- Flapen Score
- 47 / 100Ranks 242 of 371 Health niches · −4 vs the category median of 5147
- Market size
- $774K/yr274K searches / yr
- 90-day growth
- +5.7%search demand this quarter
- Competition
- 91%top-5 click share · 7 brands · 15 sellers
Flapen Score
Vitamin B12 against its category
The dotted line is the Health average. Past it, Vitamin B12 is stronger. Inside it, weaker.
Market
The Vitamin B12 market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Vitamin B12 274K times last year and spent an estimated $774K. The top 5 brands take 91% of clicks. Demand peaks in Feb–May–Nov. Flapen scores it 47 out of 100, a Fail.
01 · Demand
5.2% of searches ended in a purchase last week.
Shoppers searched for this 274K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $774K a year.
- Searches, last 12 months
- 274K
- Growth, 90 days vs prior 90
- +5.7%
- Conversion, latest week
- 5.2%
- Market size, estimated
- $774Ka year
- Peak month
- May2.4× the quietest month
- Top search term
- vitamin b1248K searches a year
02 · Price
A sale here is worth $54.19.
Listings sell for $54.19 on average, from $31.04 to $117.85. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At $54.19 that is $81K to $108K a year per listing.
- Average price
- $54.19inside the $15 to $100 sweet spot
- Price range
- $31.04–$117.85
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $81K–$108K
- Returns
- 0.2%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.9% of listings are out of stock. The average listing ranks #114 within Diet & Nutrition. It carries 2,764 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 23.9%
- Average rank
- #114in Diet & Nutrition
- Average rating
- 4.63 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 2,764per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Vitamin B12 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Carbamide Forte Vitamin B Complex Tablets - 100% RDA for B Complex Vitamins with B12 B2 B3 B5 B6 B9 & B1 | Vit B-complex for women & men - 120 Vegetarian Tablets
- Price
- $35.76
- Rating
- 4.4/5
- Reviews
- 4,578
- Age
- 2y ago

Natures Bounty Vitamin B12 Supports Energy Metabolism and Nervous System Health 500mcg cherry flavour 100 Quick Dissolve Tablets
- Price
- $42.90
- Rating
- 4.8/5
- Reviews
- 1,287
- Age
- 1y ago

THORNE Basic B-Complex - Tissue-Ready Vitamin B Complex Supplement with Choline - Supports Cellular Energy Production Brain Health & Red Blood Cell Formation* - Gluten-Free - 60 Servings
- Price
- $117.85
- Rating
- 4.7/5
- Reviews
- 4,406
- Age
- 12y ago

Nutricost Vitamin B12 (Methylcobalamin) 2000mcg 240 Capsules - Vegetarian Caps Non-GMO Gluten Free B12 Supplement
- Price
- $85.55
- Rating
- 4.7/5
- Reviews
- 8,847
- Age
- 9y ago

Neurobion B Complex Tablets 30s | Vitamin B1 B6 & B12 Supplement for Nerve Health & Energy Support
- Price
- $34.00
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5y ago
Trending
90-day click momentum
Natures Bounty Vitamin B12 Supports Energy Metabolism and Nervous System Health 500mcg cherry flavour 100 Quick Dissolve Tablets
- Price
- $42.90
- Rating
- 4.8/5
- Reviews
- 1,287
- Age
- 1y ago

Neurobion B Complex Tablets 30s | Vitamin B1 B6 & B12 Supplement for Nerve Health & Energy Support
- Price
- $34.00
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5y ago

THORNE Basic B-Complex - Tissue-Ready Vitamin B Complex Supplement with Choline - Supports Cellular Energy Production Brain Health & Red Blood Cell Formation* - Gluten-Free - 60 Servings
- Price
- $117.85
- Rating
- 4.7/5
- Reviews
- 4,406
- Age
- 12y ago

Carbamide Forte Vitamin B Complex Tablets - 100% RDA for B Complex Vitamins with B12 B2 B3 B5 B6 B9 & B1 | Vit B-complex for women & men - 120 Vegetarian Tablets
- Price
- $35.76
- Rating
- 4.4/5
- Reviews
- 4,578
- Age
- 2y ago

Nutricost Vitamin B12 (Methylcobalamin) 2000mcg 240 Capsules - Vegetarian Caps Non-GMO Gluten Free B12 Supplement
- Price
- $85.55
- Rating
- 4.7/5
- Reviews
- 8,847
- Age
- 9y ago
Newest
by launch date
Natures Bounty Vitamin B12 Supports Energy Metabolism and Nervous System Health 500mcg cherry flavour 100 Quick Dissolve Tablets
- Price
- $42.90
- Rating
- 4.8/5
- Reviews
- 1,287
- Age
- 1y ago

Carbamide Forte Vitamin B Complex Tablets - 100% RDA for B Complex Vitamins with B12 B2 B3 B5 B6 B9 & B1 | Vit B-complex for women & men - 120 Vegetarian Tablets
- Price
- $35.76
- Rating
- 4.4/5
- Reviews
- 4,578
- Age
- 2y ago

Aitnaturals Vitamin B-100 (100 Capsules) | Enriched B complex (B1 B2 B3 B5 B6 B7 B9 & B12) for Energy Production Mood & vitality Immune support Healthy Hair Skin Nails & Cognitive function
- Price
- $31.04
- Rating
- 4.5/5
- Reviews
- 122
- Age
- 2y ago

NBL Natural 1000 mcg Nervous System Health Vitamin B12 Supplement 100-Softgels
- Price
- $32.19
- Rating
- 4.3/5
- Reviews
- 107
- Age
- 3y ago

Neurobion B Complex Tablets 30s | Vitamin B1 B6 & B12 Supplement for Nerve Health & Energy Support
- Price
- $34.00
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
15
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
4%
- Carbamide Forte67%
- Nature's Bounty9%
- THORNE6%
- Nutricost5%
- Diller4%
- aitnaturals4%
- Open — no brand owns it (1 brand, 4%)
Demand
Vitamin B12 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, May, Nov · busiest ÷ quietest = 2.4×
Search terms
Top Vitamin B12 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vitamin b1248K/yr
- b complex41K/yr
- b1228K/yr
- b12 vitamin34K/yr
- vitamin b complex32K/yr
- b complex vitamins17K/yr
- vitamin b10K/yr
- neurobion10K/yr
- b12 methylcobalamin7K/yr
- vitamin b12 supplement7K/yr
Reviews and returns
What reviews say buyers love and hate about Vitamin B12
We read the reviews and the return reasons for every product selling here.
“Taste gross”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vitamin B12 questions
Answered from the same tracked data.









