Philips Sonicare Brush Heads
MaybeReturns run at only 0.9% of orders. But the top 5 brands take 97% of clicks, so Philips Sonicare Brush Heads is a Maybe.
- Flapen Score
- 53 / 100Top 37% of 371 Health niches · +2 vs the category median of 5153
- Market size
- $349K/yr33K searches / yr
- 90-day growth
- +7.8%search demand this quarter
- Competition
- 44%top-5 click share · 8 brands · 31 sellers
Flapen Score
Philips Sonicare Brush Heads against its category
The dotted line is the Health average. Past it, Philips Sonicare Brush Heads is stronger. Inside it, weaker.
Market
The Philips Sonicare Brush Heads market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Philips Sonicare Brush Heads 33K times last year and spent an estimated $349K. The top 5 brands take 97% of clicks. Demand peaks in Nov. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
12.0% of searches ended in a purchase last week.
Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 12.0% of those searches ended in a purchase. Searches in the last 90 days moved +7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $349K a year.
- Searches, last 12 months
- 33K
- Growth, 90 days vs prior 90
- +7.8%
- Conversion, latest week
- 12.0%
- Market size, estimated
- $349Ka year
- Peak month
- November1.6× the quietest month
- Top search term
- philips sonicare brush heads16K searches a year
02 · Price
A sale here is worth $88.98.
Listings sell for $88.98 on average, from $41.81 to $165.65. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $88.98 that is $9K to $22K a year per listing.
- Average price
- $88.98inside the $15 to $100 sweet spot
- Price range
- $41.81–$165.65
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $9K–$22K
- Returns
- 0.9%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #82 within Dental Care. It carries 3,684 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 100%
- Out of stock, average day
- 7.1%
- Average rank
- #82in Dental Care
- Average rating
- 4.60 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 3,684per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 2 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Philips Sonicare Brush Heads products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
WEQNNM Replacement Toothbrush Heads Compatible with Philips Sonicare:10 Pack Professional Electric Brush Heads for Sonicare 4100 6100 &More Snap-on Handles
- Price
- $49.22
- Rating
- 4.5/5
- Reviews
- 726
- Age
- 3y ago
Philips Sonicare All-in-One Brush Head Black 2PK HX9092/91
- Price
- $111.83
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago
Beurer SC Classic Clean Electric Toothbrush Heads 4 Replacement Brushes for Philips Sonicare Sonic Toothbrushes W-shaped Indicator Bristles Medium Hardness
- Price
- $44.14
- Rating
- 4.4/5
- Reviews
- 436
- Age
- 1y ago
Philips Sonicare Premium Plaque Defence Brushsync Enabled Replacement Brush Heads 2Pk White - Hx904217
- Price
- $92.25
- Rating
- 4.7/5
- Reviews
- 1,795
- Age
- 8y ago
Philips Sonicare W2 Optimal Standard Brush Heads Click-On BrushSync Enabled Pack Of 6 Black - HX6066/88
- Price
- $165.65
- Rating
- 4.7/5
- Reviews
- 126
- Age
- 1y ago
Trending
90-day click momentum
Replacement Toothbrush Heads Compatible with Philips Sonicare Click-on Electric Toothbrush Handles Replacement Heads for Philips Sonicare C1 C2 G2 5100 6100 Brush (10 Count)
- Price
- $46.59
- Rating
- 4.4/5
- Reviews
- 898
- Age
- 3mo ago
Philips Sonicare All-in-One Brush Head Black 2PK HX9092/91
- Price
- $111.83
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago
Philips Sonicare Optimal White Brush Head White 2PK HX6062/14
- Price
- $75.58
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Philips Sonicare Optimal White Brush Head Black 2PK HX6062/91
- Price
- $81.29
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Philips Sonicare W2 Optimal Standard Brush Heads Click-On BrushSync Enabled Pack Of 6 Black - HX6066/88
- Price
- $165.65
- Rating
- 4.7/5
- Reviews
- 126
- Age
- 1y ago
Newest
by launch dateReplacement Toothbrush Heads Compatible with Philips Sonicare Click-on Electric Toothbrush Handles Replacement Heads for Philips Sonicare C1 C2 G2 5100 6100 Brush (10 Count)
- Price
- $46.59
- Rating
- 4.4/5
- Reviews
- 898
- Age
- 3mo ago
Philips Sonicare All-in-One Brush Head Black 2PK HX9092/91
- Price
- $111.83
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago
Philips Sonicare Optimal White Brush Head Black 2PK HX6062/91
- Price
- $81.29
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Philips Sonicare Optimal White Brush Head White 2PK HX6062/14
- Price
- $75.58
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
YOOJ 8 Pcs Replacement Toothbrush Heads Replacement Brush Head for Philips Sonicare Electric Toothbrushes Classic Toothbrush Heads HX6014 Fit the Models of HX3/HX6/HX9/HX8/HX7 Series (White)
- Price
- $41.81
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
31
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
44%
Top 20: 96%
Open market
2%
- PHILIPS74%
- WEQNNM11%
- Beurer9%
- Voguish2%
- Philips Sonicare1%
- YOOJ1%
- Open — no brand owns it (2 brands, 2%)
Demand
Philips Sonicare Brush Heads search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.6×
Search terms
Top Philips Sonicare Brush Heads search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- philips sonicare brush heads16K/yr
- sonicare toothbrush heads11K/yr
- philips toothbrush head6K/yr
Reviews and returns
What reviews say buyers love and hate about Philips Sonicare Brush Heads
We read the reviews and the return reasons for every product selling here.
“Incompatible”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
9 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Philips Sonicare Brush Heads questions
Answered from the same tracked data.