toothbrush
Launch itA $1.4M/yr market growing +6.5% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$24.95avg listing price — sweet spot $15–$100
Market size
Great$1.4M$1.4M/yr · 659K searches
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$7.86–$126.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Okay+6.5%90-day search growth — must beat 0% to launch
Review moat
Bad6,144.73avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Arab Emirates niche tracking, toothbrush is a $1.4M/yr Amazon United Arab Emirates market (659K searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 59/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
toothbrush market data
- Units sold / yr
- 60K–80K
- avg 2,000–2,500/product
- Revenue / yr
- $1.5M–$2.0M
- units × avg price
- Conversion rate
- 8.5%
- Avg BSR
- #81
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 35%
- Out of stock
- 0.0%
- Avg brand age
- 51 months
- Avg seller age
- 66 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
117
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
58%
Top 20: 94%
Open market
0%
- Oral-B40%
- Colgate30%
- Sensodyne25%
- Curaprox5%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top toothbrush search terms
- toothbrush347K/yr
- tooth brush69K/yr
- oral b toothbrush44K/yr
- فرشاة أسنان36K/yr
- sensodyne toothbrush25K/yr
- toothbrush soft22K/yr
- colgate toothbrush17K/yr
- soft toothbrush18K/yr
- teeth brush15K/yr
- toothbrush medium11K/yr
Top toothbrush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Oral-B Cavity Defense Deep Clean + Whitening Toothbrush with Charcoal Extract Bristles Tongue Cleaner and Hygienic Head Caps MEDIUM Pack of 4.
Oral-B$11.564.3★11,835 rev
Sensodyne T/Brush Sensitive Soft Pack of 3
Sensodyne$12.224.3★18,543 rev
Colgate Extra Clean Medium Toothbrush Pack of 4
Colgate$7.864.4★11,678 rev
Oral-B CrissCross Gum Care manual Toothbrush for adults (Multicolor Medium Buy 2+ 2 free) 4N
Oral-B$17.414.2★84 rev
Sensodyne Toothbrush Family Pack Advanced Complete Protection Plastic-Free Package 48% Better Cleaning with Soft Bristles Assorted Color 2 pcs
Sensodyne$18.594.4★582 rev
Newest
by launch date
Oral-B Sensitive & Gums - Everyday Clean - Pack of 5 Toothbrushes
Oral-B$16.241,078 rev
Curaprox CS 1006 Soft Single Tuft Toothbrush I 1006 CUREN Bristles for Precise & Gentle Plaque Removal | Promotes Healthier Gums and Teeth Perfect for Detail Brushing Single Pack
Curaprox$28.13135 rev
Oral B Vitality 300 Rechargeable Toothbrush with CrossAction Brush Head 3 Cleaning Modes & 2 Minutes Built-in Timer D103.413.3 Black
Oral-B$126.6382 rev
Colgate Super Flexi Charcoal Soft Toothbrush 6 pieces
Colgate$12.09155 rev
Oral-B Pro Battery Toothbrush 2 Batteries Included
Oral-B$56.393,926 rev
Trending
90-day click momentumCuraprox CS 1006 Soft Single Tuft Toothbrush I 1006 CUREN Bristles for Precise & Gentle Plaque Removal | Promotes Healthier Gums and Teeth Perfect for Detail Brushing Single Pack
Curaprox$28.134.5★
Sensodyne Toothbrush For Sensitive Teeth Gum Care Brush With Soft Bristles Multi-Colour
Sensodyne$13.684.4★
Colgate Zigzag Medium Toothbrush 3 Pieces Value Pack
Colgate$11.834.4★
Sensodyne Toothbrush Family Pack Advanced Complete Protection Plastic-Free Package 48% Better Cleaning with Soft Bristles Assorted Color 2 pcs
Sensodyne$18.594.4★
Oral-B Sensitive & Gums - Everyday Clean - Pack of 5 Toothbrushes
Oral-B$16.244.2★
What buyers say about toothbrush
What buyers praise and complain about, mined from review topics.What buyers love
“Good tooth brush”
“very good quality”
“Smooth and nice”
“Best price”
“As advertised”
“Cleans better than the normal brush”
“Sensational Sensodyne”
“The battery lasts long”
“It feels very gentle on the teeth”
What buyers complain about
“Waste of money”
“Bad quality”
“Tooth brush - horrible”
“too hard”
“This is deceiving”
“The battery doesnt charge”
“stinks badly for some reason”
“Its not useful at all”
“Battery issues”
Top return reasons
Common questions
- Is toothbrush profitable to sell on Amazon United Arab Emirates?
- The niche generates $1.4M/yr across 26 tracked products. 90-day search growth is +6.5%. Flapen's verdict: Launch it (59/100).
- How competitive is the toothbrush niche?
- 4 brands and 117 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in toothbrush?
- Top complaints mined from reviews: القيمة مقابل المال, الجودة الشاملة, نظافة الفم. The return rate is 0.4%.
- When does demand for toothbrush peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the toothbrush niche?
- Listings span $7.86–$126.63; the average listing price is $24.95 (sweet spot $15–$100). The average incumbent carries 6,145 reviews — the moat a new listing must climb.