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Patches

Maybe

Returns run at only 0.3% of orders. But the top 5 brands take 92% of clicks, so Patches is a Maybe.

Flapen Score
57
57 / 100
Top 23% of 371 Health niches · +6 vs the category median of 51
Market size
$132K/yr40K searches / yr
90-day growth
+39.5%search demand this quarter
Competition
64%top-5 click share · 10 brands · 73 sellers

Flapen Score

Patches against its category

The dotted line is the Health average. Past it, Patches is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Patches market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Patches 40K times last year and spent an estimated $132K. The top 5 brands take 92% of clicks. Demand peaks in Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

7.0% of searches ended in a purchase last week.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +39.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $132K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
+39.5%
Conversion, latest week
7.0%
Market size, estimated
$132Ka year
Peak month
December2.7× the quietest month
Top search term
salonpas11K searches a year

02 · Price

A sale here is worth $47.59.

Listings sell for $47.59 on average, from $7.03 to $149.60. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $47.59 that is $5K to $12K a year per listing.

Average price
$47.59inside the $15 to $100 sweet spot
Price range
$7.03–$149.60
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$5K–$12K
Returns
0.3%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

32% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #415 within Baby & Child Care. It carries 1,276 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
32%
Prime listings
68%
Out of stock, average day
2.7%
Average rank
#415in Baby & Child Care
Average rating
4.23 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,276per listing
Listings tracked
22

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Patches products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

$0$13K$26K$40K$53K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

73

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

64%

Top 20: 97%

Open market

6%

  • Salonpas75%
  • Hisamitsu Salonpas5%
  • Dabur5%
  • Tiger Balm5%
  • WarmSpark2%
  • MQUPIN2%
  • Open — no brand owns it (4 brands, 6%)

Demand

Patches search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Black Friday '25Spike '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 2.7×

Search terms

Top Patches search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • salonpas11K/yr
  • salonpas pain relief patch8K/yr
  • pain relief patch9K/yr
  • heat patch4K/yr
  • salonpas patch7K/yr

Reviews and returns

What reviews say buyers love and hate about Patches

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “آلام المفاصل”
35%of negative reviews mention “الالتصاق”
0.3%of orders come back
“Never stick properly”
A buyer, on “الالتصاق”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Patches questions

Answered from the same tracked data.