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Shilajit

Maybe

Returns run at only 0.6% of orders. But demand is soft, at -21.4% this quarter, so Shilajit is a Maybe.

Flapen Score
53
53 / 100
Top 37% of 371 Health niches · +2 vs the category median of 51
Market size
$713K/yr160K searches / yr
90-day growth
-21.4%search demand this quarter
Competition
62%top-5 click share · 15 brands · 32 sellers

Flapen Score

Shilajit against its category

The dotted line is the Health average. Past it, Shilajit is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shilajit market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Shilajit 160K times last year and spent an estimated $713K. The top 5 brands take 79% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $713K a year.

Searches, last 12 months
160K
Growth, 90 days vs prior 90
-21.4%
Conversion, latest week
4.1%
Market size, estimated
$713Ka year
Peak month
August1.5× the quietest month
Top search term
shilajit59K searches a year

02 · Price

A sale here is worth $107.89.

Listings sell for $107.89 on average, from $17.66 to $309.26. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $107.89 that is $27K to $54K a year per listing.

Average price
$107.89above the $15 to $100 sweet spot
Price range
$17.66–$309.26
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$27K–$54K
Returns
0.6%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #138 within Diet & Nutrition. It carries 2,773 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
13.0%
Average rank
#138in Diet & Nutrition
Average rating
4.09 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
2,773per listing
Listings tracked
21

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Shilajit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

$0$36K$71K$107K$143K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

32

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

17%

  • Kapiva26%
  • Be Bodywise18%
  • Man Matters15%
  • Dabur14%
  • Double Wood Supplements6%
  • Carlyle4%
  • Open — no brand owns it (9 brands, 17%)

Demand

Shilajit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Shilajit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shilajit59K/yr
  • shilajit for men68K/yr
  • shilajit gummies6K/yr
  • شيلاجيت6K/yr
  • shilajit for women12K/yr
  • shilajit resin4K/yr
  • شيلاجيت أصلي عضوي4K/yr

Reviews and returns

What reviews say buyers love and hate about Shilajit

We read the reviews and the return reasons for every product selling here.

56%of positive reviews mention “الجودة الشاملة”
25%of negative reviews mention “الذوق العام”
0.6%of orders come back
“Taste bad,”
A buyer, on “الذوق العام”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Shilajit questions

Answered from the same tracked data.