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Toothbrush

Maybe

Returns run at only 0.4% of orders. But the top 5 brands take 100% of clicks, so Toothbrush is a Maybe.

Flapen Score
59
59 / 100
Top 16% of 371 Health niches · +8 vs the category median of 51
Market size
$1.4M/yr659K searches / yr
90-day growth
+6.5%search demand this quarter
Competition
58%top-5 click share · 4 brands · 117 sellers

Flapen Score

Toothbrush against its category

The dotted line is the Health average. Past it, Toothbrush is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toothbrush market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Toothbrush 659K times last year and spent an estimated $1.4M. All 4 brands take every click. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

8.5% of searches ended in a purchase last week.

Shoppers searched for this 659K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
659K
Growth, 90 days vs prior 90
+6.5%
Conversion, latest week
8.5%
Market size, estimated
$1.4Ma year
Peak month
November1.4× the quietest month
Top search term
toothbrush347K searches a year

02 · Price

A sale here is worth $24.95.

Listings sell for $24.95 on average, from $7.86 to $126.63. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At $24.95 that is $50K to $62K a year per listing.

Average price
$24.95inside the $15 to $100 sweet spot
Price range
$7.86–$126.63
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
$50K–$62K
Returns
0.4%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

35% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #81 within Dental Care. It carries 6,145 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
35%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#81in Dental Care
Average rating
4.31 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
6,145per listing
Listings tracked
26

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Toothbrush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

$0$70K$140K$209K$279K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

117

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 94%

Open market

0%

  • Oral-B40%
  • Colgate30%
  • Sensodyne25%
  • Curaprox5%
  • Open — no brand owns it (0%)

Demand

Toothbrush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Toothbrush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toothbrush347K/yr
  • tooth brush69K/yr
  • oral b toothbrush44K/yr
  • فرشاة أسنان36K/yr
  • sensodyne toothbrush25K/yr
  • toothbrush soft22K/yr
  • colgate toothbrush17K/yr
  • soft toothbrush18K/yr
  • teeth brush15K/yr
  • toothbrush medium11K/yr

Reviews and returns

What reviews say buyers love and hate about Toothbrush

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “نظافة الفم”
25%of negative reviews mention “القيمة مقابل المال”
0.4%of orders come back
“Waste of money”
A buyer, on “القيمة مقابل المال”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Toothbrush questions

Answered from the same tracked data.