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Teeth Whitening

Maybe

Returns run at only 0.4% of orders. But the top 5 brands take 92% of clicks, so Teeth Whitening is a Maybe.

Flapen Score
59
59 / 100
Top 16% of 371 Health niches · +8 vs the category median of 51
Market size
$581K/yr209K searches / yr
90-day growth
+10.6%search demand this quarter
Competition
41%top-5 click share · 12 brands · 80 sellers

Flapen Score

Teeth Whitening against its category

The dotted line is the Health average. Past it, Teeth Whitening is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Teeth Whitening market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Teeth Whitening 209K times last year and spent an estimated $581K. The top 5 brands take 92% of clicks. Demand peaks in Feb. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $581K a year.

Searches, last 12 months
209K
Growth, 90 days vs prior 90
+10.6%
Conversion, latest week
4.5%
Market size, estimated
$581Ka year
Peak month
February1.7× the quietest month
Top search term
teeth whitening54K searches a year

02 · Price

A sale here is worth $61.53.

Listings sell for $61.53 on average, from $7.05 to $313.51. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $61.53 that is $15K to $31K a year per listing.

Average price
$61.53inside the $15 to $100 sweet spot
Price range
$7.05–$313.51
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$15K–$31K
Returns
0.4%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #305 within Dental Care. It carries 5,907 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
95%
Out of stock, average day
2.0%
Average rank
#305in Dental Care
Average rating
4.19 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
5,907per listing
Listings tracked
37

04 · Newcomers

Amazon counts 4 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
56 months

Products

Top Teeth Whitening products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

$0$17K$35K$52K$70K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

80

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

41%

Top 20: 83%

Open market

6%

  • Crest55%
  • MySmile14%
  • GuruNanda10%
  • Colgate9%
  • ONOSONIC3%
  • Natural Guest2%
  • Open — no brand owns it (6 brands, 6%)

Demand

Teeth Whitening search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KBlack Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.7×

Search terms

Top Teeth Whitening search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • teeth whitening54K/yr
  • crest toothpaste31K/yr
  • crest24K/yr
  • purple toothpaste12K/yr
  • crest 3d white toothpaste15K/yr
  • crest whitening toothpaste7K/yr
  • toothpaste crest6K/yr
  • colgate purple toothpaste6K/yr
  • crest whitening4K/yr
  • whitening7K/yr

Reviews and returns

What reviews say buyers love and hate about Teeth Whitening

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “تبييض الأسنان”
19%of negative reviews mention “الوظيفة - بشكل عام”
0.4%of orders come back
“doesnt work”
A buyer, on “الوظيفة - بشكل عام”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Teeth Whitening questions

Answered from the same tracked data.