Toilet Fresheners
MaybeReturns run at only 0.3% of orders. But the top 5 brands take 96% of clicks, so Toilet Fresheners is a Maybe.
- Flapen Score
- 53 / 100Top 37% of 371 Health niches · +2 vs the category median of 5153
- Market size
- $181K/yr113K searches / yr
- 90-day growth
- +9.3%search demand this quarter
- Competition
- 50%top-5 click share · 7 brands · 57 sellers
Flapen Score
Toilet Fresheners against its category
The dotted line is the Health average. Past it, Toilet Fresheners is stronger. Inside it, weaker.
Market
The Toilet Fresheners market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Toilet Fresheners 113K times last year and spent an estimated $181K. The top 5 brands take 96% of clicks. Demand peaks in May. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
12.0% of searches ended in a purchase last week.
Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 12.0% of those searches ended in a purchase. Searches in the last 90 days moved +9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $181K a year.
- Searches, last 12 months
- 113K
- Growth, 90 days vs prior 90
- +9.3%
- Conversion, latest week
- 12.0%
- Market size, estimated
- $181Ka year
- Peak month
- May1.8× the quietest month
- Top search term
- toilet freshener35K searches a year
02 · Price
A sale here is worth $13.41.
Listings sell for $13.41 on average, from $4.43 to $18.40. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $13.41 that is $3K to $7K a year per listing.
- Average price
- $13.41under the $15 to $100 sweet spot
- Price range
- $4.43–$18.40
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$7K
- Returns
- 0.3%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #116 within Home Care & Cleaning. It carries 2,423 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 3.3%
- Average rank
- #116in Home Care & Cleaning
- Average rating
- 4.37 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 2,423per listing
- Listings tracked
- 24
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Toilet Fresheners products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Dac Toilet Rim Block - Pine (150G - Pack Of 3 X 50G) - 4 Function Formula With Air Freshner Effect Cleaning Foam And Dirt And Anti-Limescale Protection
- Price
- $16.18
- Rating
- 4.6/5
- Reviews
- 366
- Age
- 7y ago

Dac Toilet Rim Block Blue Active (150g 2+1)
- Price
- $16.55
- Rating
- 4.5/5
- Reviews
- 291
- Age
- 7y ago

Godrej aer Power Pocket Air Freshener- Bathroom And Toilet Lasts Up To 30 Days Assorted Pack Of 5 (50G) Multicolour 40017848
- Price
- $17.31
- Rating
- 4.2/5
- Reviews
- 37,625
- Age
- 7y ago

ORA Viva Toilet Tank Block 50 g 4-Pack
- Price
- $4.43
- Rating
- 4.2/5
- Reviews
- 37
- Age
- 2y ago

Harpic Active Fresh Toilet Cleaner Rim Block Sparkling Citrus Scent 35g x 3
- Price
- $13.36
- Rating
- 4.5/5
- Reviews
- 388
- Age
- 5y ago
Trending
90-day click momentum
Harpic Active Fresh Toilet Block Marine Splash Scent Toilet Freshener 35g x 2
- Price
- $15.24
- Rating
- 4.4/5
- Reviews
- 65
- Age
- 3y ago

Mr. Muscle Marine Liquid Rim Block Toilet Freshener Intense Freshness With Each Flush 55 ml
- Price
- $10.50
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 7y ago

Dac Toilet Rim Block - Pine (150G - Pack Of 3 X 50G) - 4 Function Formula With Air Freshner Effect Cleaning Foam And Dirt And Anti-Limescale Protection
- Price
- $16.18
- Rating
- 4.6/5
- Reviews
- 366
- Age
- 7y ago

Mr. Muscle Toilet Cleaning Gel Discs Marine Fresh Prevents Stains & Limescale Lasts up to 530 Flushes 38g
- Price
- $13.91
- Rating
- 4.3/5
- Reviews
- 325
- Age
- 7y ago

ORA Viva Toilet Tank Block 50 g 4-Pack
- Price
- $4.43
- Rating
- 4.2/5
- Reviews
- 37
- Age
- 2y ago
Newest
by launch date
ORA Viva Toilet Tank Block 50 g 4-Pack
- Price
- $4.43
- Rating
- 4.2/5
- Reviews
- 37
- Age
- 2y ago

ORA Viva Juicy Lemon Toilet Rim Block 60 g 3-Pack
- Price
- $11.53
- Rating
- 4.3/5
- Reviews
- 24
- Age
- 2y ago

ORA Viva Pine Toilet Rim Block 60 g 3-Pack
- Price
- $10.60
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 2y ago

Harpic Active Fresh Toilet Block Marine Splash Scent Toilet Freshener 35g x 2
- Price
- $15.24
- Rating
- 4.4/5
- Reviews
- 65
- Age
- 3y ago

Dac Rim Block Duo Power Active Lemon 100G
- Price
- $15.97
- Rating
- 4.1/5
- Reviews
- 9
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
57
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
50%
Top 20: 96%
Open market
1%
- DAC40%
- Harpic26%
- ORA13%
- Godrej aer11%
- Mr. Muscle6%
- WC NET2%
- Open — no brand owns it (1 brand, 1%)
Demand
Toilet Fresheners search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 1.8×
Search terms
Top Toilet Fresheners search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- toilet freshener35K/yr
- toilet26K/yr
- toilet rim8K/yr
- toilet block7K/yr
- dac toilet rim balls7K/yr
- toilet bowl freshener4K/yr
- toilet balls4K/yr
- toilet rim bloc3K/yr
- dac rim block3K/yr
- toilet cleaner tablets4K/yr
Reviews and returns
What reviews say buyers love and hate about Toilet Fresheners
We read the reviews and the return reasons for every product selling here.
“It smelled really bad and disgusting”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toilet Fresheners questions
Answered from the same tracked data.









