Prenatal Vitamins
FailDemand is soft, at -16.8% this quarter, so Prenatal Vitamins is a Fail.
- Flapen Score
- 44 / 100Ranks 289 of 371 Health niches · −7 vs the category median of 5144
- Market size
- $134K/yr24K searches / yr
- 90-day growth
- -16.8%search demand this quarter
- Competition
- 59%top-5 click share · 14 brands · 33 sellers
Flapen Score
Prenatal Vitamins against its category
The dotted line is the Health average. Past it, Prenatal Vitamins is stronger. Inside it, weaker.
Market
The Prenatal Vitamins market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Prenatal Vitamins 24K times last year and spent an estimated $134K. The top 5 brands take 74% of clicks. Demand peaks in Feb–Mar. Flapen scores it 44 out of 100, a Fail.
01 · Demand
4.8% of searches ended in a purchase last week.
Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $134K a year.
- Searches, last 12 months
- 24K
- Growth, 90 days vs prior 90
- -16.8%
- Conversion, latest week
- 4.8%
- Market size, estimated
- $134Ka year
- Peak month
- February1.9× the quietest month
- Top search term
- prenatal vitamins15K searches a year
02 · Price
A sale here is worth $113.09.
Listings sell for $113.09 on average, from $38.51 to $214.05. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $113.09 that is $0 to $11K a year per listing.
- Average price
- $113.09above the $15 to $100 sweet spot
- Price range
- $38.51–$214.05
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$11K
- Returns
- 0.3%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #140 within Diet & Nutrition. It carries 4,219 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 90%
- Out of stock, average day
- 0.0%
- Average rank
- #140in Diet & Nutrition
- Average rating
- 4.54 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 4,219per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Prenatal Vitamins products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Nature Made Prenatal with Folic Acid + DHA Dietary Supplement for Daily Nutritional Support 110 Softgels 110 Day Supply
- Price
- $111.66
- Rating
- 4.7/5
- Reviews
- 24,236
- Age
- 8y ago
THORNE Basic Prenatal - Well-Researched Folate Multi for Pregnant & Nursing Women - Includes 18 Vitamins & Minerals Plus Choline - Third-Party Certified - Gluten Dairy & Soy-Free - 30 Servings
- Price
- $144.05
- Rating
- 4.3/5
- Reviews
- 5,976
- Age
- 9y ago
Pink Stork Total Prenatal Vitamins with DHA Folate Iron Choline and Vitamin B12 - Prenatals for Women to Support Fetal Development Pregnancy Essentials Berry Essence 60 Capsules 1 Month Supply
- Price
- $148.20
- Rating
- 4.4/5
- Reviews
- 7,577
- Age
- 7y ago
Vitabiotics Pregnacare Conception Tablets | Fertility & Reproduction Support with Zinc & Folic Acid & Inositol & Vitamin D & B12 & L-Arginine for Trying for a Baby | 30 Tablets
- Price
- $54.29
- Rating
- 4.4/5
- Reviews
- 8,190
- Age
- 13y ago
Nature Made Prenatal Vitamin + DHA Softgel with Folic Acid Iodine and Zinc 90 Count
- Price
- $122.49
- Rating
- 4.6/5
- Reviews
- 15,026
- Age
- 13y ago
Trending
90-day click momentum
Vitabiotics Pregnacare Max | Maximum Pregnancy Support with Omega-3 DHA Folic Acid Calcium L-Methylfolate & Vitamin D & Supports Baby Brain & Eye Development | 56 Tablets + 28 Capsules
- Price
- $79.69
- Rating
- 4.7/5
- Reviews
- 30
- Age
- 5y ago
Seeking Health Prenatal Essentials MF - Brain Development & Methylation Support - Methyl-Free Vegetarian Capsules with Selenium Vitamin B6 Zinc & Vitamin B12-60 Capsules
- Price
- $145.78
- Rating
- 4.7/5
- Reviews
- 198
- Age
- 8mo ago
Ovasave Prenatal Essentials 120 capsules for Pregnancy Support with 24 Key Nutrients including Methylated Folate Choline DHA & Iron
- Price
- $136.15
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 1y ago
Folio 1 Basic Preconception & Pregnancy Supplement Folate Iodine & Essential Vitamins Supports Early Pregnancy & Fetal Development 90 Mini Tablets
- Price
- $39.02
- Rating
- 4.8/5
- Reviews
- 8,557
- Age
- 6mo ago
Pink Stork Total Prenatal Vitamins with DHA Folate Iron Choline and Vitamin B12 - Prenatals for Women to Support Fetal Development Pregnancy Essentials Berry Essence 60 Capsules 1 Month Supply
- Price
- $148.20
- Rating
- 4.4/5
- Reviews
- 7,577
- Age
- 7y ago
Newest
by launch dateFolio 1 Basic Preconception & Pregnancy Supplement Folate Iodine & Essential Vitamins Supports Early Pregnancy & Fetal Development 90 Mini Tablets
- Price
- $39.02
- Rating
- 4.8/5
- Reviews
- 8,557
- Age
- 6mo ago
Seeking Health Prenatal Essentials MF - Brain Development & Methylation Support - Methyl-Free Vegetarian Capsules with Selenium Vitamin B6 Zinc & Vitamin B12-60 Capsules
- Price
- $145.78
- Rating
- 4.7/5
- Reviews
- 198
- Age
- 8mo ago
Ovasave Prenatal Essentials 120 capsules for Pregnancy Support with 24 Key Nutrients including Methylated Folate Choline DHA & Iron
- Price
- $136.15
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 1y ago
Ritual Prenatal Vitamins: Folate & Choline for Neural Tube Support Omega-3 DHA for Fetal Brain Development Iron Calcium-Helper D3 & K2 Non-GMO Citrus Essenced 30 Day Supply 60 Vegan Capsules
- Price
- $214.05
- Rating
- 4.2/5
- Reviews
- 5,399
- Age
- 2y ago
THORNE Prenatal DHA - 650 mg DHA and 200 mg of EPA - Supports Babys Brain & Nervous System Development from Pregnancy to Nursing - 60 Capsules - 30 Servings
- Price
- $130.39
- Rating
- 4.6/5
- Reviews
- 944
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
33
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
59%
Top 20: 99%
Open market
20%
- Nature Made26%
- THORNE21%
- Pink Stork11%
- Megafood8%
- Pregnacare8%
- 21st Century6%
Demand
Prenatal Vitamins search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 1.9×
Search terms
Top Prenatal Vitamins search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- prenatal vitamins15K/yr
- prenatal5K/yr
- prenatal multivitamins for women4K/yr
Reviews and returns
What reviews say buyers love and hate about Prenatal Vitamins
We read the reviews and the return reasons for every product selling here.
“smell like poison”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
8 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Prenatal Vitamins questions
Answered from the same tracked data.