Teeth Whitening
MaybeReturns run at only 0.4% of orders. But the top 5 brands take 92% of clicks, so Teeth Whitening is a Maybe.
- Flapen Score
- 59 / 100Top 16% of 371 Health niches · +8 vs the category median of 5159
- Market size
- $581K/yr209K searches / yr
- 90-day growth
- +10.6%search demand this quarter
- Competition
- 41%top-5 click share · 12 brands · 80 sellers
Flapen Score
Teeth Whitening against its category
The dotted line is the Health average. Past it, Teeth Whitening is stronger. Inside it, weaker.
Market
The Teeth Whitening market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Teeth Whitening 209K times last year and spent an estimated $581K. The top 5 brands take 92% of clicks. Demand peaks in Feb. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
4.5% of searches ended in a purchase last week.
Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $581K a year.
- Searches, last 12 months
- 209K
- Growth, 90 days vs prior 90
- +10.6%
- Conversion, latest week
- 4.5%
- Market size, estimated
- $581Ka year
- Peak month
- February1.7× the quietest month
- Top search term
- teeth whitening54K searches a year
02 · Price
A sale here is worth $61.53.
Listings sell for $61.53 on average, from $7.05 to $313.51. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $61.53 that is $15K to $31K a year per listing.
- Average price
- $61.53inside the $15 to $100 sweet spot
- Price range
- $7.05–$313.51
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $15K–$31K
- Returns
- 0.4%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #305 within Dental Care. It carries 5,907 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 95%
- Out of stock, average day
- 2.0%
- Average rank
- #305in Dental Care
- Average rating
- 4.19 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 5,907per listing
- Listings tracked
- 37
04 · Newcomers
Amazon counts 4 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Teeth Whitening products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Crest 3DWhite Clinical Miracle Glow Advanced Whitening Technology Toothpaste 75ml
- Price
- $28.22
- Rating
- 4.3/5
- Reviews
- 142
- Age
- 2y ago

GuruNanda Express Whitening Strips for Whiter Teeth Made of Natural Coconut Oil for Sensitive Teeth Enamel Safe (14 Strips) Clear 1 Count
- Price
- $60.85
- Rating
- 4.4/5
- Reviews
- 20,112
- Age
- 3y ago

Crest 3D White Ultra White Whitestrips Gently Removes Up to 10 Years of Stains 28 Strips 14 Treatments
- Price
- $138.41
- Rating
- 4.3/5
- Reviews
- 544
- Age
- 2y ago

Crest 3D White Brilliance Perfection Whitening Toothpaste 75mL
- Price
- $22.08
- Rating
- 4.5/5
- Reviews
- 306
- Age
- 7y ago

Crest 3D White Arctic Fresh Whitening Toothpaste 2 x 75ml
- Price
- $30.21
- Rating
- 4.5/5
- Reviews
- 354
- Age
- 7y ago
Trending
90-day click momentum
Purple Teeth Whitening Strips for Sensitive Teeth Enamel-Safe Color Correcting Tooth Whitener Effectively Removes Stubborn Stains Fast Acting & Non-Slip Grip 14 Strips
- Price
- $50.48
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 3mo ago

MySmile Teeth Whitening Pen 30+ Treatment Enamel Safe Tooth Whitening Gel for Teeth Sensitive-10 Min Fast Whitening Teeth-Helps to Remove Stains from Coffee Smoking Wines-Mint Flavor
- Price
- $89.81
- Rating
- 4.2/5
- Reviews
- 1,814
- Age
- 4y ago

Crest 3DWhite Brilliance Deep Stain Remover Ultra White Toothpaste - 3.1oz
- Price
- $55.40
- Rating
- 4.3/5
- Reviews
- 1,855
- Age
- 1y ago

MySmile Teeth Whitening Kit with LED Light Non-Sensitive Teeth Whitener with 4 Whitening Gel Pens 10 Min Fast-Result Home Tooth Whitening Dental Care Help Remove Teeth Stain
- Price
- $125.41
- Rating
- 4.2/5
- Reviews
- 21,814
- Age
- 6y ago

Crest 3DWhite Clinical Ultra Fresh White Advanced Whitening Technology Toothpaste 75ml
- Price
- $25.74
- Rating
- 4.4/5
- Reviews
- 69
- Age
- 2y ago
Newest
by launch date
Purple Teeth Whitening Strips for Sensitive Teeth Enamel-Safe Color Correcting Tooth Whitener Effectively Removes Stubborn Stains Fast Acting & Non-Slip Grip 14 Strips
- Price
- $50.48
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 3mo ago

Colgate Toothpaste Optic White Purple Reveal Whitening Toothpaste 75 ml
- Price
- $22.27
- Rating
- 4.1/5
- Reviews
- 84
- Age
- 10mo ago

Colgate Toothpaste Optic White Purple Reveal Whitening Toothpaste 3x75 ml 3 Pack
- Price
- $59.38
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 11mo ago

Crest 3DWhite Brilliance Deep Stain Remover Ultra White Toothpaste - 3.1oz
- Price
- $55.40
- Rating
- 4.3/5
- Reviews
- 1,855
- Age
- 1y ago

Colgate Visible White Purple Toothpaste for Teeth Whitening Teeth Whitening Colgate Toothpaste with Fluoride Tooth Paste Helps Remove Surface Stains Whitens Yellow Teeth Enamel-Safe for Daily Use
- Price
- $34.91
- Rating
- 4.0/5
- Reviews
- 8,216
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
80
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
41%
Top 20: 83%
Open market
6%
- Crest55%
- MySmile14%
- GuruNanda10%
- Colgate9%
- ONOSONIC3%
- Natural Guest2%
- Open — no brand owns it (6 brands, 6%)
Demand
Teeth Whitening search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.7×
Search terms
Top Teeth Whitening search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- teeth whitening54K/yr
- crest toothpaste31K/yr
- crest24K/yr
- purple toothpaste12K/yr
- crest 3d white toothpaste15K/yr
- crest whitening toothpaste7K/yr
- toothpaste crest6K/yr
- colgate purple toothpaste6K/yr
- crest whitening4K/yr
- whitening7K/yr
Reviews and returns
What reviews say buyers love and hate about Teeth Whitening
We read the reviews and the return reasons for every product selling here.
“doesnt work”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Teeth Whitening questions
Answered from the same tracked data.









