shaving gel
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$24.70avg listing price — sweet spot $15–$100
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Price range
Great$11.01–$69.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,090avg incumbent reviews — the moat a new listing must climb
Growth
Okay+18.1%90-day search growth — must beat 0% to launch
Market size
Okay$165K$165K/yr · 58K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Brand share
Bad90%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Arab Emirates niche tracking, shaving gel is a $165K/yr Amazon United Arab Emirates market (58K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov. Verdict: Worth a look — 58/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
shaving gel market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $198K–$247K
- units × avg price
- Conversion rate
- 11.6%
- Avg BSR
- #12
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 47%
- Out of stock
- 0.0%
- Avg brand age
- 83 months
- Avg seller age
- 68 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
9 flat
Sellers
38
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
7%
- NIVEA47%
- Procter & Gamble16%
- Gillette13%
- CD COSMO DESIGNS9%
- Schick6%
- SZ STAR3%
- Open — no brand owns it (3 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +18.1% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.8×
Top shaving gel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NIVEA MEN Shaving Gel Sensitive Chamomile & Hamamelis 200ml
NIVEA$14.244.5★1,115 rev
Gillette Fusion5 Ultra Sensitive Shaving Gel for Men Soothes and Protects Sensitive Skin Leaving It Clean and Comfortable 200 ml Packaging May Vary
Procter & Gamble$18.814.6★11,023 rev
NIVEA MEN Shaving Gel DEEP Clean Shave Antibacterial Black Carbon 200ml
NIVEA$14.474.5★994 rev
CD COSMO DESIGNS Men Artic Rush Cooling Smooth & Comfortable Shaving Gel 1000ML
CD COSMO DESIGNS$24.423.9★268 rev
Schick Shave Guard Sensitive Skin Shaving Gel- With Aloe Vera-Gentle Formula-Soothing Shave With No Irritation-Gentle Razor Glide-Hydrates Protects And Refreshes Skin-200Ml
Schick$11.014.1★136 rev
Newest
by launch date
Jan London Classic Protect Smooth and Comfortable Shaving Gel for Men 500 ml
jan london$11.951 rev
SZ STAR Men Non Foaming Shaving Gel 1000ml Aloe Vera & Glycerin Formula for Sensitive Skin Superior Lubrication Smooth Shave & Razor Burn Protection Hydrating Clear Shave Gel
SZ STAR$34.4832 rev
Lazy Society Cica Shaving Gel Transparent non-foaming soothing gel enriched with Centella Asiatica Aloe Vera and Panthenol for Skin Protection for all sensitive type skin 250ml
Lazy Society$65.50218 rev
King of Shaves Sensitive Shave Gel 175ml
King of Shaves$21.9542 rev
Gillette Fusion5 Ultra Sensitive Shaving Gel for Men with Almond Oil Helps Protect Sensitive Skin Helps Reduce Shaving Irritation Rich Lubricating Foam 200ml x 6 Pack
Gillette$69.211,063 rev
Trending
90-day click momentumLazy Society Cica Shaving Gel Transparent non-foaming soothing gel enriched with Centella Asiatica Aloe Vera and Panthenol for Skin Protection for all sensitive type skin 250ml
Lazy Society$65.504.1★
Jan London Classic Protect Smooth and Comfortable Shaving Gel for Men 500 ml
jan london$11.954.0★
NIVEA MEN Shaving Foam DEEP Smooth Shave Antibacterial Black Carbon 200ml
NIVEA$15.044.5★
CD COSMO DESIGNS Men Artic Rush Cooling Smooth & Comfortable Shaving Gel 1000ML
CD COSMO DESIGNS$24.423.9★
SZ STAR Men Non Foaming Shaving Gel 1000ml Aloe Vera & Glycerin Formula for Sensitive Skin Superior Lubrication Smooth Shave & Razor Burn Protection Hydrating Clear Shave Gel
SZ STAR$34.484.0★
What buyers say about shaving gel
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Item as described”
“Very good since it has a big amount”
“This is a great brand and lathers well”
“Value for money”
“Take care, this shaving gel stays clear and is meant to lubricate”
“It has a nice masculine, gentle, scent”
“It has a nice masculine, gentle, scent”
What buyers complain about
“Smells like toilet cleaner”
“It is just a sticky gel”
“Gel doesnt dispense”
“The gel doesn't come out easily”
“icy feel to it”
“it is a better alternative since foam/cream makes my skin feel greasy”
“it is a better alternative since foam/cream makes my skin feel greasy”
“It does not soften your hair for easier cutting”
Top return reasons
Common questions
- Is shaving gel profitable to sell on Amazon United Arab Emirates?
- The niche generates $165K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +18.1%. Flapen's verdict: Worth a look (58/100).
- How competitive is the shaving gel niche?
- 9 brands and 38 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in shaving gel?
- Top complaints mined from reviews: يشم, الالتصاق, آلية التوزيع. The return rate is 0.3%.
- When does demand for shaving gel peak?
- Demand peaks in Nov; the busiest month runs 1.8× the quietest.
- What does it cost to enter the shaving gel niche?
- Listings span $11.01–$69.21; the average listing price is $24.70 (sweet spot $15–$100). The average incumbent carries 1,090 reviews — the moat a new listing must climb.