Toothbrush
MaybeReturns run at only 0.4% of orders. But the top 5 brands take 100% of clicks, so Toothbrush is a Maybe.
- Flapen Score
- 59 / 100Top 16% of 371 Health niches · +8 vs the category median of 5159
- Market size
- $1.4M/yr659K searches / yr
- 90-day growth
- +6.5%search demand this quarter
- Competition
- 58%top-5 click share · 4 brands · 117 sellers
Flapen Score
Toothbrush against its category
The dotted line is the Health average. Past it, Toothbrush is stronger. Inside it, weaker.
Market
The Toothbrush market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Toothbrush 659K times last year and spent an estimated $1.4M. All 4 brands take every click. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
8.5% of searches ended in a purchase last week.
Shoppers searched for this 659K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.
- Searches, last 12 months
- 659K
- Growth, 90 days vs prior 90
- +6.5%
- Conversion, latest week
- 8.5%
- Market size, estimated
- $1.4Ma year
- Peak month
- November1.4× the quietest month
- Top search term
- toothbrush347K searches a year
02 · Price
A sale here is worth $24.95.
Listings sell for $24.95 on average, from $7.86 to $126.63. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At $24.95 that is $50K to $62K a year per listing.
- Average price
- $24.95inside the $15 to $100 sweet spot
- Price range
- $7.86–$126.63
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $50K–$62K
- Returns
- 0.4%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
35% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #81 within Dental Care. It carries 6,145 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 35%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #81in Dental Care
- Average rating
- 4.31 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 6,145per listing
- Listings tracked
- 26
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Toothbrush products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Oral-B Cavity Defense Deep Clean + Whitening Toothbrush with Charcoal Extract Bristles Tongue Cleaner and Hygienic Head Caps MEDIUM Pack of 4.
- Price
- $11.56
- Rating
- 4.3/5
- Reviews
- 11,835
- Age
- 8y ago

Sensodyne T/Brush Sensitive Soft Pack of 3
- Price
- $12.22
- Rating
- 4.3/5
- Reviews
- 18,543
- Age
- 10y ago

Colgate Extra Clean Medium Toothbrush Pack of 4
- Price
- $7.86
- Rating
- 4.4/5
- Reviews
- 11,678
- Age
- 11y ago

Oral-B CrissCross Gum Care manual Toothbrush for adults (Multicolor Medium Buy 2+ 2 free) 4N
- Price
- $17.41
- Rating
- 4.2/5
- Reviews
- 84
- Age
- 10y ago

Sensodyne Toothbrush Family Pack Advanced Complete Protection Plastic-Free Package 48% Better Cleaning with Soft Bristles Assorted Color 2 pcs
- Price
- $18.59
- Rating
- 4.4/5
- Reviews
- 582
- Age
- 7y ago
Trending
90-day click momentum
Curaprox CS 1006 Soft Single Tuft Toothbrush I 1006 CUREN Bristles for Precise & Gentle Plaque Removal | Promotes Healthier Gums and Teeth Perfect for Detail Brushing Single Pack
- Price
- $28.13
- Rating
- 4.5/5
- Reviews
- 135
- Age
- 2y ago

Sensodyne Toothbrush For Sensitive Teeth Gum Care Brush With Soft Bristles Multi-Colour
- Price
- $13.68
- Rating
- 4.4/5
- Reviews
- 396
- Age
- 7y ago

Colgate Zigzag Medium Toothbrush 3 Pieces Value Pack
- Price
- $11.83
- Rating
- 4.4/5
- Reviews
- 426
- Age
- 6y ago

Sensodyne Toothbrush Family Pack Advanced Complete Protection Plastic-Free Package 48% Better Cleaning with Soft Bristles Assorted Color 2 pcs
- Price
- $18.59
- Rating
- 4.4/5
- Reviews
- 582
- Age
- 7y ago

Oral-B Sensitive & Gums - Everyday Clean - Pack of 5 Toothbrushes
- Price
- $16.24
- Rating
- 4.2/5
- Reviews
- 1,078
- Age
- 1y ago
Newest
by launch date
Oral-B Sensitive & Gums - Everyday Clean - Pack of 5 Toothbrushes
- Price
- $16.24
- Rating
- 4.2/5
- Reviews
- 1,078
- Age
- 1y ago

Curaprox CS 1006 Soft Single Tuft Toothbrush I 1006 CUREN Bristles for Precise & Gentle Plaque Removal | Promotes Healthier Gums and Teeth Perfect for Detail Brushing Single Pack
- Price
- $28.13
- Rating
- 4.5/5
- Reviews
- 135
- Age
- 2y ago

Oral B Vitality 300 Rechargeable Toothbrush with CrossAction Brush Head 3 Cleaning Modes & 2 Minutes Built-in Timer D103.413.3 Black
- Price
- $126.63
- Rating
- 4.1/5
- Reviews
- 82
- Age
- 2y ago

Colgate Super Flexi Charcoal Soft Toothbrush 6 pieces
- Price
- $12.09
- Rating
- 4.1/5
- Reviews
- 155
- Age
- 3y ago

Oral-B Pro Battery Toothbrush 2 Batteries Included
- Price
- $56.39
- Rating
- 4.5/5
- Reviews
- 3,926
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
117
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
58%
Top 20: 94%
Open market
0%
- Oral-B40%
- Colgate30%
- Sensodyne25%
- Curaprox5%
- Open — no brand owns it (0%)
Demand
Toothbrush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Toothbrush search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- toothbrush347K/yr
- tooth brush69K/yr
- oral b toothbrush44K/yr
- فرشاة أسنان36K/yr
- sensodyne toothbrush25K/yr
- toothbrush soft22K/yr
- colgate toothbrush17K/yr
- soft toothbrush18K/yr
- teeth brush15K/yr
- toothbrush medium11K/yr
Reviews and returns
What reviews say buyers love and hate about Toothbrush
We read the reviews and the return reasons for every product selling here.
“Waste of money”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toothbrush questions
Answered from the same tracked data.









