Vitamin B12
a concentrated shelf (top 5 take 91% of clicks) — Vitamin B12 doesn't clear our bar today.
Flapen Score
Ranks 242 of 371 Health niches · −4 vs the category median of 51
Is Vitamin B12 profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Vitamin B12 is a $774K/yr Amazon United Arab Emirates market (274K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Feb–May–Nov. Verdict: Skip it — 47/100.
Vitamin B12: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +5.7% over the last 90 days and 5.2% of searches end in a purchase.
$774K
revenue / yr
Who owns the niche?
The top 5 brands hold 91% of demand, so 9% of the market is open.
9%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 7 products
Top Vitamin B12 products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Carbamide Forte Vitamin B Complex Tablets - 100% RDA for B Complex Vitamins with B12 B2 B3 B5 B6 B9 & B1 | Vit B-complex for women & men - 120 Vegetarian Tablets
- Price
- $35.76
- Rating
- 4.4/5
- Reviews
- 4,578
- Age
- 2y ago
Natures Bounty Vitamin B12 Supports Energy Metabolism and Nervous System Health 500mcg cherry flavour 100 Quick Dissolve Tablets
- Price
- $42.90
- Rating
- 4.8/5
- Reviews
- 1,287
- Age
- 1y ago
THORNE Basic B-Complex - Tissue-Ready Vitamin B Complex Supplement with Choline - Supports Cellular Energy Production Brain Health & Red Blood Cell Formation* - Gluten-Free - 60 Servings
- Price
- $117.85
- Rating
- 4.7/5
- Reviews
- 4,406
- Age
- 12y ago
Nutricost Vitamin B12 (Methylcobalamin) 2000mcg 240 Capsules - Vegetarian Caps Non-GMO Gluten Free B12 Supplement
- Price
- $85.55
- Rating
- 4.7/5
- Reviews
- 8,847
- Age
- 9y ago
Neurobion B Complex Tablets 30s | Vitamin B1 B6 & B12 Supplement for Nerve Health & Energy Support
- Price
- $34.00
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5y ago
Trending
90-day click momentumNatures Bounty Vitamin B12 Supports Energy Metabolism and Nervous System Health 500mcg cherry flavour 100 Quick Dissolve Tablets
- Price
- $42.90
- Rating
- 4.8/5
- Reviews
- 1,287
- Age
- 1y ago
Neurobion B Complex Tablets 30s | Vitamin B1 B6 & B12 Supplement for Nerve Health & Energy Support
- Price
- $34.00
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5y ago
THORNE Basic B-Complex - Tissue-Ready Vitamin B Complex Supplement with Choline - Supports Cellular Energy Production Brain Health & Red Blood Cell Formation* - Gluten-Free - 60 Servings
- Price
- $117.85
- Rating
- 4.7/5
- Reviews
- 4,406
- Age
- 12y ago
Carbamide Forte Vitamin B Complex Tablets - 100% RDA for B Complex Vitamins with B12 B2 B3 B5 B6 B9 & B1 | Vit B-complex for women & men - 120 Vegetarian Tablets
- Price
- $35.76
- Rating
- 4.4/5
- Reviews
- 4,578
- Age
- 2y ago
Nutricost Vitamin B12 (Methylcobalamin) 2000mcg 240 Capsules - Vegetarian Caps Non-GMO Gluten Free B12 Supplement
- Price
- $85.55
- Rating
- 4.7/5
- Reviews
- 8,847
- Age
- 9y ago
Newest
by launch dateNatures Bounty Vitamin B12 Supports Energy Metabolism and Nervous System Health 500mcg cherry flavour 100 Quick Dissolve Tablets
- Price
- $42.90
- Rating
- 4.8/5
- Reviews
- 1,287
- Age
- 1y ago
Carbamide Forte Vitamin B Complex Tablets - 100% RDA for B Complex Vitamins with B12 B2 B3 B5 B6 B9 & B1 | Vit B-complex for women & men - 120 Vegetarian Tablets
- Price
- $35.76
- Rating
- 4.4/5
- Reviews
- 4,578
- Age
- 2y ago
Aitnaturals Vitamin B-100 (100 Capsules) | Enriched B complex (B1 B2 B3 B5 B6 B7 B9 & B12) for Energy Production Mood & vitality Immune support Healthy Hair Skin Nails & Cognitive function
- Price
- $31.04
- Rating
- 4.5/5
- Reviews
- 122
- Age
- 2y ago
NBL Natural 1000 mcg Nervous System Health Vitamin B12 Supplement 100-Softgels
- Price
- $32.19
- Rating
- 4.3/5
- Reviews
- 107
- Age
- 3y ago
Neurobion B Complex Tablets 30s | Vitamin B1 B6 & B12 Supplement for Nerve Health & Energy Support
- Price
- $34.00
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.
Brands
7 falling
Sellers
15
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
4%
- Carbamide Forte67%
- Nature's Bounty9%
- THORNE6%
- Nutricost5%
- Diller4%
- aitnaturals4%
- Open — no brand owns it (1 brand, 4%)
Vitamin B12 demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, May, Nov · busiest ÷ quietest = 2.4×
Top Vitamin B12 search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- vitamin b1248K/yr
- b complex41K/yr
- b1228K/yr
- b12 vitamin34K/yr
- vitamin b complex32K/yr
- b complex vitamins17K/yr
- vitamin b10K/yr
- neurobion10K/yr
- b12 methylcobalamin7K/yr
- vitamin b12 supplement7K/yr
What reviews say buyers love and hate about Vitamin B12
What buyers mention most, as a share of all reviews.
What buyers love
69% of reviews“I noticed improved energy levels”
“It helps me stay active”
“Overall, its a reliable and affordable supplement for everyday vitamin support”
“Best quality”
“Its easy to take”
What buyers complain about
67% of reviews“Taste gross”
“It has high concentration which affects you vessels and causes more headaches and unstoppable pain”
“The products are of poor quality, appearing unclean and unappealing”
“you will not find the ingredients that this has”
“I added this to my routine because I was feeling tired even after proper rest”
Common Vitamin B12 questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
