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Toilet Fresheners

Maybe

Returns run at only 0.3% of orders. But the top 5 brands take 96% of clicks, so Toilet Fresheners is a Maybe.

Flapen Score
53
53 / 100
Top 37% of 371 Health niches · +2 vs the category median of 51
Market size
$181K/yr113K searches / yr
90-day growth
+9.3%search demand this quarter
Competition
50%top-5 click share · 7 brands · 57 sellers

Flapen Score

Toilet Fresheners against its category

The dotted line is the Health average. Past it, Toilet Fresheners is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toilet Fresheners market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Toilet Fresheners 113K times last year and spent an estimated $181K. The top 5 brands take 96% of clicks. Demand peaks in May. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

12.0% of searches ended in a purchase last week.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 12.0% of those searches ended in a purchase. Searches in the last 90 days moved +9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $181K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
+9.3%
Conversion, latest week
12.0%
Market size, estimated
$181Ka year
Peak month
May1.8× the quietest month
Top search term
toilet freshener35K searches a year

02 · Price

A sale here is worth $13.41.

Listings sell for $13.41 on average, from $4.43 to $18.40. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $13.41 that is $3K to $7K a year per listing.

Average price
$13.41under the $15 to $100 sweet spot
Price range
$4.43–$18.40
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
0.3%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #116 within Home Care & Cleaning. It carries 2,423 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#116in Home Care & Cleaning
Average rating
4.37 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
2,423per listing
Listings tracked
24

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Toilet Fresheners products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

$0$9K$18K$27K$36K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

57

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

50%

Top 20: 96%

Open market

1%

  • DAC40%
  • Harpic26%
  • ORA13%
  • Godrej aer11%
  • Mr. Muscle6%
  • WC NET2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Toilet Fresheners search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.8×

Search terms

Top Toilet Fresheners search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toilet freshener35K/yr
  • toilet26K/yr
  • toilet rim8K/yr
  • toilet block7K/yr
  • dac toilet rim balls7K/yr
  • toilet bowl freshener4K/yr
  • toilet balls4K/yr
  • toilet rim bloc3K/yr
  • dac rim block3K/yr
  • toilet cleaner tablets4K/yr

Reviews and returns

What reviews say buyers love and hate about Toilet Fresheners

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “يشم”
31%of negative reviews mention “يشم”
0.3%of orders come back
“It smelled really bad and disgusting”
A buyer, on “يشم”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Toilet Fresheners questions

Answered from the same tracked data.