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Tums

Fail

Shoppers spend an estimated $34K a year here, so Tums is a Fail.

Flapen Score
30
30 / 100
Ranks 369 of 371 Health niches · −21 vs the category median of 51
Market size
$34K/yr26K searches / yr
90-day growth
-8.3%search demand this quarter
Competition
84%top-5 click share · 7 brands · 36 sellers

Flapen Score

Tums against its category

The dotted line is the Health average. Past it, Tums is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tums market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Tums 26K times last year and spent an estimated $34K. The top 5 brands take 94% of clicks. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-8.3%
Conversion, latest week
1.6%
Market size, estimated
$34Ka year
Top search term
tums20K searches a year

02 · Price

A sale here is worth $82.05.

Listings sell for $82.05 on average, from $20.77 to $250.87. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 250 to 500 of them. At $82.05 that is $21K to $41K a year per listing.

Average price
$82.05inside the $15 to $100 sweet spot
Price range
$20.77–$250.87
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
2K–2K
Units per listing a year
250–500
Revenue per listing a year
$21K–$41K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

20% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #414 within Diet & Nutrition. It carries 3,719 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
70%
Out of stock, average day
15.4%
Average rank
#414in Diet & Nutrition
Average rating
4.60 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
3,719per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
84 months

Products

Top Tums products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.

$0$5K$10K$15K$21K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 rising

Sellers

36

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

84%

Top 20: 100%

Open market

3%

  • KIRKLAND49%
  • TUMS19%
  • CRESSI10%
  • KING BUY BOX10%
  • Gas-X7%
  • Equate3%
  • Open — no brand owns it (1 brand, 3%)

Demand

Tums search demand

Weekly searches over the year. Pick a range.

600400Spike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Tums

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “الجودة الشاملة”
<0.1%of orders come back, a rate Amazon rounds to zero
“Excellent product”
A buyer, on “الجودة الشاملة”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

3 topics

NegativePositive

FAQ

Common Tums questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data