, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.7% search growth over the last 90 days.Peak months: Feb, May, Nov · busiest ÷ quietest = 2.4×
Top vitamin b12 search terms
- vitamin b1248K/yr
- b complex41K/yr
- b1228K/yr
- b12 vitamin34K/yr
- vitamin b complex32K/yr
- b complex vitamins17K/yr
- vitamin b10K/yr
- neurobion10K/yr
- b12 methylcobalamin7K/yr
- vitamin b12 supplement7K/yr
Top vitamin b12 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Carbamide Forte Vitamin B Complex Tablets - 100% RDA for B Complex Vitamins with B12 B2 B3 B5 B6 B9 & B1 | Vit B-complex for women & men - 120 Vegetarian Tablets
Carbamide Forte$35.764.4★4,578 rev
Natures Bounty Vitamin B12 Supports Energy Metabolism and Nervous System Health 500mcg cherry flavour 100 Quick Dissolve Tablets
Nature's Bounty$42.904.8★1,287 rev
THORNE Basic B-Complex - Tissue-Ready Vitamin B Complex Supplement with Choline - Supports Cellular Energy Production Brain Health & Red Blood Cell Formation* - Gluten-Free - 60 Servings
THORNE$117.854.7★4,406 rev
Nutricost Vitamin B12 (Methylcobalamin) 2000mcg 240 Capsules - Vegetarian Caps Non-GMO Gluten Free B12 Supplement
Nutricost$85.554.7★8,847 rev
Neurobion B Complex Tablets 30s | Vitamin B1 B6 & B12 Supplement for Nerve Health & Energy Support
Diller$34.005.0★3 rev
Newest
by launch dateNatures Bounty Vitamin B12 Supports Energy Metabolism and Nervous System Health 500mcg cherry flavour 100 Quick Dissolve Tablets
Nature's Bounty$42.901,287 rev
Carbamide Forte Vitamin B Complex Tablets - 100% RDA for B Complex Vitamins with B12 B2 B3 B5 B6 B9 & B1 | Vit B-complex for women & men - 120 Vegetarian Tablets
Carbamide Forte$35.764,578 rev
Aitnaturals Vitamin B-100 (100 Capsules) | Enriched B complex (B1 B2 B3 B5 B6 B7 B9 & B12) for Energy Production Mood & vitality Immune support Healthy Hair Skin Nails & Cognitive function
aitnaturals$31.04122 rev
NBL Natural 1000 mcg Nervous System Health Vitamin B12 Supplement 100-Softgels
NBL NATURAL$32.19107 rev
Neurobion B Complex Tablets 30s | Vitamin B1 B6 & B12 Supplement for Nerve Health & Energy Support
Diller$34.003 rev
Trending
90-day click momentumNatures Bounty Vitamin B12 Supports Energy Metabolism and Nervous System Health 500mcg cherry flavour 100 Quick Dissolve Tablets
Nature's Bounty$42.904.8★
Neurobion B Complex Tablets 30s | Vitamin B1 B6 & B12 Supplement for Nerve Health & Energy Support
Diller$34.005.0★
THORNE Basic B-Complex - Tissue-Ready Vitamin B Complex Supplement with Choline - Supports Cellular Energy Production Brain Health & Red Blood Cell Formation* - Gluten-Free - 60 Servings
THORNE$117.854.7★
Carbamide Forte Vitamin B Complex Tablets - 100% RDA for B Complex Vitamins with B12 B2 B3 B5 B6 B9 & B1 | Vit B-complex for women & men - 120 Vegetarian Tablets
Carbamide Forte$35.764.4★
Nutricost Vitamin B12 (Methylcobalamin) 2000mcg 240 Capsules - Vegetarian Caps Non-GMO Gluten Free B12 Supplement
Nutricost$85.554.7★
What buyers say about vitamin b12
What buyers praise and complain about, mined from review topics.What buyers love
“I noticed improved energy levels”
“It helps me stay active”
“Overall, its a reliable and affordable supplement for everyday vitamin support”
“Best quality”
“Its easy to take”
“It works well with a consistent lifestyle”
“Great Value”
“my day feels more comfortable”
“overall body function I also liked that it supports healthy hair nails”
“One of the most amazing products from NBL natural”
What buyers complain about
“Taste gross”
“It has high concentration which affects you vessels and causes more headaches and unstoppable pain”
“The products are of poor quality, appearing unclean and unappealing”
“you will not find the ingredients that this has”
“I added this to my routine because I was feeling tired even after proper rest”
“much cheaper comparatively”
“Bad smell”
“my diet was not very consistent”
Common questions
- Is vitamin b12 profitable to sell on Amazon United Arab Emirates?
- The niche generates $774K/yr across 7 tracked products. 90-day search growth is +5.7%. Flapen's verdict: Skip it (47/100).
- How competitive is the vitamin b12 niche?
- 7 brands and 15 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in vitamin b12?
- Top complaints mined from reviews: الذوق العام, تعزيز التركيز, الجودة الشاملة. The return rate is 0.2%.
- When does demand for vitamin b12 peak?
- Demand peaks in Feb–May–Nov; the busiest month runs 2.4× the quietest.
- What does it cost to enter the vitamin b12 niche?
- Listings span $31.04–$117.85; the average listing price is $54.19 (sweet spot $15–$100). The average incumbent carries 2,764 reviews — the moat a new listing must climb.