- Flapen Score
- 30 / 100Ranks 369 of 371 Health niches · −21 vs the category median of 5130
- Market size
- $34K/yr26K searches / yr
- 90-day growth
- -8.3%search demand this quarter
- Competition
- 84%top-5 click share · 7 brands · 36 sellers
Flapen Score
Tums against its category
The dotted line is the Health average. Past it, Tums is stronger. Inside it, weaker.
Market
The Tums market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Tums 26K times last year and spent an estimated $34K. The top 5 brands take 94% of clicks. Flapen scores it 30 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.
- Searches, last 12 months
- 26K
- Growth, 90 days vs prior 90
- -8.3%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $34Ka year
- Top search term
- tums20K searches a year
02 · Price
A sale here is worth $82.05.
Listings sell for $82.05 on average, from $20.77 to $250.87. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 250 to 500 of them. At $82.05 that is $21K to $41K a year per listing.
- Average price
- $82.05inside the $15 to $100 sweet spot
- Price range
- $20.77–$250.87
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $21K–$41K
- Returns
- 0.0%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
20% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #414 within Diet & Nutrition. It carries 3,719 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 20%
- Prime listings
- 70%
- Out of stock, average day
- 15.4%
- Average rank
- #414in Diet & Nutrition
- Average rating
- 4.60 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 3,719per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 84 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 84 months
Products
Top Tums products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Kirkland Signature Berry Ultra Strength Antacid Calcium Carbonate (1000mg)
- Price
- $96.83
- Rating
- 4.6/5
- Reviews
- 2,953
- Age
- 11y ago

Tums Antacid Chewable Tablets Extra Strength For Heartburn Relief & Indigestion Assorted Fruit 48 Tablets
- Price
- $20.77
- Rating
- 4.5/5
- Reviews
- 217
- Age
- 5y ago

KING BUY BOX TUMS Chewy Bites Chewable Antacid Tablets for Heartburn Relief Assorted Berries 108 ct. Bundled Pill Box (Color May Vary)
- Price
- $250.87
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

Cressi SHOES PANAREA BLACK 45
- Price
- $36.50
- Rating
- 4.2/5
- Reviews
- 1,318
- Age
- 7y ago

Kirkland Signature Chewable Ultra Strength Antacid/Calcium SUpplement 1000mg 265 Count (Pack of 2)
- Price
- $155.21
- Rating
- 4.6/5
- Reviews
- 1,786
- Age
- 7y ago
Trending
estimated 90-day click momentum
Cressi SHOES PANAREA BLACK 45
- Price
- $36.50
- Rating
- 4.2/5
- Reviews
- 1,318
- Age
- 7y ago

Cressi SANDAL GREY/BLUE 42
- Price
- $29.49
- Rating
- 4.4/5
- Reviews
- 428
- Age
- 7y ago

Rolaids Extra Strength Tablets Ea 96.0 Count Mint
- Price
- $40.19
- Rating
- 4.7/5
- Reviews
- 6,712
- Age
- 12y ago

Gas-X Extra Strength Chewable Gas Relief Tablets with Simethicone 125 mg Cherry 18 Count
- Price
- $37.39
- Rating
- 4.7/5
- Reviews
- 2,540
- Age
- 2y ago

Kirkland Signature Berry Ultra Strength Antacid Calcium Carbonate (1000mg)
- Price
- $96.83
- Rating
- 4.6/5
- Reviews
- 2,953
- Age
- 11y ago
Newest
by launch date
KING BUY BOX TUMS Chewy Bites Chewable Antacid Tablets for Heartburn Relief Assorted Berries 108 ct. Bundled Pill Box (Color May Vary)
- Price
- $250.87
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

Gas-X Extra Strength Chewable Gas Relief Tablets with Simethicone 125 mg Cherry 18 Count
- Price
- $37.39
- Rating
- 4.7/5
- Reviews
- 2,540
- Age
- 2y ago

Tums Antacid Chewable Tablets Extra Strength For Heartburn Relief & Indigestion Assorted Fruit 48 Tablets
- Price
- $20.77
- Rating
- 4.5/5
- Reviews
- 217
- Age
- 5y ago

Kirkland Signature Chewable Ultra Strength Antacid/Calcium SUpplement 1000mg 265 Count (Pack of 2)
- Price
- $155.21
- Rating
- 4.6/5
- Reviews
- 1,786
- Age
- 7y ago

Cressi SHOES PANAREA BLACK 45
- Price
- $36.50
- Rating
- 4.2/5
- Reviews
- 1,318
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
36
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
84%
Top 20: 100%
Open market
3%
- KIRKLAND49%
- TUMS19%
- CRESSI10%
- KING BUY BOX10%
- Gas-X7%
- Equate3%
- Open — no brand owns it (1 brand, 3%)
Demand
Tums search demand
Weekly searches over the year. Pick a range.
Reviews and returns
What reviews say buyers love and hate about Tums
We read the reviews and the return reasons for every product selling here.
“Excellent product”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
3 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tums questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









