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Purina Wet Cat Food

Maybe

Returns run at only 0.2% of orders. But the top 5 brands take 99% of clicks, so Purina Wet Cat Food is a Maybe.

Flapen Score
58
58 / 100
Top 20% of 371 Health niches · +7 vs the category median of 51
Market size
$273K/yr63K searches / yr
90-day growth
+25.2%search demand this quarter
Competition
49%top-5 click share · 6 brands · 29 sellers

Flapen Score

Purina Wet Cat Food against its category

The dotted line is the Health average. Past it, Purina Wet Cat Food is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purina Wet Cat Food market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Purina Wet Cat Food 63K times last year and spent an estimated $273K. The top 5 brands take 99% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

8.0% of searches ended in a purchase last week.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $273K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
+25.2%
Conversion, latest week
8.0%
Market size, estimated
$273Ka year
Top search term
purina30K searches a year

02 · Price

A sale here is worth $54.11.

Listings sell for $54.11 on average, from $4.23 to $147.45. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $54.11 that is $14K to $27K a year per listing.

Average price
$54.11inside the $15 to $100 sweet spot
Price range
$4.23–$147.45
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$14K–$27K
Returns
0.2%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #137 within Diet & Nutrition. It carries 206 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#137in Diet & Nutrition
Average rating
4.55 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
206per listing
Listings tracked
33

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 111 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
111 months

Products

Top Purina Wet Cat Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

$0$11K$22K$33K$44K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 flat

Sellers

29

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

49%

Top 20: 87%

Open market

0%

  • PURINA ONE57%
  • Purina37%
  • Purina Pro Plan3%
  • PURINA Pro Plan1%
  • Purina - Friskies1%
  • Felix1%
  • Open — no brand owns it (0%)

Search terms

Top Purina Wet Cat Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purina30K/yr
  • purina wet cat food27K/yr
  • purina one cat food wet6K/yr

Reviews and returns

What reviews say buyers love and hate about Purina Wet Cat Food

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “مسموح باصطحاب الحيوانات الأليفة”
17%of negative reviews mention “فاسد/فاسد/فاسد”
0.2%of orders come back
“THIS WAS NOT FRESH THERE WAS A BLACK COLOUR IN THE FOOD AND THE CATS DID NOT TOUCH THE FOOD”
A buyer, on “فاسد/فاسد/فاسد”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Purina Wet Cat Food questions

Answered from the same tracked data.