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Philips Sonicare

Maybe

Returns run at only 1.1% of orders. But the top 5 brands take 100% of clicks, so Philips Sonicare is a Maybe.

Flapen Score
50
50 / 100
Ranks 188 of 371 Health niches · −1 vs the category median of 51
Market size
$1.2M/yr109K searches / yr
90-day growth
+19.4%search demand this quarter
Competition
52%top-5 click share · 3 brands · 40 sellers

Flapen Score

Philips Sonicare against its category

The dotted line is the Health average. Past it, Philips Sonicare is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Philips Sonicare market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Philips Sonicare 109K times last year and spent an estimated $1.2M. All 3 brands take every click. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
+19.4%
Conversion, latest week
2.5%
Market size, estimated
$1.2Ma year
Top search term
philips sonicare39K searches a year

02 · Price

A sale here is worth $446.52.

Listings sell for $446.52 on average, from $80.17 to $1225.15. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $446.52 that is $0 to $45K a year per listing.

Average price
$446.52above the $15 to $100 sweet spot
Price range
$80.17–$1225.15
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$45K
Returns
1.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #68 within Dental Care. It carries 5,144 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#68in Dental Care
Average rating
4.18 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
5,144per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Philips Sonicare products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

$0$48K$96K$144K$192K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

40

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

52%

Top 20: 93%

Open market

0%

  • PHILIPS61%
  • Philips Sonicare38%
  • Oral-B1%
  • Open — no brand owns it (0%)

Demand

Philips Sonicare search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.7× · 11 of 12 months tracked

Search terms

Top Philips Sonicare search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • philips sonicare39K/yr
  • philips toothbrush14K/yr
  • sonicare toothbrush15K/yr
  • philips electric toothbrush9K/yr
  • sonicare8K/yr
  • philips sonicare 41004K/yr
  • phillips sonicare toothbrush4K/yr
  • philips sonicare toothbrush5K/yr
  • electric toothbrush philips4K/yr
  • sonic toothbrush5K/yr

Reviews and returns

What reviews say buyers love and hate about Philips Sonicare

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “نظافة الفم”
40%of negative reviews mention “متانة”
1.1%of orders come back
“Pathetic durability”
A buyer, on “متانة”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Philips Sonicare questions

Answered from the same tracked data.