shaving cream
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great$21.19avg listing price — sweet spot $15–$100
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Price range
Great$3.16–$53.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$312K$312K/yr · 139K searches
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+13.6%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Bad9,067.83avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Arab Emirates niche tracking, shaving cream is a $312K/yr Amazon United Arab Emirates market (139K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov. Verdict: Worth a look — 57/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
shaving cream market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- $318K–$424K
- units × avg price
- Conversion rate
- 10.6%
- Avg BSR
- #15
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 33%
- Out of stock
- 3.0%
- Avg brand age
- 85 months
- Avg seller age
- 71 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
68
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
55%
Top 20: 96%
Open market
11%
- Gillette42%
- NIVEA17%
- eos12%
- Beiersdorf9%
- NIVEA MEN7%
- Gillette Venus3%
- Open — no brand owns it (5 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.6% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.5×
Top shaving cream search terms
- shaving foam42K/yr
- shaving cream52K/yr
- gillette shaving foam7K/yr
- shaving cream for women9K/yr
- shaving cream for men9K/yr
- shaving foam men7K/yr
- eos shaving cream5K/yr
- shaving foam women3K/yr
- shaving gel women3K/yr
- فوم حلاقه رجالي2K/yr
Top shaving cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gillette Classic Menthol Mens Shaving Foam 200ml
Gillette$7.964.6★500 rev
Gillette Foamy Lemon Shaving Foam 200ml
Gillette$8.244.4★369 rev
NIVEA MEN Shaving Gel Sensitive Chamomile & Hamamelis 200ml
NIVEA$14.244.5★1,115 rev
Nivea Men Shaving Foam Sensitive 200ml
Beiersdorf$13.054.4★208 rev
NIVEA MEN Shaving Cream Protect & Care Aloe Vera 100ml
NIVEA MEN$8.164.6★281 rev
Newest
by launch date
eos Cashmere Skin Collection Shave Oil- Vanilla Cashmere Scented Entire Bikini Area-Approved 6 fl oz
eos$44.325,228 rev
Gillette Venus Satin Care Dry Skin Womens Shaving Gel 200 ml
Gillette Venus$27.2839 rev
VI - JOHN Shaving Foam Hard Skin 400G
VI - JOHN$11.3520 rev
NIVEA MEN Shaving Foam Sensitive Chamomile & Hamamelis 2x200ml
NIVEA$30.0327 rev
Gillette Classic Shaving Foam Regular 2 x 200ml
Gillette$25.358 rev
Trending
90-day click momentumGillette Classic Shaving Foam Regular 2 x 200ml
Gillette$25.353.9★
NIVEA MEN Shaving Cream Protect & Care Aloe Vera 100ml
NIVEA MEN$8.164.6★
Nivea Men Shaving Foam Sensitive 200ml
Beiersdorf$13.054.4★
EOS Ultra Moisturizing Shave Cream - Pomegranate Raspberry - 207ml
eos$36.994.5★
Eos Sensitive Skin Shave Cream 7 Ounce
eos$38.784.5★
What buyers say about shaving cream
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Item as described”
“Read carefully”
“This is a great brand and lathers well”
“nice scent”
“Smooth shave, no irritation”
“Value for money”
“no irritation”
What buyers complain about
“it didnt work”
“This foam not make hairs smoother to shave”
“the oil one until every one said to”
Top return reasons
Common questions
- Is shaving cream profitable to sell on Amazon United Arab Emirates?
- The niche generates $312K/yr across 24 tracked products. 90-day search growth is +13.6%. Flapen's verdict: Worth a look (57/100).
- How competitive is the shaving cream niche?
- 11 brands and 68 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in shaving cream?
- Top complaints mined from reviews: الوظيفة - بشكل عام, ملائمة الشعر القصير, زيتي/دهني. The return rate is 0.3%.
- When does demand for shaving cream peak?
- Demand peaks in Nov; the busiest month runs 1.5× the quietest.
- What does it cost to enter the shaving cream niche?
- Listings span $3.16–$53.40; the average listing price is $21.19 (sweet spot $15–$100). The average incumbent carries 9,068 reviews — the moat a new listing must climb.