Steel Wool
FailDemand is soft, at -19.3% this quarter, so Steel Wool is a Fail.
- Flapen Score
- 48 / 100Ranks 223 of 371 Health niches · −3 vs the category median of 5148
- Market size
- $67K/yr29K searches / yr
- 90-day growth
- -19.3%search demand this quarter
- Competition
- 71%top-5 click share · 10 brands · 28 sellers
Flapen Score
Steel Wool against its category
The dotted line is the Health average. Past it, Steel Wool is stronger. Inside it, weaker.
Market
The Steel Wool market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Steel Wool 29K times last year and spent an estimated $67K. The top 5 brands take 87% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
19.1% of searches ended in a purchase last week.
Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 19.1% of those searches ended in a purchase. Searches in the last 90 days moved -19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.
- Searches, last 12 months
- 29K
- Growth, 90 days vs prior 90
- -19.3%
- Conversion, latest week
- 19.1%
- Market size, estimated
- $67Ka year
- Top search term
- steel wool16K searches a year
02 · Price
A sale here is worth $12.20.
Listings sell for $12.20 on average, from $4.65 to $49.20. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $12.20 that is $3K to $6K a year per listing.
- Average price
- $12.20under the $15 to $100 sweet spot
- Price range
- $4.65–$49.20
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$6K
- Returns
- 0.2%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #33 within Home Care & Cleaning. It carries 602 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 100%
- Out of stock, average day
- 5.5%
- Average rank
- #33in Home Care & Cleaning
- Average rating
- 4.37 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 602per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Steel Wool products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Scotch-Brite Stainless Steel Metal Spiral Scrub Sponge 2 pieces/pack | Ideal for Cast Iron Pans | Powerful Scrubbing | Hard cleaning | Kitchen sponge | Scrub | Kitchen Garage Outdoor
- Price
- $5.95
- Rating
- 4.5/5
- Reviews
- 1,060
- Age
- 7y ago

Scotch-Brite Stainless Steel Metal Spiral Scrub Sponge 2 pieces/pack (Poly pack) | Ideal for Cast Iron Pans | Powerful Scrubbing | Hard cleaning | Kitchen sponge | Scrub | Kitchen Garage Outdoor
- Price
- $6.74
- Rating
- 4.5/5
- Reviews
- 1,060
- Age
- 7y ago

Saf Stainless Steel Spiral Scrub Sponge Pack of 6 Heavy Duty Metal Scouring Pads for Kitchen Cleaning Removes Tough Grease & Burnt Food Reusable Dish & Cookware Scrubbers
- Price
- $7.34
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 6mo ago

Scotch-Brite Stainless Steel Metal Spiral Scrub Sponge 6 pieces/pack | Ideal for Cast Iron Pans | Powerful Scrubbing | Hard cleaning | Kitchen sponge | Scrub | Kitchen Garage Outdoor
- Price
- $15.78
- Rating
- 4.5/5
- Reviews
- 1,060
- Age
- 7y ago

ARIX STTEEL WOOL 12 PCS
- Price
- $4.92
- Rating
- 4.2/5
- Reviews
- 77
- Age
- 7y ago
Trending
90-day click momentum
Saf Stainless Steel Spiral Scrub Sponge Pack of 6 Heavy Duty Metal Scouring Pads for Kitchen Cleaning Removes Tough Grease & Burnt Food Reusable Dish & Cookware Scrubbers
- Price
- $7.34
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 6mo ago

Saf Stainless Steel Spiral Scrub Sponge Pack of 2 Heavy Duty Metal Scouring Pad for Kitchen Cleaning Removes Tough Grease & Burnt Food Reusable Dish & Cookware Scrubber
- Price
- $4.65
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago

ECVV 4Pcs Stainless Steel Metal Spiral Scrub Sponge Ideal for Cast Iron Pans Powerful Scrubbing Hard cleaning Kitchen sponge Scrub Kitchen Garage Outdoor
- Price
- $8.21
- Rating
- 4.2/5
- Reviews
- 10
- Age
- 2y ago

Bcleen بيكلين Dishwashing Heavy Duty Steel Wool Scrubber 6
- Price
- $10.93
- Rating
- 3.4/5
- Reviews
- 26
- Age
- 5y ago

Scotch-Brite Stainless Steel Metal Spiral Scrub Sponge 2 pieces/pack (Poly pack) | Ideal for Cast Iron Pans | Powerful Scrubbing | Hard cleaning | Kitchen sponge | Scrub | Kitchen Garage Outdoor
- Price
- $6.74
- Rating
- 4.5/5
- Reviews
- 1,060
- Age
- 7y ago
Newest
by launch date
Saf Stainless Steel Spiral Scrub Sponge Pack of 6 Heavy Duty Metal Scouring Pads for Kitchen Cleaning Removes Tough Grease & Burnt Food Reusable Dish & Cookware Scrubbers
- Price
- $7.34
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 6mo ago

Saf Stainless Steel Spiral Scrub Sponge Pack of 2 Heavy Duty Metal Scouring Pad for Kitchen Cleaning Removes Tough Grease & Burnt Food Reusable Dish & Cookware Scrubber
- Price
- $4.65
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago

2Pack Stainless Steel Wool 6Meter Steel Wool Fill Fabric Roll Gap Blocker Coarse Wire Hardware Cloth DIY Kit for Holes Wall Garden Kitchen Pipeline in Garage
- Price
- $49.20
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 11mo ago

Stainless Steel Scrubber Set 10 Steel Wool Balls with Long Plastic Handle for Heavy-Duty Cleaning Ideal for Pots Pans Grills and Kitchen Items
- Price
- $24.49
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 1y ago

Fitto Stainless Steel Scrubber Set - 12 Pack Heavy-Duty Cleaning Pads for Kitchen Pots Pans Grills and More | Rust-Resistant & Durable Cleaning Solution
- Price
- $14.57
- Rating
- 4.2/5
- Reviews
- 29
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
10 flat
Sellers
28
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
9%
- Scotch-Brite52%
- saf12%
- Arix11%
- Vileda8%
- Lonimia4%
- ECVV4%
- Open — no brand owns it (4 brands, 9%)
Demand
Steel Wool search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5× · 8 of 12 months tracked
Search terms
Top Steel Wool search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- steel wool16K/yr
- steel scrubber for dishes10K/yr
- steel scrub4K/yr
Reviews and returns
What reviews say buyers love and hate about Steel Wool
We read the reviews and the return reasons for every product selling here.
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
6 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Steel Wool questions
Answered from the same tracked data.









