Philips Sonicare
MaybeReturns run at only 1.1% of orders. But the top 5 brands take 100% of clicks, so Philips Sonicare is a Maybe.
- Flapen Score
- 50 / 100Ranks 188 of 371 Health niches · −1 vs the category median of 5150
- Market size
- $1.2M/yr109K searches / yr
- 90-day growth
- +19.4%search demand this quarter
- Competition
- 52%top-5 click share · 3 brands · 40 sellers
Flapen Score
Philips Sonicare against its category
The dotted line is the Health average. Past it, Philips Sonicare is stronger. Inside it, weaker.
Market
The Philips Sonicare market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Philips Sonicare 109K times last year and spent an estimated $1.2M. All 3 brands take every click. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
2.5% of searches ended in a purchase last week.
Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.
- Searches, last 12 months
- 109K
- Growth, 90 days vs prior 90
- +19.4%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $1.2Ma year
- Top search term
- philips sonicare39K searches a year
02 · Price
A sale here is worth $446.52.
Listings sell for $446.52 on average, from $80.17 to $1225.15. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $446.52 that is $0 to $45K a year per listing.
- Average price
- $446.52above the $15 to $100 sweet spot
- Price range
- $80.17–$1225.15
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$45K
- Returns
- 1.1%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #68 within Dental Care. It carries 5,144 reviews at 4.18 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 100%
- Out of stock, average day
- 3.4%
- Average rank
- #68in Dental Care
- Average rating
- 4.18 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 5,144per listing
- Listings tracked
- 27
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Philips Sonicare products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Philips Sonicare 4100 Rechargeable Electric Toothbrush with Pressure Sensor 2 Intensity Settings SmarTimer and QuadPacer 14-Day Battery Life Black Model HX3681/24
- Price
- $159.60
- Rating
- 4.4/5
- Reviews
- 35,800
- Age
- 4y ago

Philips Sonicare Toothbrush 9000 Series HX9911/95 Purple Certified UAE 3 Pin
- Price
- $484.95
- Rating
- 3.9/5
- Reviews
- 23
- Age
- 1y ago

Philips Sonicare Rechargeable Electric Toothbrush 1100 Series White HX3641/01 Certified UAE 3 Pin
- Price
- $80.17
- Rating
- 4.5/5
- Reviews
- 94
- Age
- 4y ago

SONICARE Philips 4100 Rechargeable Electric Toothbrush with Pressure Sensor 2 Intensity Settings SmarTimer and QuadPacer 14-Day Battery Life Deep Pink Model HX3681/26
- Price
- $178.24
- Rating
- 4.4/5
- Reviews
- 35,800
- Age
- 4y ago

Philips Sonicare Electric Toothbrush 9000 Series HX9911/92 Blue Certified UAE 3 Pin
- Price
- $543.04
- Rating
- 3.9/5
- Reviews
- 23
- Age
- 1y ago
Trending
90-day click momentum
Philips Sonicare DiamondClean 9900 Prestige Electric Toothbrush with SenseIQ Technology and App 5 Cleaning Modes 3 Intensity Levels Charging Case Dark Blue Model HX9992/45
- Price
- $944.07
- Rating
- 4.6/5
- Reviews
- 107
- Age
- 1y ago

Philips Sonicare Prestige 9900 Our Most Advanced Electric Toothbrush HX9992/11 with SenseIQ All-in-One Brush Head Artificial Intelligence in The Philips Sonicare App Colour: Champagne.
- Price
- $1216.04
- Rating
- 4.0/5
- Reviews
- 1,356
- Age
- 5y ago

Philips Sonicare Prestige 9900 Our Most Advanced Electric Toothbrush HX9992/12 with SenseIQ All-in-One Brush Head Artificial Intelligence in The Philips Sonicare App Colour: Midnight Blue
- Price
- $1225.15
- Rating
- 4.0/5
- Reviews
- 2,052
- Age
- 3y ago

SONICARE Philips 4100 Rechargeable Electric Toothbrush with Pressure Sensor 2 Intensity Settings SmarTimer and QuadPacer 14-Day Battery Life Deep Pink Model HX3681/26
- Price
- $178.24
- Rating
- 4.4/5
- Reviews
- 35,800
- Age
- 4y ago

PHILIPS SONICARE Protective Clean Dual Pack HX6450/05 Certified UAE 3 Pin
- Price
- $403.56
- Rating
- 4.0/5
- Reviews
- 191
- Age
- 3y ago
Newest
by launch date
Philips Sonicare Toothbrush 9000 Series HX9911/95 Purple Certified UAE 3 Pin
- Price
- $484.95
- Rating
- 3.9/5
- Reviews
- 23
- Age
- 1y ago

Philips Sonicare Electric Toothbrush 9000 Series HX9911/92 Blue Certified UAE 3 Pin
- Price
- $543.04
- Rating
- 3.9/5
- Reviews
- 23
- Age
- 1y ago

Philips Sonicare DiamondClean 9900 Prestige Electric Toothbrush with SenseIQ Technology and App 5 Cleaning Modes 3 Intensity Levels Charging Case Dark Blue Model HX9992/45
- Price
- $944.07
- Rating
- 4.6/5
- Reviews
- 107
- Age
- 1y ago

Philips Sonicare 5300 Electric Toothbrush Sonic Toothbrush with 2 Intensity Levels Pressure Alert EasyStart SmarTimer and BrushPacer Black Model HX7101/01
- Price
- $234.27
- Rating
- 4.4/5
- Reviews
- 2,269
- Age
- 1y ago

Philips Sonicare Diamond Clean Smart Black HX9913/18 Certified UAE 3 Pin
- Price
- $573.11
- Rating
- 4.0/5
- Reviews
- 31
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
40
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
52%
Top 20: 93%
Open market
0%
- PHILIPS61%
- Philips Sonicare38%
- Oral-B1%
- Open — no brand owns it (0%)
Demand
Philips Sonicare search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7× · 11 of 12 months tracked
Search terms
Top Philips Sonicare search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- philips sonicare39K/yr
- philips toothbrush14K/yr
- sonicare toothbrush15K/yr
- philips electric toothbrush9K/yr
- sonicare8K/yr
- philips sonicare 41004K/yr
- phillips sonicare toothbrush4K/yr
- philips sonicare toothbrush5K/yr
- electric toothbrush philips4K/yr
- sonic toothbrush5K/yr
Reviews and returns
What reviews say buyers love and hate about Philips Sonicare
We read the reviews and the return reasons for every product selling here.
“Pathetic durability”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Philips Sonicare questions
Answered from the same tracked data.









