Philips Norelco
FailThe top 5 brands take 100% of clicks, so Philips Norelco is a Fail.
- Flapen Score
- 30 / 100Ranks 369 of 371 Health niches · −21 vs the category median of 5130
- Market size
- $48K/yr20K searches / yr
- 90-day growth
- +10.5%search demand this quarter
- Competition
- 70%top-5 click share · 2 brands · 54 sellers
Flapen Score
Philips Norelco against its category
The dotted line is the Health average. Past it, Philips Norelco is stronger. Inside it, weaker.
Market
The Philips Norelco market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Philips Norelco 20K times last year and spent an estimated $48K. All 2 brands take every click. Demand peaks in Nov. Flapen scores it 30 out of 100, a Fail.
01 · Demand
0.9% of searches ended in a purchase last week.
Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.
- Searches, last 12 months
- 20K
- Growth, 90 days vs prior 90
- +10.5%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $48Ka year
- Peak month
- November2.1× the quietest month
- Top search term
- philips norelco11K searches a year
02 · Price
A sale here is worth $285.45.
Listings sell for $285.45 on average, from $99.76 to $656.43. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $285.45 that is $0 to $29K a year per listing.
- Average price
- $285.45above the $15 to $100 sweet spot
- Price range
- $99.76–$656.43
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$29K
- Returns
- 2.3%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
43% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #115 within Shaving & Hair Removal. It carries 2,552 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 79%
- Out of stock, average day
- 9.5%
- Average rank
- #115in Shaving & Hair Removal
- Average rating
- 4.34 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 2,552per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 5 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Philips Norelco products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Philips Norelco OneBlade Unisex Intimate Pubic & Personal Body Groomer & Trimmer QP1924/70
- Price
- $142.51
- Rating
- 4.3/5
- Reviews
- 4,789
- Age
- 1y ago
Norelco Philips All-in-One 9000 Series 23-Piece Trimmer - Electric Shaver and Clipper for Face Beard Head and Body Self-Sharpening Full Metal Blade 29 Length Settings (0.5-16mm) MG9575/49
- Price
- $468.54
- Rating
- 4.2/5
- Reviews
- 154
- Age
- 6mo ago
Philips Norelco Body Groomer 7000 Series Mens Whole Body Groomer Contour-Following 2D Flexing Head Triple Protect Shave System & Intimate Body Hair Trimmer 100% Showerproof BG7480/50
- Price
- $474.28
- Rating
- 4.2/5
- Reviews
- 239
- Age
- 10mo ago
Philips OneBlade Face & Body QP2824/10 | Electric Beard Trimmer & Shaver | Dual-Sided Blade | Unique OneBlade Technology | 45min Cordless | Waterproof
- Price
- $99.76
- Rating
- 4.4/5
- Reviews
- 7,488
- Age
- 3y ago
Norelco Philips OneBlade Pro 360 Face + Body Electric Shaver Beard Trimmer and Body Groomer with 360 Blade Technology 14-Length Precision Comb Body Kit Soft Pouch Model QP6542/70
- Price
- $205.67
- Rating
- 4.5/5
- Reviews
- 801
- Age
- 11mo ago
Trending
90-day click momentum
Philips All-in-One Trimmer MG7922/15 | 13-in-1 Face Hair & Body Grooming | Precision Comb for Exact Styling | 120min Cordless Showerproof
- Price
- $160.09
- Rating
- 4.4/5
- Reviews
- 953
- Age
- 8mo ago
Norelco Philips All-in-One 9000 Series 23-Piece Trimmer - Electric Shaver and Clipper for Face Beard Head and Body Self-Sharpening Full Metal Blade 29 Length Settings (0.5-16mm) MG9575/49
- Price
- $468.54
- Rating
- 4.2/5
- Reviews
- 154
- Age
- 6mo ago
Philips OneBlade Pro Face + Body QP6542/10 Hybrid Trimmer and Shaver with 12-Length Precision Comb Waterproof 90 Min Cordless Use
- Price
- $199.19
- Rating
- 4.4/5
- Reviews
- 345
- Age
- 1y ago
Philips Norelco Body Groomer 9000 Series Mens Hair Trimmer and Intimate Shaver System with UV Filter Cube Cleaner and Adjustable Back Mount 100% Shower Resistant BG9480/50
- Price
- $656.43
- Rating
- 4.2/5
- Reviews
- 28
- Age
- 6mo ago
Philips Norelco Body Groomer 7000 Series Mens Whole Body Groomer Contour-Following 2D Flexing Head Triple Protect Shave System & Intimate Body Hair Trimmer 100% Showerproof BG7480/50
- Price
- $474.28
- Rating
- 4.2/5
- Reviews
- 239
- Age
- 10mo ago
Newest
by launch dateNorelco Philips All-in-One 9000 Series 23-Piece Trimmer - Electric Shaver and Clipper for Face Beard Head and Body Self-Sharpening Full Metal Blade 29 Length Settings (0.5-16mm) MG9575/49
- Price
- $468.54
- Rating
- 4.2/5
- Reviews
- 154
- Age
- 6mo ago
Philips Norelco Body Groomer 9000 Series Mens Hair Trimmer and Intimate Shaver System with UV Filter Cube Cleaner and Adjustable Back Mount 100% Shower Resistant BG9480/50
- Price
- $656.43
- Rating
- 4.2/5
- Reviews
- 28
- Age
- 6mo ago
Philips All-in-One Trimmer MG7922/15 | 13-in-1 Face Hair & Body Grooming | Precision Comb for Exact Styling | 120min Cordless Showerproof
- Price
- $160.09
- Rating
- 4.4/5
- Reviews
- 953
- Age
- 8mo ago
Philips Norelco Body Groomer 7000 Series Mens Whole Body Groomer Contour-Following 2D Flexing Head Triple Protect Shave System & Intimate Body Hair Trimmer 100% Showerproof BG7480/50
- Price
- $474.28
- Rating
- 4.2/5
- Reviews
- 239
- Age
- 10mo ago
Norelco Philips OneBlade Pro 360 Face + Body Electric Shaver Beard Trimmer and Body Groomer with 360 Blade Technology 14-Length Precision Comb Body Kit Soft Pouch Model QP6542/70
- Price
- $205.67
- Rating
- 4.5/5
- Reviews
- 801
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 falling
Sellers
54
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- Norelco80%
- PHILIPS20%
Demand
Philips Norelco search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.1×
Reviews and returns
What reviews say buyers love and hate about Philips Norelco
We read the reviews and the return reasons for every product selling here.
“Absolutely useless without charger”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Philips Norelco questions
Answered from the same tracked data.