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Scent Booster

Fail

The top 5 brands take 100% of clicks, so Scent Booster is a Fail.

Flapen Score
49
49 / 100
Ranks 208 of 371 Health niches · −2 vs the category median of 51
Market size
$539K/yr125K searches / yr
90-day growth
+0.0%search demand this quarter
Competition
58%top-5 click share · 3 brands · 46 sellers

Flapen Score

Scent Booster against its category

The dotted line is the Health average. Past it, Scent Booster is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scent Booster market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Scent Booster 125K times last year and spent an estimated $539K. All 3 brands take every click. Flapen scores it 49 out of 100, a Fail.

01 · Demand

7.7% of searches ended in a purchase last week.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $539K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
+0.0%
Conversion, latest week
7.7%
Market size, estimated
$539Ka year
Top search term
lenor36K searches a year

02 · Price

A sale here is worth $55.82.

Listings sell for $55.82 on average, from $14.97 to $127.89. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $55.82 that is $6K to $14K a year per listing.

Average price
$55.82inside the $15 to $100 sweet spot
Price range
$14.97–$127.89
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
$6K–$14K
Returns
0.2%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #83 within Home Care & Cleaning. It carries 4,752 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
86%
Out of stock, average day
8.9%
Average rank
#83in Home Care & Cleaning
Average rating
4.65 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
4,752per listing
Listings tracked
22

04 · Newcomers

Amazon counts 8 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
8Amazon's first-year sales bar
Average brand age
41 months

Products

Top Scent Booster products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

$0$54K$108K$162K$216K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

46

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

0%

  • Downy48%
  • Lenor39%
  • Comfort13%

Search terms

Top Scent Booster search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lenor36K/yr
  • downy unstopables18K/yr
  • scent booster11K/yr
  • downy beads9K/yr
  • unstoppables9K/yr
  • حبيبات داوني6K/yr
  • lenor scent booster9K/yr
  • laundry beads5K/yr
  • laundry perfume5K/yr
  • lenor fabric softener5K/yr

Reviews and returns

What reviews say buyers love and hate about Scent Booster

We read the reviews and the return reasons for every product selling here.

53%of positive reviews mention “يشم”
44%of negative reviews mention “يشم”
0.2%of orders come back
“Horrible smell”
A buyer, on “يشم”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Scent Booster questions

Answered from the same tracked data.