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Vitamin

Fail

Shoppers spend only $63K a year here, so Vitamin is a Fail.

Flapen Score
47
47 / 100
Ranks 242 of 371 Health niches · −4 vs the category median of 51
Market size
$63K/yr83K searches / yr
90-day growth
-5.6%search demand this quarter
Competition
46%top-5 click share · 20 brands · 80 sellers

Flapen Score

Vitamin against its category

The dotted line is the Health average. Past it, Vitamin is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vitamin market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Vitamin 83K times last year and spent an estimated $63K. The top 5 brands take 67% of clicks. Demand peaks in Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-5.6%
Conversion, latest week
1.5%
Market size, estimated
$63Ka year
Peak month
November1.9× the quietest month
Top search term
vitamin31K searches a year

02 · Price

A sale here is worth $49.83.

Listings sell for $49.83 on average, from $7.54 to $163.71. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $49.83 that is $0 to $5K a year per listing.

Average price
$49.83inside the $15 to $100 sweet spot
Price range
$7.54–$163.71
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
0.3%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #202 within Diet & Nutrition. It carries 8,376 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.1%
Average rank
#202in Diet & Nutrition
Average rating
4.44 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
8,376per listing
Listings tracked
36

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
79 months

Products

Top Vitamin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$4K$6K$8K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

80

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

46%

Top 20: 85%

Open market

28%

  • Carbamide Forte31%
  • Sunshine Nutrition13%
  • NOW11%
  • Muscletech6%
  • NATURELO5%
  • Nutritionl5%

Demand

Vitamin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.9×

Search terms

Top Vitamin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vitamin31K/yr
  • vitamins24K/yr
  • vitamins minerals & supplements12K/yr
  • فيتامينات10K/yr
  • فيتامين6K/yr

Reviews and returns

What reviews say buyers love and hate about Vitamin

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “فيتامين”
12%of negative reviews mention “الوظيفة - بشكل عام”
0.3%of orders come back
“Not working”
A buyer, on “الوظيفة - بشكل عام”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Vitamin questions

Answered from the same tracked data.