tampons
Worth a lookShows searches that convert (18.4% search→purchase), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Conversion
Incredible18.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible$32.73avg listing price — sweet spot $15–$100
Price range
Great$9.35–$115.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$402K$402K/yr · 67K searches
Growth
Okay+18.1%90-day search growth — must beat 0% to launch
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,766.61avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Arab Emirates niche tracking, tampons is a $402K/yr Amazon United Arab Emirates market (67K searches/yr). The top 5 brands hold 97% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
tampons market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- $491K–$655K
- units × avg price
- Conversion rate
- 18.4%
- Avg BSR
- #32
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 39%
- Out of stock
- 7.4%
- Avg brand age
- 61 months
- Avg seller age
- 72 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
7 flat
Sellers
71
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
59%
Top 20: 97%
Open market
1%
- Tampax56%
- Kotex20%
- o.b.15%
- Adaye3%
- Playtex3%
- ENROUSH2%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +18.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top tampons search terms
- tampons24K/yr
- tampax13K/yr
- tampons for women18K/yr
- tampon7K/yr
- tampax pearl5K/yr
Top tampons products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tampax Tampons Super Discreet With Applicator 12 Tampons
Tampax$9.354.6★185 rev
Tampax Regular Tampons With Applicator 12 Count
Tampax$9.554.6★185 rev
Tampax Tampons Super Plus Discreet With Applicator 12 Tampons
Tampax$9.604.6★121 rev
Kotex Silky Cover Size Normal 16 Tampons
Kotex$11.294.5★113 rev
OB Tampons Procomfort Normal Pack Of 16 Tampons
o.b.$12.004.7★171 rev
Newest
by launch date
Adaye Organic Tampons for Women | 100% Cotton Core with Applicator | Hypoallergenic Unscented & Leak-Proof | Sustainable & Plastic-Free Tampons (Pack of 12) Regular
Adaye$27.2914 rev
ENROUSH 100% Organic Cotton Tampons | Biodegradable & Toxin-Free | Hypoallergenic - No Irritation & Allergies | Ultra Absorbent - Leak-Free Protection | Healthy & Comfortable - 16 pcs SUPER
ENROUSH$32.4649 rev
O.B. Procomfort Tampons Ultimate Comfort 16 Super Plus Tampons for Moderate Flow Ideal for First Time Tampons Users
o.b.$12.73109 rev
Playtex Simply Gentle Glide - Super Absorbency - 16 Tampons - 360 Degree Protection - Fragrance Fre
Playtex$20.1531 rev
Playtex Tampon Playtex Simply Gentle Glide - Regular Absorbency - 16 Tampons - 360 Degree Protection - Fragrance Free
Playtex$19.8918 rev
Trending
90-day click momentum
Tampax Compak Regular Tampons with Applicator 18X Leak Protection and Discretion Feel Clean
Tampax$28.244.5★
Tampax Pearl Tampons Super Absorbency With Leakguard Braid Unscented 50 Count
Tampax$71.624.8★
ENROUSH 100% Organic Cotton Tampons | Biodegradable & Toxin-Free | Hypoallergenic - No Irritation & Allergies | Ultra Absorbent - Leak-Free Protection | Healthy & Comfortable - 16 pcs SUPER
ENROUSH$32.464.6★
Adaye Organic Tampons for Women | 100% Cotton Core with Applicator | Hypoallergenic Unscented & Leak-Proof | Sustainable & Plastic-Free Tampons (Pack of 12) Regular
Adaye$27.293.9★
O.B. Procomfort Tampons Ultimate Comfort 16 Super Plus Tampons for Moderate Flow Ideal for First Time Tampons Users
o.b.$12.734.7★
What buyers say about tampons
What buyers praise and complain about, mined from review topics.What buyers love
“Literally amazing”
“Very comfortable”
“Sooo comfortable”
“Breathable”
“Lightweight”
Top return reasons
Common questions
- Is tampons profitable to sell on Amazon United Arab Emirates?
- The niche generates $402K/yr across 23 tracked products. 90-day search growth is +18.1%. Flapen's verdict: Worth a look (55/100).
- How competitive is the tampons niche?
- 7 brands and 71 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 97% of demand.
- When does demand for tampons peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the tampons niche?
- Listings span $9.35–$115.20; the average listing price is $32.73 (sweet spot $15–$100). The average incumbent carries 2,767 reviews — the moat a new listing must climb.