Panty Liner
MaybeReturns run at only 0.3% of orders. But the top 5 brands take 89% of clicks, so Panty Liner is a Maybe.
- Flapen Score
- 64 / 100Top 8% of 371 Health niches · +13 vs the category median of 5164
- Market size
- $419K/yr229K searches / yr
- 90-day growth
- +16.5%search demand this quarter
- Competition
- 44%top-5 click share · 11 brands · 68 sellers
Flapen Score
Panty Liner against its category
The dotted line is the Health average. Past it, Panty Liner is stronger. Inside it, weaker.
Market
The Panty Liner market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Panty Liner 229K times last year and spent an estimated $419K. The top 5 brands take 89% of clicks. Demand peaks in May. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
9.8% of searches ended in a purchase last week.
Shoppers searched for this 229K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $419K a year.
- Searches, last 12 months
- 229K
- Growth, 90 days vs prior 90
- +16.5%
- Conversion, latest week
- 9.8%
- Market size, estimated
- $419Ka year
- Peak month
- May1.7× the quietest month
- Top search term
- panty liner41K searches a year
02 · Price
A sale here is worth $18.64.
Listings sell for $18.64 on average, from $4.29 to $43.72. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $18.64 that is $23K to $28K a year per listing.
- Average price
- $18.64inside the $15 to $100 sweet spot
- Price range
- $4.29–$43.72
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $23K–$28K
- Returns
- 0.3%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #77 within Intimate Hygiene. It carries 662 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 0.5%
- Average rank
- #77in Intimate Hygiene
- Average rating
- 4.36 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 662per listing
- Listings tracked
- 34
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Panty Liner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Carefree Daily Panty Liners Large Unscented Pack of 64 - Perfect Fit Design for Comfortable Discreet Protection Throughout the Day
- Price
- $22.67
- Rating
- 4.4/5
- Reviews
- 1,591
- Age
- 7y ago

Carefree Cotton Feel Unscented Pantyliners (Pack of 76) Breathable and Comfortable Liners for Everyday Use Ideal for Light Protection and Hygiene
- Price
- $17.40
- Rating
- 4.4/5
- Reviews
- 1,169
- Age
- 7y ago

Freshdays Daily Liners Long 72 Pads
- Price
- $15.79
- Rating
- 4.5/5
- Reviews
- 2,399
- Age
- 7y ago

Freshdays Daily Liners Normal 72 Pads
- Price
- $18.84
- Rating
- 4.5/5
- Reviews
- 918
- Age
- 7y ago

Carefree Daily Cotton-Feel Panty Liners Breathable and Comfortable for Everyday Use Ideal for Light Protection and Absorption Pack of 76 (Package May Vary)
- Price
- $18.08
- Rating
- 4.5/5
- Reviews
- 845
- Age
- 7y ago
Trending
90-day click momentum
Disposable Period Pants 10 Pieces of Individually Packaged Womens Period Pants Ultra-Absorbent and Breathable Disposable Underwear All Around Anti Side Leakage (M-L)
- Price
- $43.72
- Rating
- 4.1/5
- Reviews
- 17
- Age
- 1y ago

Freshdays Daily Liners Long 48 Pads
- Price
- $23.69
- Rating
- 4.4/5
- Reviews
- 103
- Age
- 7y ago

Enroush - Organic Cotton Pantyliners | Pure & Non-Toxic Free | Comfort & Freshness | Ultra-Thin & Breathable | Hypoallergenic | No Irritation & Allergies | Natural - 24 pcs
- Price
- $28.64
- Rating
- 4.1/5
- Reviews
- 142
- Age
- 1y ago

Cushy Panty Liners
- Price
- $4.82
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 2y ago

Carefree Panty Liners Plus Large Fresh Scent 48pcs The New Fast Absorbing Cover for Enhanced Comfort and Protection Discreet and Reliable for Everyday Use
- Price
- $18.53
- Rating
- 4.6/5
- Reviews
- 778
- Age
- 8y ago
Newest
by launch date
Kokoshi Premium Japanese Panty Liners for Women 160mm 30pcs
- Price
- $10.26
- Rating
- 3.9/5
- Reviews
- 31
- Age
- 1y ago

Disposable Period Pants 10 Pieces of Individually Packaged Womens Period Pants Ultra-Absorbent and Breathable Disposable Underwear All Around Anti Side Leakage (M-L)
- Price
- $43.72
- Rating
- 4.1/5
- Reviews
- 17
- Age
- 1y ago

Enroush - Organic Cotton Pantyliners | Pure & Non-Toxic Free | Comfort & Freshness | Ultra-Thin & Breathable | Hypoallergenic | No Irritation & Allergies | Natural - 24 pcs
- Price
- $28.64
- Rating
- 4.1/5
- Reviews
- 142
- Age
- 1y ago

Cushy Panty Liners
- Price
- $4.82
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 2y ago

Carefree 100% Organic Cotton Long Panty Liners Pack of 30 Air Breathable and Eco-Friendly Recycled Packaging for Comfort and Sustainability
- Price
- $17.31
- Rating
- 4.5/5
- Reviews
- 65
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
68
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
44%
Top 20: 85%
Open market
7%
- Carefree42%
- Freshdays22%
- Always10%
- Kotex9%
- SEEDNUR6%
- Kokoshi4%
- Open — no brand owns it (5 brands, 7%)
Demand
Panty Liner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 1.7×
Search terms
Top Panty Liner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- panty liner41K/yr
- freshdays31K/yr
- panty liners25K/yr
- carefree28K/yr
- carefree daily pads17K/yr
- pantyliner13K/yr
- daily pads16K/yr
- freshdays daily liners long 72 pads8K/yr
- carefree pantiliners4K/yr
- pantyliners6K/yr
Reviews and returns
What reviews say buyers love and hate about Panty Liner
We read the reviews and the return reasons for every product selling here.
“very small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Panty Liner questions
Answered from the same tracked data.









