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Purina Cat Food

Maybe

Returns run at only 0.2% of orders. But the top 5 brands take 100% of clicks, so Purina Cat Food is a Maybe.

Flapen Score
56
56 / 100
Top 27% of 371 Health niches · +5 vs the category median of 51
Market size
$415K/yr74K searches / yr
90-day growth
+18.4%search demand this quarter
Competition
67%top-5 click share · 2 brands · 14 sellers

Flapen Score

Purina Cat Food against its category

The dotted line is the Health average. Past it, Purina Cat Food is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purina Cat Food market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Purina Cat Food 74K times last year and spent an estimated $415K. All 2 brands take every click. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

12.9% of searches ended in a purchase last week.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 12.9% of those searches ended in a purchase. Searches in the last 90 days moved +18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $415K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
+18.4%
Conversion, latest week
12.9%
Market size, estimated
$415Ka year
Top search term
purina one cat food dry46K searches a year

02 · Price

A sale here is worth $43.68.

Listings sell for $43.68 on average, from $12.72 to $77.67. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $43.68 that is $33K to $44K a year per listing.

Average price
$43.68inside the $15 to $100 sweet spot
Price range
$12.72–$77.67
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
$33K–$44K
Returns
0.2%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #160 within Diet & Nutrition. It carries 150 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#160in Diet & Nutrition
Average rating
4.57 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
150per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
68 months

Products

Top Purina Cat Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

$0$42K$83K$125K$166K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • PURINA ONE72%
  • Purina28%
  • Open — no brand owns it (0%)

Search terms

Top Purina Cat Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purina one cat food dry46K/yr
  • purina one12K/yr
  • purina cat food8K/yr
  • cat food purina4K/yr
  • one4K/yr

Reviews and returns

What reviews say buyers love and hate about Purina Cat Food

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “الجودة الشاملة”
50%of negative reviews mention “عسر الهضم”
0.2%of orders come back
“My kitten had diarrhea”
A buyer, on “عسر الهضم”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Purina Cat Food questions

Answered from the same tracked data.