stool
Worth a lookShows a sweet-spot price point ($36.35 avg), but soft demand (-4.3% this quarter) keeps it on the watch list.
Avg price
Incredible$36.35avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good802.15avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Returns
Okay3.0%return rate — above 5% kills the launch gate
Price range
Okay$8.74–$180.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$116K$116K/yr · 147K searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-4.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Arab Emirates niche tracking, stool is a $116K/yr Amazon United Arab Emirates market (147K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Feb. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
stool market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $145K–$182K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #22
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 64%
- Out of stock
- 13.3%
- Avg brand age
- 35 months
- Avg seller age
- 80 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
28 falling
Sellers
93
Top-5 brand share
66%
Top 20: 97%
Top-5 click share
33%
Top 20: 70%
Open market
29%
- SKY-TOUCH20%
- Cosmoplast19%
- AMERTEER10%
- ESQUBE10%
- Ikea7%
- Danube Home5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.3% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.6×
Top stool search terms
- stool58K/yr
- stool chair30K/yr
- stools13K/yr
- bathroom stool10K/yr
- plastic stool9K/yr
- small stool8K/yr
- stool for bathroom9K/yr
- stool for kitchen5K/yr
- kitchen stool5K/yr
Top stool products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cosmoplast High Stool Square Dark Brown
Cosmoplast$18.144.4★382 rev
Cosmoplast Plastic Step Stool
Cosmoplast$20.264.4★52 rev
IKEA 602.651.63 Bolmen Slip Resistant Step Stool 12-Inch 602.651.63 1
Ikea$40.834.6★816 rev
AMERTEER Folding Step Stool For Kids | Stepping Stool | 11 Inches Wide And 8 Inches Tall Foldable Step Stool Holds Up To 300 Lbs | Plastic Collapsible Step Stool For Bathroom Garden & Kitchen (White)
AMERTEER$24.384.6★65 rev
SKY-TOUCH Stackable Plastic Dining Stool Living Room Stool office Stool Make Up Stool Durable Plastic & Metal Flexible Seating for Home Office School Patio Indoor/Outdoor(White 40x40x45cm) 1 pcs
SKY-TOUCH$24.543.8★71 rev
Newest
by launch date
SKY-TOUCH Folding Step Stool Heavy Duty Step Stool for Adults Childs Portable & Collapsible Stepping Stools Anti-Slip Stepstool Foldable Steps for Camping DIY Garage Bathroom - Grey 64 * 45cm
SKY-TOUCH$30.1318 rev
Velvaria Step Stool (150KG Capacity) Space-Saving C-Shape Design Portable Plastic Foot Stool Non-Slip Potty Stool for Bathroom (White)
Velvaria$32.836 rev
Velvaria Folding Stool Foldable Step Stool with Non-Slip Surface & Carry Handle for Adults Compact Foldable Foot Stool for Kitchen Bathroom Bedroom Outdoor (Grey)
Velvaria$27.943 rev
KOVAR High Stool Square stool chair -for Indoors and Outdoors (brown)
kovar$14.464 rev
AMERTEER Folding Step Stool For Kids | Stepping Stool | 11 Inches Wide And 8 Inches Tall Foldable Step Stool Holds Up To 300 Lbs | Plastic Collapsible Step Stool For Bathroom Garden & Kitchen (White)
AMERTEER$24.3865 rev
Trending
90-day click momentumVelvaria Folding Stool Foldable Step Stool with Non-Slip Surface & Carry Handle for Adults Compact Foldable Foot Stool for Kitchen Bathroom Bedroom Outdoor (Grey)
Velvaria$27.944.6★
Danube Home Kenli Stool | Light Weight Single Backless Chair | PP+Metal Legs Material | Modern Design 1 Seater Chair For Living Room Dining Room Indoor Furniture L31xW31xH44cm -White
Danube Home$18.974.9★
ESQUBE Plastic High Stool Square for Indoors and Outdoors Brick Red Color
ESQUBE$13.134.3★
SKY-TOUCH Round Rolling Stool: Vanity Chair with PU Leather Height Adjustable 360 Swivel Stool with Wheels for Office Home Drafting Work Studio Shop SPA Salon
SKY-TOUCH$58.524.0★
AMERTEER Folding Step Stool For Kids | Stepping Stool | 11 Inches Wide And 8 Inches Tall Foldable Step Stool Holds Up To 300 Lbs | Plastic Collapsible Step Stool For Bathroom Garden & Kitchen (White)
AMERTEER$24.384.6★
What buyers say about stool
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Great for the price”
“Just as described”
“fits perfectly”
“Sturdy and nice”
“Very useful”
“Spacious storage and good quality”
“Looking stylish and do not take space”
“The material feels durable”
“lightweight”
What buyers complain about
“Small”
“Small only for kids and weak materials”
“Average quality”
“The stool is not stable at all”
“Not at all strong”
“Its nice just need a bit more height”
“not useable for me”
“Waste of money for me”
“this chair broke in 30seconds”
“The clips attached between the legs comes off very easily”
Top return reasons
Common questions
- Is stool profitable to sell on Amazon United Arab Emirates?
- The niche generates $116K/yr across 53 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Worth a look (52/100).
- How competitive is the stool niche?
- 28 brands and 93 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in stool?
- Top complaints mined from reviews: الحجم الكلي, جودة المواد, الجودة الشاملة. The return rate is 3.0%.
- When does demand for stool peak?
- Demand peaks in Feb; the busiest month runs 1.6× the quietest.
- What does it cost to enter the stool niche?
- Listings span $8.74–$180.54; the average listing price is $36.35 (sweet spot $15–$100). The average incumbent carries 802 reviews — the moat a new listing must climb.