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Vitamin B12

Fail

The top 5 products take 91% of clicks, so Vitamin B12 is a Fail.

Flapen Score
47
47 / 100
Ranks 242 of 371 Health niches · −4 vs the category median of 51
Market size
$774K/yr274K searches / yr
90-day growth
+5.7%search demand this quarter
Competition
91%top-5 click share · 7 brands · 15 sellers

Flapen Score

Vitamin B12 against its category

The dotted line is the Health average. Past it, Vitamin B12 is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vitamin B12 market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Vitamin B12 274K times last year and spent an estimated $774K. The top 5 brands take 91% of clicks. Demand peaks in Feb–May–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 274K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $774K a year.

Searches, last 12 months
274K
Growth, 90 days vs prior 90
+5.7%
Conversion, latest week
5.2%
Market size, estimated
$774Ka year
Peak month
May2.4× the quietest month
Top search term
vitamin b1248K searches a year

02 · Price

A sale here is worth $54.19.

Listings sell for $54.19 on average, from $31.04 to $117.85. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At $54.19 that is $81K to $108K a year per listing.

Average price
$54.19inside the $15 to $100 sweet spot
Price range
$31.04–$117.85
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
$81K–$108K
Returns
0.2%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.9% of listings are out of stock. The average listing ranks #114 within Diet & Nutrition. It carries 2,764 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
23.9%
Average rank
#114in Diet & Nutrition
Average rating
4.63 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
2,764per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Vitamin B12 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

$0$155K$310K$464K$619K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

15

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

4%

  • Carbamide Forte67%
  • Nature's Bounty9%
  • THORNE6%
  • Nutricost5%
  • Diller4%
  • aitnaturals4%
  • Open — no brand owns it (1 brand, 4%)

Demand

Vitamin B12 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, May, Nov · busiest ÷ quietest = 2.4×

Search terms

Top Vitamin B12 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vitamin b1248K/yr
  • b complex41K/yr
  • b1228K/yr
  • b12 vitamin34K/yr
  • vitamin b complex32K/yr
  • b complex vitamins17K/yr
  • vitamin b10K/yr
  • neurobion10K/yr
  • b12 methylcobalamin7K/yr
  • vitamin b12 supplement7K/yr

Reviews and returns

What reviews say buyers love and hate about Vitamin B12

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “مستوى الطاقة”
14%of negative reviews mention “الذوق العام”
0.2%of orders come back
“Taste gross”
A buyer, on “الذوق العام”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Vitamin B12 questions

Answered from the same tracked data.