therabreath
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Price range
Incredible$19.96–$92.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$65.17avg listing price — sweet spot $15–$100
Market size
Good$479K$479K/yr · 72K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-6.3%90-day search growth — must beat 0% to launch
Review moat
Bad9,988.71avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Arab Emirates niche tracking, therabreath is a $479K/yr Amazon United Arab Emirates market (72K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
therabreath market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $521K–$652K
- units × avg price
- Conversion rate
- 10.2%
- Avg BSR
- #40
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 6%
- Out of stock
- 0.4%
- Avg brand age
- 72 months
- Avg seller age
- 82 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
65
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- TheraBreath59%
- The Breath Co24%
- The Breath Co.14%
- THEBREATHCO.3%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 41 weeks — -6.3% search growth over the last 90 days.Top therabreath search terms
- therabreath42K/yr
- therabreath mouthwash16K/yr
- the breath co9K/yr
- thebreathco.5K/yr
Top therabreath products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Breath Co Fresh Breath Oral Rinse Dentist Formulated Alcohol-Free Oral Mouthwash for 12 Hours of Fresh Breath - Icy Mint Flavour (500ml)
The Breath Co$49.074.5★3,244 rev
TheBreatheCo Fresh Breath Dentist Formulated Oral Rinse Mild Mint 16.9 Ounce (Pack of 2)
TheraBreath$80.004.4★45,897 rev
TheraBreath Healthy Smile Rinse Sparkle Mint 16 Oz
TheraBreath$46.874.6★156 rev
The Breathco Fresh Breath Oral Rinse Mild Mint (500ml)
The Breath Co.$44.994.3★891 rev
TheraBreath Whitening Fresh Breath Oral Rinse Dazzling Mint 16 Ounce (Pack of 2)
TheraBreath$91.054.7★4,209 rev
Newest
by launch date
TheraBreath Deep Clean Toothpaste Kills 99.9% of Germs That Cause Bad Breath Gingivitis & Plaque (1) Gentle Teeth Whitening with Fluoride for Anticavity Protection Fresh Mint 4 Oz 2-Pack
TheraBreath$64.471,699 rev
THEBREATHCO. Healthy Gums Gensives Sains Periodontist Formulated 24-Hour Oral Rinse with CPC Clean Mint 16.09 Ounce
The Breath Co.$49.6325 rev
TheraBreath Whitening Fresh Breath Oral Rinse Dazzling Mint 16 Ounce (Pack of 2)
TheraBreath$91.054,209 rev
TheraBreath Fresh Breath Dentist Formulated Oral Rinse Rainforest Mint 16 Ounce (Pack of 2)
TheraBreath$87.9045,897 rev
TheraBreath Healthy Smile Rinse Sparkle Mint 16 Oz
TheraBreath$46.87156 rev
Trending
90-day click momentumTheraBreath Deep Clean Toothpaste Kills 99.9% of Germs That Cause Bad Breath Gingivitis & Plaque (1) Gentle Teeth Whitening with Fluoride for Anticavity Protection Fresh Mint 4 Oz 2-Pack
TheraBreath$64.474.6★
The Breath Co. Mild Mint Mouthwash | Alcohol Free Oral Rinse for Fresh Breath & Healthy Gum Care | Fights Bad Breath | Dentist Formulated | 500ml
The Breath Co.$47.524.4★
TheraBreath Fresh Breath Oral Rinse Invigorating ICY Mint Flavor 16 fl oz 500 ml
TheraBreath$51.044.6★
TheraBreath Fresh Breath Dentist Formulated Oral Rinse Rainforest Mint 16 Ounce (Pack of 2)
TheraBreath$87.904.4★
TheraBreath Fresh Breath Dentist Formulated Oral Rinse Mild Mint 3 Fl Oz (Pack of 6)
TheraBreath$73.014.4★
What buyers say about therabreath
What buyers praise and complain about, mined from review topics.What buyers love
“Im satisfied with the product quality”
“BEST MOUTHWASH”
“value for money”
“Fresh Breath”
“It makes me feel fresh with no bad smell at all”
“Refreshing taste”
“The best mouth wash ever”
What buyers complain about
“Not very strong effect”
“Not new item”
“I dont recommend this product for sensitive mouth or body”
“I dont recommend this product for sensitive mouth or body”
Top return reasons
Common questions
- Is therabreath profitable to sell on Amazon United Arab Emirates?
- The niche generates $479K/yr across 17 tracked products. 90-day search growth is -6.3%. Flapen's verdict: Worth a look (50/100).
- How competitive is the therabreath niche?
- 4 brands and 65 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in therabreath?
- Top complaints mined from reviews: قوة, حالة المنتج, حساسية الأسنان. The return rate is 0.4%.
- What does it cost to enter the therabreath niche?
- Listings span $19.96–$92.79; the average listing price is $65.17 (sweet spot $15–$100). The average incumbent carries 9,989 reviews — the moat a new listing must climb.