Tampons
MaybeBuyers convert on 18.4% of searches. But the top 5 brands take 97% of clicks, so Tampons is a Maybe.
- Flapen Score
- 55 / 100Top 31% of 371 Health niches · +4 vs the category median of 5155
- Market size
- $402K/yr67K searches / yr
- 90-day growth
- +18.1%search demand this quarter
- Competition
- 59%top-5 click share · 7 brands · 71 sellers
Flapen Score
Tampons against its category
The dotted line is the Health average. Past it, Tampons is stronger. Inside it, weaker.
Market
The Tampons market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Tampons 67K times last year and spent an estimated $402K. The top 5 brands take 97% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
18.4% of searches ended in a purchase last week.
Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 18.4% of those searches ended in a purchase. Searches in the last 90 days moved +18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $402K a year.
- Searches, last 12 months
- 67K
- Growth, 90 days vs prior 90
- +18.1%
- Conversion, latest week
- 18.4%
- Market size, estimated
- $402Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- tampons24K searches a year
02 · Price
A sale here is worth $32.73.
Listings sell for $32.73 on average, from $9.35 to $115.20. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $32.73 that is $16K to $25K a year per listing.
- Average price
- $32.73inside the $15 to $100 sweet spot
- Price range
- $9.35–$115.20
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $16K–$25K
- Returns
- 0.2%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
39% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #32 within Intimate Hygiene. It carries 2,767 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 39%
- Prime listings
- 100%
- Out of stock, average day
- 7.4%
- Average rank
- #32in Intimate Hygiene
- Average rating
- 4.62 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 2,767per listing
- Listings tracked
- 23
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Tampons products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Tampax Tampons Super Discreet With Applicator 12 Tampons
- Price
- $9.35
- Rating
- 4.6/5
- Reviews
- 185
- Age
- 13y ago

Tampax Regular Tampons With Applicator 12 Count
- Price
- $9.55
- Rating
- 4.6/5
- Reviews
- 185
- Age
- 13y ago

Tampax Tampons Super Plus Discreet With Applicator 12 Tampons
- Price
- $9.60
- Rating
- 4.6/5
- Reviews
- 121
- Age
- 13y ago

Kotex Silky Cover Size Normal 16 Tampons
- Price
- $11.29
- Rating
- 4.5/5
- Reviews
- 113
- Age
- 7y ago

OB Tampons Procomfort Normal Pack Of 16 Tampons
- Price
- $12.00
- Rating
- 4.7/5
- Reviews
- 171
- Age
- 7y ago
Trending
90-day click momentum
Tampax Compak Regular Tampons with Applicator 18X Leak Protection and Discretion Feel Clean
- Price
- $28.24
- Rating
- 4.5/5
- Reviews
- 211
- Age
- 8y ago

Tampax Pearl Tampons Super Absorbency With Leakguard Braid Unscented 50 Count
- Price
- $71.62
- Rating
- 4.8/5
- Reviews
- 34,443
- Age
- 13y ago

ENROUSH 100% Organic Cotton Tampons | Biodegradable & Toxin-Free | Hypoallergenic - No Irritation & Allergies | Ultra Absorbent - Leak-Free Protection | Healthy & Comfortable - 16 pcs SUPER
- Price
- $32.46
- Rating
- 4.6/5
- Reviews
- 49
- Age
- 1y ago

Adaye Organic Tampons for Women | 100% Cotton Core with Applicator | Hypoallergenic Unscented & Leak-Proof | Sustainable & Plastic-Free Tampons (Pack of 12) Regular
- Price
- $27.29
- Rating
- 3.9/5
- Reviews
- 14
- Age
- 1y ago

O.B. Procomfort Tampons Ultimate Comfort 16 Super Plus Tampons for Moderate Flow Ideal for First Time Tampons Users
- Price
- $12.73
- Rating
- 4.7/5
- Reviews
- 109
- Age
- 3y ago
Newest
by launch date
Adaye Organic Tampons for Women | 100% Cotton Core with Applicator | Hypoallergenic Unscented & Leak-Proof | Sustainable & Plastic-Free Tampons (Pack of 12) Regular
- Price
- $27.29
- Rating
- 3.9/5
- Reviews
- 14
- Age
- 1y ago

ENROUSH 100% Organic Cotton Tampons | Biodegradable & Toxin-Free | Hypoallergenic - No Irritation & Allergies | Ultra Absorbent - Leak-Free Protection | Healthy & Comfortable - 16 pcs SUPER
- Price
- $32.46
- Rating
- 4.6/5
- Reviews
- 49
- Age
- 1y ago

O.B. Procomfort Tampons Ultimate Comfort 16 Super Plus Tampons for Moderate Flow Ideal for First Time Tampons Users
- Price
- $12.73
- Rating
- 4.7/5
- Reviews
- 109
- Age
- 3y ago

Playtex Simply Gentle Glide - Super Absorbency - 16 Tampons - 360 Degree Protection - Fragrance Fre
- Price
- $20.15
- Rating
- 4.8/5
- Reviews
- 31
- Age
- 3y ago

Playtex Tampon Playtex Simply Gentle Glide - Regular Absorbency - 16 Tampons - 360 Degree Protection - Fragrance Free
- Price
- $19.89
- Rating
- 4.7/5
- Reviews
- 18
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 flat
Sellers
71
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
59%
Top 20: 97%
Open market
1%
- Tampax56%
- Kotex20%
- o.b.15%
- Adaye3%
- Playtex3%
- ENROUSH2%
- Open — no brand owns it (1 brand, 1%)
Demand
Tampons search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Tampons search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tampons24K/yr
- tampax13K/yr
- tampons for women18K/yr
- tampon7K/yr
- tampax pearl5K/yr
Reviews and returns
What reviews say buyers love and hate about Tampons
We read the reviews and the return reasons for every product selling here.
“Literally amazing”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tampons questions
Answered from the same tracked data.









