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Purell Hand Sanitizer

Fail

The top 5 brands take 100% of clicks, so Purell Hand Sanitizer is a Fail.

Flapen Score
48
48 / 100
Ranks 223 of 371 Health niches · −3 vs the category median of 51
Market size
$72K/yr13K searches / yr
90-day growth
+44.3%search demand this quarter
Competition
58%top-5 click share · 3 brands · 24 sellers

Flapen Score

Purell Hand Sanitizer against its category

The dotted line is the Health average. Past it, Purell Hand Sanitizer is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purell Hand Sanitizer market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Purell Hand Sanitizer 13K times last year and spent an estimated $72K. All 3 brands take every click. Flapen scores it 48 out of 100, a Fail.

01 · Demand

6.9% of searches ended in a purchase last week.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +44.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
+44.3%
Conversion, latest week
6.9%
Market size, estimated
$72Ka year
Top search term
purell hand sanitizer7K searches a year

02 · Price

A sale here is worth $84.15.

Listings sell for $84.15 on average, from $2.00 to $375.63. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $84.15 that is $0 to $8K a year per listing.

Average price
$84.15inside the $15 to $100 sweet spot
Price range
$2.00–$375.63
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
0.4%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

29% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #154 within Medication & Remedies. It carries 1,895 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
50%
Out of stock, average day
2.9%
Average rank
#154in Medication & Remedies
Average rating
4.49 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,895per listing
Listings tracked
24

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Purell Hand Sanitizer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$7K$11K$14K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

3 flat

Sellers

24

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 95%

Open market

0%

  • Purell79%
  • Gojo20%
  • AMAL1%
  • Open — no brand owns it (0%)

Demand

Purell Hand Sanitizer search demand

Weekly searches over the year. Pick a range.

350250Spike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Purell Hand Sanitizer

We read the reviews and the return reasons for every product selling here.

100%of negative reviews mention “يشم”
0.4%of orders come back
“has a bad smell”
A buyer, on “يشم”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

FAQ

Common Purell Hand Sanitizer questions

Answered from the same tracked data.